CNDSN3 month 13 days [] (Liberation Daily) of illegal pyramid selling, harm to others, thus cause the caseshocking, to many people in the lesson of blood and tears. Pyramid selling activities not only seriously disrupt the market economic order, but also a great threat to business integrity, ethics, family stability, social harmony.

In the fight against pyramid selling, Shanghai adhere to the "a let, three do not let" target: let the Shanghai citizens to fully understand the nature of pyramid schemes and serious harm, determined not to let thepyramid selling organization based in Shanghai, determined not to let the pyramid selling activities spreaddevelopment in Shanghai, determined not to let the pyramid schemes to destroy the harmony stability in Shanghai. In recent years, keep the pressure against the state of Shanghai city industry and commercedepartments, to take resolute and forceful measures, the overall compression pyramid selling activities ofliving space, in order to protect the people live and work in peace, social stability and order.

Careful deployment, open "transmission" big net

At the beginning of 2013, received a report from the masses clues, Ha Mo Nestorians health management(Shanghai) limited by teaching development member way, suspected pyramid. The Municipal Industrial and commercial departments to verify, the parties in the course of business, set high returns attract specificnatural person, not through the purchase of a certain amount of products become a member of VIP, in order to achieve the development of others to join gains qualifications, and offline relationships formed in between the development of staff, the following line on-line sales performance as the basis to obtain income.

Such a pyramid selling, often under the guise of propaganda, sale of merchandise in the city spread. Whileclosely monitoring the city administration of industry and Commerce and other departments, MLM "Mami" no place to hide.

Since the 2014 concentrated rectification actions to carry out, check the key related biography places andenterprises 96, 11 cases of vertical pyramid selling, pyramid selling has completed 10 cases, the destruction of the pyramid selling organization headquartered in Shanghai in 3, involving 38150000 yuan, to guard against the MLM propaganda and education sessions in 60.

In recent years, Shanghai Chuan has obtained some achievements, the pyramid selling activities in the basic controllable state, by the relevant state ministries and commissions identified as non key area. But in the present stage the nationwide perspective, MLM infested soil is not eliminated, pyramid schemes, the situation is still grim, all provinces in the campaign to prevent.

"This must be soberly aware that Shanghai existing problems, continue to strengthen prevention and controlwork." City Trade and Industry Bureau deputy director Zhong Min bluntly, Shanghai than the surrounding area with higher standards, more severe measures, a tougher approach to combat pyramid selling activities,pay close attention to the investigation of major cases, to a crackdown on pyramid selling organizationleader and backbone, will the criminal and administrative penalty are jointed together, to form a strongdeterrent.

As the saying goes, "hit where it hurts, transmission to break 'head'!" strike out, to uncover illegal MLMactivities layers of camouflage veil. Hushang largest "imperial" pyramid selling case, before and after more than 5 years, after the administrative punishment of the Department of industry and commerce, public security departments to the criminal, and finally to a trial, the second trial, the tortuous process, repeated several times, eventually to withstand pressure in the joint efforts of various industrial and commercial department, the City Public Security Bureau and other departments, in 2014 June, court of second instancejudgment maintaining, held 11 MLM organizers, criminal responsibility 84 MLM participants.

In 2014, the unit of law enforcement in Shanghai City Administration of industry and commerce, the Municipal Public Security Bureau to carry out joint enforcement action 10 times, held a special work to promote the fight against pyramid schemes 8 times, check the transfer involving the transfer of more than 40 clues. City Administration of industry and commerce, the Municipal Public Security Bureau to take effective measures, strengthen the poverty efforts for main pyramid selling case, the implementation of the whole process, the whole chain crackdown on illegal MLM personnel, earnestly organization, deployment, launchedproject consultation, inspection and supervision of each link work. Such as, the Fengxian public security department according to the report, through in-depth investigation, succeeded in solving "the beautiful source group" activities in Shanghai, pyramid schemes, and Shanghai area network head Zhang criminal coercive measures taken according to law and transferred to the procuratorate. The pyramid selling organization has been the development of more than 1000 members in the area of Shanghai, the capital of more than 5000 yuan. Jinshan public security departments to name "destroyed investment venture KangliFuyuan" pull the head the pyramid selling case, 5 suspects were captured, pyramid schemes involved more than 100 people, related to the MLM organizers investigated for criminal responsibility according to law.

Through the innovation of work mechanism, a "no net transfer" and "transmission", paved deeper and deeper, more and more dense.

In 2009, Shanghai City Hall to build the city of Shanghai in the fight against pyramid schemes illegal and criminal activities of the work of the joint meeting mechanism, by the city industrial and commercial bureau,the Municipal Public Security Bureau, city comprehensive management of social security office, the City Commission, the Municipal Commission of Commerce, people's Bank of China Shanghai branch 11 joint meeting of members, vice mayor of Shanghai City, the glorious first when the joint conference Convenor, city of Commerce and Industry Bureau Director Chen Xuejun as the convener of the joint conference. The joint meeting office in the city administration of industry and commerce, daily affairs is mainly undertaken by the city administration of industry and Commerce direct supervision and the fight against pyramid sales offices.In 2010, according to the city's deployment to combat pyramid schemes work arrangements, Shanghai City District (county) have established a mechanism to combat pyramid schemes work meeting.

At the beginning of 2014, the city of transmission do made when Shanghai city hit points of the work,pyramid schemes, strengthening the division of labor, clear responsibilities, requirements to further enhance the sense of responsibility, the social harmfulness to fully understand the pyramid selling activities,strengthen the departments work together, to a higher standard, more stringent means, highland high pressure situation form Shanghai strike pyramid selling; focus area, key areas, key crowd, strengthening grass-roots prevention and control technology, pay attention to prevention and control; enhance the ability of comprehensive administration according to law, both to strike, but also to strengthen the publicity and education work, improve the masses of self-protection and self prevention ability.

At the same time, the district (county) the fight against pyramid schemes work orderly conductcomprehensive evaluation. In 2014 October, Shanghai city comprehensive management of social security office issued "2014 Shanghai urban district (county) to manage job (peace building) evaluationimplementation details", will continue the fight against pyramid schemes work into the district (county)evaluation project of social management. City transmission do immediately led the city industrial and commercial bureau, the Municipal Public Security Bureau, city for comprehensive management and other functional departments of the district (county) in 2014 to combat pyramid schemes work carried out jointevaluation. In the evaluation work, adhere to the evaluation results reflect real working situation, insist on the combination of overall situation and important evaluation project, adhere to open the gap formationevaluation results of grading file, effectively promote the combating pyramid schemes work thorough development.

Multi dimensional layout, to combat the "net transfer" not hesitate

With the rapid development and wide application of Internet technology, the MLM cancer showed the tendency to network spread. Pyramid selling from the past to the interpersonal relationship in the social reality of the platform, and gradually to the Internet virtual community in network of relationships as the platform evolution, some of the illegal use of the Internet to network marketing, network marketing guise,network education, e-commerce, online venture investment, network game, network etc. various kinds of name and coat, wantonly development online MLM personnel, engaged in illegal internet pyramid sellingactivities.

At present, the network marketing momentum increased, pyramid selling crossover investigation difficult,bring new challenge to the law enforcement work. And through the use of innovative work methods and techniques, Shanghai industrial and commercial authorities in combating online MLM on people, and achieved certain results.

In 2014 July, the State Administration for Industry and Commerce Bureau of direct sales nationwide Internet pyramid selling special enforcement action, the Shanghai industrial and commercial authorities to act quickly, combined with the actual work, bold and innovative methods of work, and actively use of network technology, and constantly enrich the means of law enforcement against illegal activities, marketing network of hidden features, strict Henda, find by hard and thorough search, Duocuobingju successively investigatedShanghai "home and home", "the secret of wealth", "supporting health" and a series of internet pyramid selling case, fines amount to more than 4000 yuan, a powerful blow to the arrogance of the pyramid sellingactivities.

"In addition to the pyramid selling case characteristics, strengthen the MLM leads investigation, we hit the ways and means through innovation, efficient pyramid selling case investigation mechanism can play a role in. Plus relying on network technology means, to the internet pyramid selling case to be swiped." City Administration of industry and Commerce direct supervision and the fight against pyramid sales offices Zhou Hao said.

The first is the comprehensive use of network tools and "Search Cloud" technology to determine the networkMLM organizers identity. It is reported, the network MLM organizers on the Internet is often a virtual identity,subject is difficult to determine. Through the integrated use of Web site for the record information, domain name registration information, IP address information, the server information, QQ group information,communication contact information, web search technology and other means, locking the identity andphysical location, such as in the investigation of "home and home" network marketing group, only identifiedMLM organizers work his way up through the "a web site, three telephone", set specific goals to fight.

The second step, to strengthen the electronic data forensics evidence. Background data acquisition of the MLM organizations is an important work in the process of the whole case against. In the case of investigation, for the data source is not in the local or overseas, attention should be paid to control the MLMorganizer of IT personnel, prevent the occurrence of the remote modify, delete Webpage coverage datacover up illegal fact behavior. Access through the fair Webpage, audit, remote login, fixed electronic data, to achieve the purpose of forensics. In addition, but also through cooperation with technology company,decompile the encrypted data obtained, determine the number of people involved in pyramid selling organization and illegal profit, by the virtual machine to re build MLM website, reducing network MLM real interface, in order to facilitate the business sector have staff network, hierarchy, bonuses and other keydata.

At the same time, Shanghai city industry and commerce departments to make full use of the fight against pyramid schemes regulating direct selling administration information system, 12315 report hotline, letters and visits, routine inspection supervision and so on many kinds of channels, a full range to collect clues, the establishment of the MLM organizations subject keywords. Through the investigation of case clues andclassified guidance. According to the clue and informative, the pyramid selling case clue is divided into general clues, clues and supervise the key clue, classification guide the case handling department to carry out the investigation, ferret out clues, find out the illegal facts. Investigation of the pyramid selling casebefore, according to the clue of mastering, through diachronic often up to several months or even half a year's time, to carry out external analysis of identity, in the case of business process, focusing on thesuspected MLM business premises, backbone personnel activity law, bank accounts, to the bonus system,electronic data were feeling a platoon survey, fully grasp the situation.

Pyramid selling distribution area and involves a wide range, city industrial and commercial departments willMLM headquarters in Shanghai MLM organization as the key target. In the investigation of a pyramid selling case in the process of cooperation, through the cooperation of many departments, data server, verify thepyramid selling organization MLM flow of funds and other illegal transaction data, estimate the number ofparticipating in pyramid selling and illegal income, has laid a good foundation for the blow job job.

For has not happened yet discovered or pyramid selling, the city administration of industry and commerce to take preventive measures, to strengthen the control of key areas. For example, Shanghai is now a free trade area is the focus of the whole society, is likely to become the MLM molecular wealth of opportunities, a hot speculation, the pyramid retail enterprises registered in the free trade zone, is a self proclaimedgovernment support, self proclaimed, deceive the masses of people. In response, the industry and Commerce Department once found a suspected pyramid selling enterprises registered find MLM signs inFTA or, will immediately carry out the supervision and investigation, prevent bring negative influence to the development of the free trade zone.

Follow up a victory with hot pursuit.

The creation of "pyramid city"

MLM is a kind of illegal behavior, how regardless of their "face", is the nature of fraud. With the MLM method and the way of continuous evolution, to allow consumers to deeply understand the "pyramid" features, to polish eyes, distinguish the true colors, expose the MLM molecules lie, that at any time should not be slack.In this regard, has many years of experience in handling cases of Zhou Hao introduced, consumers are often difficult to distinguish the pyramid selling, pyramid selling has "pull the head", high entry fee, highreward, false propaganda and so on four big characteristics.

"Pull the head" type of MLM, is the organizer or operator through the development of staff, asked to be the development of staff plus development of other personnel, to the development staff to directly or indirectly to the development of the number of personnel for the calculation and payment, to seek illegal interests. If acompany provides: to become the company's salesman, must first apply to the company to pay 3000 yuan to buy a set of cosmetics (the actual cost is only tens of dollars), then every development a referral, can obtain 200 yuan Commission, the development of the line more, the Commission also more. This kind of MLM,generally do not have goods, not to buy and sell goods for the purpose of, more want to pull a person to jointo. Pyramid selling used goods, quality and high price, just to cover other's eyes and ears or only as a prop.

Again for instance by "entry fee" type of MLM, is the organizer or operator through the development of staff,asked to be the development staff to pay the fee or to subscribe to pay the cost of goods in the form ofdevelopment, achieved by adding or join the other personnel qualifications, to obtain illegal benefits. If aMLM organization rules: as long as the pay 3800 yuan, you can become a member and access to introduce others to join the qualification.

The development of marketing behavior, the key still depends on "people". Therefore, combined with theAdministration for Industry and commerce "direct selling market special inspection and supervision of direct selling enterprises to fulfill their social responsibility" and "blow punish pyramid concentrated action work" requirement, the city administration of industry and Commerce innovation actively ban Chuan propaganda work. During the blow punish pyramid focused action, Shanghai City Industrial and commercial bureau took the initiative to contact many mainstream media of the city, concentrated exposure of typical cases of pyramid selling over the years and published ", and" money "king into a black hole, network marketingupgrading 2", "New MLM variant diffusion again challenge to law enforcement supervision", cause socialwidespread attention. City Public Security Bureau in Shanghai municipal more mainstream media campaign against pyramid selling propaganda many times, and relying on the "5 - 15" of striking and preventing economic crime awareness day propaganda node case exposure, exposes the new approach of pyramid selling illegal pyramid selling, actively mobilize the masses to report illegal crime clues, mass resolutionpassed consciousness ability. Create a boycott of MLM social atmosphere, the purpose is to improve the community residents and students of self protection and awareness, and consciously resist and away frompyramid selling activities.

In 2014, city industrial and commercial departments in the city television station, commercial buildings,universities and business hall "away from pyramid schemes, such as loop guard happiness" animation videoamounted to more than 4 times, warning the masses away from pyramid schemes. The joint meeting of the Municipal Public Security Bureau, the City Commission, the Shanghai banking regulatory bureau and othermembers of the unit with their respective business, promote the ban Chuan propaganda work into the community, into the campus, thorough masses, through lectures, posters, interactive quiz, quiz with prizesand other forms to attract the community residents and college students to participate actively, consciouslyaway from pyramid selling illegal behavior of persuasion. "3 - 5" learn from Lei Feng, "3. 15" Consumer Rights Day ", during the 5 / 15" striking and preventing economic crime Awareness Day theme publicity activities, carry out centralized propaganda, publicity information, a total of 16500 copies of books.

At present, combined with the characteristics of Shanghai City, the city administration of industry and commerce, the City Public Security Bureau and other relevant departments under the guidance of, the creation of "pyramid city" target is more and more clear, a series of steps, there are plans to create the workis carried out in an orderly manner.

According to the Department of industry and commerce, in the establishment of pilot areas, to create, to a reasonable selection of pilot areas, to the pyramid selling activities report more high-risk area, more involved in pyramid selling activities as the first batch of key personnel. Determine to create work steps, first point of the back, forming can be replicated and extended maturity create experience, to the various districts and counties of the city promotion. And press OK to create work requirements, should be based on the original"no MLM community", continue to increase job involvement, carefully organize the investigation, found in a timely manner to create problems in the work, the basic requirements to meet requirements clearly the work of creating and assessment. In addition, determined to create work responsibility requirements, course of allrelevant units to the unified leadership of the Party committee and government, and make full use of government resources, information, personnel advantages, comprehensive management, work tasks,responsibilities decomposition layers, put in place, really build prevention marketing "firewall".

Let the public know ban Chuan, transmission, to actively create a good atmosphere to create a pyramid selling city. In 2014 June, carry out the theme of the city as the "guardian of happiness away from pyramid schemes," ban Chuan publicity activities, the main propaganda objects include the city community residents,college students and migrant workers groups such as the extensive publicity, community, the scope covered by the city district (county), and strive to do to the wide coverage, public participation. The campaign for the first time the fashionable website enabled mobile phone online activities, attracted a total of 23300 mobile phone users away from pyramid selling commitment. During ban Chuan publicity activities, the Department of industry and Commerce in the city television station, commercial buildings, universities and business hall"away from pyramid schemes, such as loop guard happiness" animation video clips, warning the massesaway from pyramid schemes. In two Shanghai airport four terminal, the business sector with a light box form of publication ban Chuan commonweal advertisement 395 block, an area of 451 square meters. At the same time, the city's various industrial and commercial bureau also through into the community, into the campus,thorough masses, through lectures, posters, interactive quiz, quiz with prizes and other forms to attract thecommunity residents and college students to participate actively, keep away from pyramid selling illegalbehavior, to create no MLM city to create a good environment. *

(original title: Shanghai: strike hard "combination of boxing," not to the MLM left posterior)

Editor: Che Wan Wan