CNDSN3 month 11 days [] (reporter Shen Jie) Guangdong Kangli Pharmaceutical Co., Ltd. was established in 1996 August, registered in Shenzhen City, the registered capital of 80000000 yuan, is a large state-owned enterprises, pharmaceutical, logistics, direct marketing, e-commerce, franchising, international trade in one of the. After several years of traditional medicine wholesale and inter provincial temperance medicine chain operation, has achieved remarkable, which owns 52 sales branches and thousands of sales terminals,chain pharmacies amounted to more than 300, more than 2000 employees. And successively in Guangdong, Jiangxi and other places has invested heavily in the construction of the largest pharmaceutical logistics distribution center, sales network covers more than 30 provinces, city, country, region, and exported to Singapore, Malaysia and Thailand, Korea, Japan, Austria, Yi, Hong Kong and Taiwan and other countries and regions. Their purpose is a: let the people public health "health" has "the force".

The positioning of the health industry, is committed to creating a large circulation direct sales model

By the end of 2002 countries issued a piece in one fell swoop established its domestic medicine logisticscarrier status let Kangli licence, is so far the only a "drug third party distribution" pilot licence. At the same time, Kang force is to direct national logistics platform, to the people's livelihood and health products as the main body, to a large circulation direct marketing mode, to the innovation and development of direct selling in China for the purpose of development strategy, is called big circulation Admiralty type direct. Is China should urgently Pojianerchu "pull domestic demand to promote the growth of new direct marketing model,business led employment", this is the essence of direct Kang force.

Kangli circulation direct covering the current big five commercial mode of our country advantage into a body,to break the old direct mechanical difficulties, relying on a strong logistics and distribution system, the rapiddistribution of all kinds of products to meet the demand, the needs of all parties and fast-paced, reduce cost,guarantee the product safety, thoroughly get rid of the intermediate links, to eliminate the tax evasion andthe phenomenon of fake and shoddy, reach the final end of the state, enterprises and individuals, three party beneficiary.

The birth of a large circulation sales, fully reflects the direct model of innovation with Chinese characteristics,the state gave Kangli issued direct selling license also reflected on the Kang great circulation direct support and encouragement, thus, a new direct marketing model has been born in Kang Li, a new era has begun todirect resources integration. Kang force as the domestic pharmaceutical marketing ace, was known as thefuture national direct selling industry aircraft carrier and the dark horse, "Kang force effect" also opened up a new way of large logistics to cross industry, cross regional, cross range, transnational direct selling is a medicine of direct selling enterprises.

Strive for excellence and striving for health, leader of industry

Kangli people think that health is the goal, health is the process that health is the result, health is thestandard. "Struggling for health" refers to the Kang force will be in human health, heart health, healthy way,hard struggle. Guangdong Kangli has not only excellent corporate culture, and excellent team culture, team culture Kang force needs to be able to show the innovative marketing team and inner world, in order to highlight the professional and abundant Kangli company marketing innovation team culture, with the aid of the rich and colorful, professional standard culture system, condensed Kangli innovation and marketingteam morale, realize the normalization and effectiveness of market development, and eventually realize theinnovation of marketing team, long-term customer rapid multiplication, so as to provide a solid guarantee to improve the overall operating performance of Kangli company. Guangdong Kangli group put these very highcorporate culture to guide the development of direct marketing, will make the majority of direct sales staff, a soul purification.

Not only that, starting point of Kangli concise and cultivating the spirit of culture is innovation, in the growthprocess of Kangli company, technology innovation, the concept of innovation, management innovation and system to create a company today. Today's Kangli company, top management of innovation increasingly attention, but in the investigation also found that innovative ideas among junior staff and has not formed acommon understanding. In the context of world economic integration, Kangli company should be the starting point of innovation as a concise and cultivate the spirit of innovation as the enterprise culture, the root of culture, pay attention to the improvement of the concept of independent innovation, and continuously improve enterprise capability of independent innovation of accumulation, will create Kangli company into awell-known national brand, and even the world first-class brand. Here the innovation not only includes technology innovation, more including the concept, management and system innovation. Among them,Kangli direct system embodies more pay for more work, less have characteristics of the weak, also can get rich.

In the face of differences in health culture and philosophy, Kang force more pursuit of fusion, seeking harmony; weight balance, understanding. All this has laid a solid foundation for the future development of Kang Li, only dare to innovation, excellent corporate culture can truly promote the development of enterprises.

Genes from the start, the development of homeopathic health products series

Kangli group was established at the beginning of a "healthy and work", "the national interest supreme,supreme interests of consumers, the interests of dealers supreme" of the enterprise purpose. Out of the ordinary Kangli understanding on health, pay more attention to homeopathic medicine, think the real health should be the healthy gene. Therefore, Kangli active use of homeopathic medicine therapy, cooperatedoctor Chinese Canadian Chen Shuzhen and the earliest introduction of the therapy, and the homeopathicproducts R & D and extension. Kangli company is the first to obtain official certification in China only legitimate homeopathic promotion mechanism. Dr. Chen Shuzhen wrote to Guangdong Kang Medicines Co a saying: "Kang Li is a company of national medicine development has the long-term goal of big companyresponsible, I am willing to cooperate with the force, for our country the homeopathic medicine and Chinese traditional medicine cause homeopathic principle research goals and efforts, contribute to human health." At present, Kang force entrepreneurial packages homeopathic medicine series of products, includinghomeopathic oral series of health food products, cosmetics, food products, homeopathic homeopathyhomeopathic daily necessities series and Kangli water series.

At the same time, after years of scientific research to explore the development of Guangdong, Kang forcenew compound formula ginkgo soft capsule, hard capsule, Ganoderma lucidum Black Tea, wheat tea, teaand other Pu'er Tea homeopathic products, entered a new field, namely the homeopathic health care products, it is not the same in general health care products, their effectiveness is very mysterious. Each product contains a homeopathic ingredients such advanced medical technology, genes from the start, really bring health and beautiful fundamental. Guangdong Kang force determined to build Chinese homeopathic medicine brand, the Guangdong Kang Li = homeopathic medicine, homeopathic medicine = Guangdongkang.

The history of development and innovation mode of Guangdong Kang Li, is a large logistics master pathway,in order to direct people to master the Master Lu, distribution of wealth, a Wal Mart to grasp the market and the formation of grand strategy, big, big market and big brand, accelerate the construction of Multi-National Corporation and international well-known brand and steady beat stride. Can think the country issued the reform innovation pilot enterprise licence to Kang, Kang force thrust to stock up on take-off, Kangliburdened with the national trust, carrying the national direct selling industry expectations, in Chinese direct the huge stage will bloom out of Ambilight, standing in the east of the world! *

Editor: Che Wan Wan