CNDSN March 12th news (reporter Shen Jie) 23 years for health focus holding and accumulation precipitation, with 36889000000 yuan ranked forty-sixth overall brand value a solar system with action recounting the secrets of becoming China 500 strong enterprises, that is: quality is the life of the brand, the intrinsic quality of high-quality goods value reflected by the brand, excellent product quality is fundamental to the survival of the brand, is a brand of the foundation for the development of brand and customer relationship; strong is the driving force for sustainable and stable development of the brand, customer participation can effectively enhance the brand awareness, enhance brand loyalty, promote the brand innovation, keep the brand vitality. The rapid rise in Chinese infinite direct marketing industry, is a kind of glory, is China traditional idea "and Sili" victory.

思利及人，迸发核心价值观创品牌

Sili and core values of a brand, burst

“思利及人”的核心价值观是无限极始终坚持下来的，并将此与工作和生活实际对接，而所谓“思利及人”，就是做事先思考如何有利于大家。它包括三个要素，首先是直升机思维：从“我”到“我们大家”的思维方式；然后换位思考：走出“我”的局限，站在对方和整体的角度来思考，最后是关注对方感受：让对方感到尊重，取得对方认同与参与。在每一位无限极小伙伴的心里，“思利及人”是对社会持续和谐发展的一种承诺。上到李锦记集团主席李文达及整个李锦记家族，也被视作处事经商的基本原则。在秉承百年民族企业李锦记“思利及人”的核心价值观至上，无限极贯彻 “直升机思维”，坚持以其为核心进行文化建设，让员工有统一的做事标准，并不断对产品和健康理念进行巩固与发展，赢得了众多消费者的口碑，保持品牌形象的内外一致，让品牌可持续地发展。

"The core value and Sili" concept is infinite always insist on down, and this with the actual work and life docking, and the so-called "Sili and people", is the first to think about how to do things is beneficial to everyone. It consists of three elements, the first is the helicopter thinking: from "I" to "we" way of thinking; then empathy: out of the "I" of the limitations, standing on each other and the overall perspective, the last is concerned about each other feelings: let a person feel respect, get of party identification and participation. In every infinite small partners heart, "and Sili" is a commitment to sustainable and harmonious development of the society. To Lee Kum Kee Group Chairman Li Wenda and the Lee Kum Kee family, also be regarded as the basic principle of doing business. In the core value will uphold a hundred national enterprises Lee Kum Kee "and Sili" concept first, infinite "to carry out the helicopter thinking", adhere to the core of cultural construction, let the staff have uniform work standards, and constantly on the products and the concept of health for consolidation and development, has won numerous consumer word-of-mouth, maintain brand the image of the internal and external consistency, let the brand of sustainable development.

据了解，“思利及人”是中华传统文化的智慧，出自唐代格言联“修身齐为名传世，作事惟思利及人“。李锦记健康产品集团高级副总裁杨国晋说，无限极的使命感和责任感源自他们的核心价值观“思利及人”，要求企业以人为本、以人性为重、以满足利益相关方要求和期望为出发点，努力为企业和利益相关方做实事、创价值。并且无限极将“思利及人”与社会主义核心价值观融为一体，强调个人与社会的和谐共生。

It is understood, "and Sili" traditional Chinese culture is wisdom, from Tang Dynasty aphorism Lian "self-cultivation Qi name handed down, does nothing but Sili and". LKK health products group senior vice president Yang Guojin said, is the sense of mission and responsibility from their core values "and Sili", require enterprises to people-oriented, take the human nature as the weight, in order to meet stakeholder requirements and expectations as a starting point, and strive for the enterprise and stakeholders to do practical things, creating value. And infinite "Sili and com." and the core values of socialism, emphasizing the co-existence of individual and social harmony.

不仅如此，无限极将“思利及人”表现在企业多个方面，例如：领导带头表现为领导以身作则。无限极在对经理级以上的管理者考核中，文化的占比高达20%；在系统方面，无限极通过团队建设，团队沟通模式，满意度调查等机制撑起了文化建设的骨架；无限极借助形式多样的渠道和媒体，让员工参与文化的体验和分享，让价值观从文字转化为员工的自主行为。在如今中国企业平均寿命不足3年的创业大环境下，无限极用22年的经营成果证明了企业核心价值观的重要作用，并用自己的一套行为实践为价值观的落实提供了参考。

Not only such, infinite will "and Sili" performance in many aspects, such as: business leadership to take the lead for leadership make oneself an example. Infinite in the manager level and above management assessment, culture accounted for more than 20%; in the system, is based on team building, team communication patterns and satisfaction survey mechanism to prop up the cultural construction of the skeleton; infinitus by means of various forms of channels and the media, allowing employees to participate in the cultural experience and to share, let values from the text into the staff's autonomous behavior. In today the average life expectancy of Chinese enterprises lack of entrepreneurial environment of 3 years, infinite demonstrated an important role for the core values of the enterprise with 22 years operation results, provides reference and use their own set of behaviors in practice as the values of the implementation.

Products only first derivatives, the social responsibility of enterprise value chain

无限极一直笃信：好产品会“说话”是企业品牌有型及最直接的表现。只有优质的产品、过硬的质量，才能树立企业竞争力，保持并加固品牌生命力。作为一家视产品品质为品牌生命线的健康产品企业，无限极更坚决奉行“从严管理，质量取胜”理念。同时，无限极每年投入上亿元人民币用于产品研发与技术提升，拥有一支由多领域、多学科的博士、硕士、专业技术人员组成的中草药健康产品研发队伍，其中中药材是无限极健康产品的重要原材料，通过对原材料品种、产地等的充分调研、系统研究、对比分析等，与产地供应商合作，建立稳定的企业+合作社+农户的中草药种植合作模式，坚持产品品质从源头抓起。但随着国内食品安全问题屡屡被曝光，无限极以此为戒，不断加大产品质量管理方面的研发及投入，其现行的卓越供应链管理模式，内容涵盖质量文化、质量策略制定等，从产品设计、原材料采购、生产、物流配送到市场服务整个产品实现过程中的质量安全要求及过程中与质量有关环节从纵向到底，横向到边。

Infinite faith: a good product will "speak" is the enterprise brand style performance and the most direct. Only quality products, excellent quality, to establish the enterprise competitiveness, maintaining and strengthening the vitality of the brand. As a product quality as the lifeline of enterprise brand health products, infinite more firmly adhere to the "strict management, quality win" concept. At the same time, unlimited annual investment of 100 million yuan for product development and technology improvement, owned by a multi domain, multi discipline doctoral, master, professional and technical personnel of the Chinese herbal medicine health products research and development team, the Chinese herbal medicine is an important raw material for infinite health products, according to the varieties of raw materials, production of the full research, systematic study, comparative analysis, cooperation and the origin of suppliers, to establish a stable business + cooperative + farmers planting herbs mode of cooperation, adhere to product quality from the source. But along with the domestic food safety problems have been exposed, is take this as a warning, increasing R & D investment products and quality management, the current outstanding supply chain management mode, the content covers quality culture, quality strategy, from product design, raw materials procurement, production, logistics and distribution to market service throughout the product realization process quality and safety requirements and process with the relevant link quality from the end longitudinal, transverse to the edge.

自成立起，无限极认为企业社会责任是企业必须做的事情。凭借独特优势，无限极以健康责任为核心，结合品质、员工、伙伴、环境、社区等五大方面履行责任，通过发挥其健康理念的独特优势，努力满足利益相关方的需求，提供高品质的中草药健康产品和服务，共创平衡、富足、和谐的健康人生。无限极用“责任”的视角，把所做事情的动机、时间和意义进行聚焦和放大，除了为利益相关方提供一个多角度近距离观察企业的真实样本外，更促使公司对企业社会责任作出更多的理解和研究。企业要想基业长青，永续经营，就必须要跳出企业自身的框架，站在整个生态圈的视角来思考，发挥自身独特优势来解决社会的热点问题。对企业而言，企业优势的产生、效用会最大化，对社会而言，整体消耗的资源会最小化，企业与社会都会得到可持续的快速发展。企业文化和健康理念是无限极独特的优势与资源，在这个责任视角之下，健康责任就是无限极产生最大社会效益、创造最大价值的突破点，是无限极与社会创造共享价值的相同点。因此，今年无限极在践行社会责任方面，将以健康责任作为关键内容。

Since its establishment, infinite that corporate social responsibility is a must do. With unique advantages, infinite in health responsibility as the core, combined with quality, employees, partners, community environment, five aspects to fulfill the responsibility, through the unique advantage to play its health concept, and strive to meet stakeholder needs, provide high quality herbal health products and services, to create a rich, balance, harmony and health life. Infinite with "responsibility" perspective, to do things the motivation, time and significance of focus and zoom, except for the stakeholders to provide a multi angle observation of enterprise actual sample near distance, more prompted the company to make the understanding and study more on corporate social responsibility. Companies want to evergreen, sustainable management, it is necessary to frame out of enterprises, standing in the whole ecosystem perspective to think, give full play to their own advantages to solve the hot issues of the society. Speaking of the enterprise, produce, utility enterprise advantage will maximize, to the society, the overall consumption of resources will be minimized, the enterprise and the society will be the rapid development of sustainable. The enterprise culture and the concept of health is infinite advantage and unique resources, under the perspective of this responsibility, to create the greatest social benefit, the maximum value of the breakthrough of health responsibility is infinitus produced, is is with the society to create the same point shared value. Therefore, in the practice of social responsibility this year is, will take the responsibility as the key content of health.

Teach a man to fish, to carry forward the spirit of sharing public health

在努力创造品牌价值的同时，无限极没有忘记履行社会公益责任，思利及人助学圆梦项目通过创新的公益模式，聚集各方力量，为贫困青少年提供学习技能的管道，让学生用有一技之长，让他们家人脱贫，体现“授人以渔”的慈善观念，同时输送社会急需的技术人才。无限极思利及人公益基金会成立以来，除了常规的捐赠、捐助等慈善方式外，已开展一系列成系统的慈善公益活动。2013年，思利及人公益基金会将“助学圆梦”作为主体公益项目。截止到目前，该项目已经成功启动5个圆梦班，使180名贫困子弟受惠。

In an effort to create brand value at the same time, infinite did not forget to perform social responsibility, Sili and student oneiromancy project through public service model innovation, gather all forces, providing a conduit for poor adolescent learning skills, let students use a skill, let their families out of poverty, reflected "to teach the concept of charity fish". At the same time conveying technical personnel urgently needed by the society. Infinitus Sili and public welfare foundation was founded, in addition to conventional donations, donations and other charitable way, charitable activities have been carried out a series of system. In 2013, Sili and public welfare foundation will "student dreams" as the subject of public welfare projects. Up to now, the project has been successfully started the 5 dream class, so that 180 poor children benefit.

无限极的公益原则是站在整个社会的生态圈中来思考企业的经营发展，发挥自身独特优势来解决社会的热点问题；同时要注重“短期”与“长期”的平衡发展；“硬件”与“软件”的平衡建设；“输血”与“造血”的平衡慈善。为进一步普及健康理念，无限极从2010年开始在中国大规模推行“世界行走日”，鼓励更多人树立健康的生活习惯。据统计，“无限极世界行走日”活动相继在全国20多个城市举行，共有76万人参与总里程超过430万公里，创下两项吉尼斯世界记录。2014年，无限极又将健康理念中的“四合理”提出一套明确的行动指引，通过简单易行的操作方式让人们积极地对面自然环境和现代生活压力的挑战。

The principle of commonweal infinitus is standing in the whole social ecological circle to consider business development, give full play to their own advantages to solve the hot issues of the society; we should also pay attention to the "balanced development of short" and "long"; "balance construction hardware" and "software"; "blood transfusion" and "blood". Balance of charity. For the further popularization of health concept, infinite in China started large-scale implementation of the "world walking day" from 2010, to encourage more people to establish a healthy lifestyle. According to statistics, "infinite world walking day" activities have been held in more than 20 cities nationwide, a total of 760000 people participated in the total mileage of over 4300000 km, a record two Guinness world records. In 2014, will be healthy in the concept of the infinite "four reasonable" and put forward a set of clear operational guidelines, by a simple and easy operation make people actively across the natural environment and the pressures of modern life challenge.

2015年，无限极将继续开展助学圆梦项目，并将新增落地云南、湖南、江苏、山东和内蒙古等五个省市。除此之外，各地分公司还会围绕“助学、扶弱、健康”方向在当地开展慈善公益项目，将“思利及人”的精髓做到百花齐放。▲

In 2015, infinite will continue to carry out student oneiromancy project, and will add landed in Yunnan, Hunan, Jiangsu, Shandong and Inner Mongolia provinces and cities in five. In addition, around the branch will be around the "student support, and health" the direction of development of charity and public welfare projects at the local, the essence of "Sili and people" do flowers. *

责任编辑：小申

Editor: small Shen