2015-03-16 14:20
Amway: the whole experience lock lock the terminal customer
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CNDSN March 16th news (Ji'nan daily Lu Hong) in 2015, Chinese Consumers Association will be 3. 15 annual theme of "hand in hand altogether treat enjoy smooth consumption". In recent years, with the general improvement of living standards, people's consumption demand experience from safety and quality increased gradually on the grounds of high-quality quality, personalized service and other comprehensive. As with experience of the inner gene Amway direct selling industry giant, recently launched experience strategy, the full integration of quality products and direct sales service resources, trying to lock the terminal customers by the whole quality of experience. Safety experience product traceability In Amway (Chinese) production base in Guangzhou, suppliers, packaging materials, semi-finished products, finished products and other test stage, is precisely the total production control chain quality covers prenatal prevention, detection and tracking in postpartum. All raw material suppliers, to accept the on-site audit and performance evaluation Amway supplier management team frequently and strict. Products in the production process, quality inspection personnel will carry out strict sampling test of the product, and the two-dimensional code label affixed to a similar "electronic identity card" for the products, achieve product traceability. In 2005, Amway (Chinese) quality assurance laboratory obtained Chinese National Accreditation in the direct selling industry first (CNAS) certificate, become a national accredited laboratory. Quality assurance laboratory testing work each year a total of about 2000 quality indicators for about 1000 kinds of raw materials, 1200 kinds of packing materials, 230 kinds of products, the annual average of more than 60 times the test. Quality experience from seed to finished product of natural organic Amway has been focusing on soil conservation, no chemical fertilizers, and the use of decay plant, manure, organic mixed into natural fertilizer to nourish the soil; the introduction of fine varieties of earthworms to loosen the soil, increase soil water holding capacity and oxygen content; the use of "biological control", in the fields on Ladybug and other beneficial insects control pest; through the rotation, the manual weeding, adequate soil nutrient balance and interplanting for weed control; the use of clean water for irrigation of farmland from rock bottom in plants; the highest nutritional value of season, the most nutritious part charge. It is in harmony with nature the production concept, so that Amway Nutrilite became the world earlier established agricultural production system of organic farming. The service experience of pre-sale after sale of interlocking One of the biggest charm lies in the direct sales model can give consumers personalized service fully customized. Amway personalized marketing services, is the pre-sale customer service connected organism. In order to ensure that consumers in the country stores enjoy standardization and flawless service, Amway in customer service, cashier, store warehouse delivery were proposed in the aspects of strict, standard operating procedures. At the same time, in cooperation with AC Nielsen, launched "investigate the mysterious customer" shop service quality. In Amway (China) customer service center, 180 telephone service lines and 24 hours a day to provide artificial answering voice self-service query, and to provide customized mobile phone to send text messages, voice mail, VIP intelligent queuing humanization service. In addition to the emotional communication customer service hotline, from Amway (China) multiple departments top leaders has also formed a "sound committee" of customers, regularly for universal customer needs and feedback, to seek the solution from a strategic point of view, in response to the care of our customers. * (original title: Amway: the whole experience lock lock the terminal customer) Editor: small Shen |
