2015-01-28 08:48

 

InFinitus to build the Chinese herbal medicine industry integration of ecological circle

 

CNDSN1 month 28 days  (hexun.com Zhao Li) recently, by chinanews.com organization review of overseas Chinese "35 anniversary" into the enterprise gathering activities, hexun.com into group health products enterprise members Lee Kum Kee businessmen -- infinite (China) Co., Ltd., R & D and production process the infinitus products conducted a thorough the visit and understanding.
Quality management forward for full control of quality and safety
Related to the Chinese herbal drinks and cosmetics, people are most concerned about is the security problem. At this stage, the upper reaches of the industrialization of Chinese herbal medicine is more difficult to achieve, "the current situation of the development of downstream market, small and scattered, chaotic, and poor" does not match, one reason is that the industry chain is not fully open, on the other hand it is because industry competition chaos. In order to ensure the product's efficacy, infinite in strictly controlling the production process at the same time, also carries out the quality management quality management forward, will be extended to the upper reaches of Chinese herbal medicine raw material supply, planting, processing of raw materials strict control, to ensure the safety and quality of the infinitus products.
According to LKK health products group quality director Yao Songjun introduced, infinite not only in Chinese herbal medicine raw material selection aspects of more stringent than national standards, at the same time in the extraction process, through high-tech means to effectively reduce the poisonous and harmful elements in traditional Chinese medicine. After several rounds of strict procedures, safety index corresponding to the raw materials will be more in line with the Chinese Pharmacopoeia, the quality and safety requirements.
And in the inspection standard, infinite and always follow the "high principle". The hypothesis of "products sold to Hongkong, Taiwan or to Malaysia, which area of the highest standard, we will all products in accordance with the standards of the region to the production and sales," Yao Songjun said.
Group development director Ma Zhonghua added, infinite enterprise standards are complied with the national standard, but also will be the establishment of the higher requirements of the internal standard on the basis of national standards, this standard must be strict to the national standard, the standard of Pharmacopoeia. "Many indicators although there is no national pharmacopoeia, but in our enterprise standard not only, but the project more, higher than it."
In this regard, LKK health products group purchasing department senior manager Guo Ailing said, the safety management of the whole industrial chain, need to rely on all personnel involved in the whole process of industry chain, including farmers. Infinitus products safety management system, reduce and eliminate a lot of risk problem.
Lead the high-tech into Chinese herbal medicine health industry
Research and development on herbal health products, is after many years of efforts and exploration, and gradually establish a "one center, five research platform, many scientific research support authority" of the scientific system, at the same time a year invested tens of millions of dollars in funding research and development, in cooperation with universities and research institutions, the herbs high-tech introduction in health in line with the development of modern industry, the demand of herbal health products. Integrated research, establish ecological circle a herbal medicine industry.
According to Ma Zhonghua introduction, at present, has been with the Guangzhou University of Chinese Medicine, Hong Kong University Science & Technology, is the Shanghai Institute of Materia Medica, South China University of Technology, Beijing Technology and Business University Chinese Academy of Sciences and a number of domestic and foreign authoritative research institutions, well-known universities, established close cooperative relations, and jointly developed a number of independent scientific research core technology and independent intellectual property rights, especially in the compound polysaccharide technology field, is the level of R & D has a leading position in the.
"As a company to carry forward the fine Chinese culture of health responsibility for overseas enterprises, quality is the life of enterprise, but also is only the foundation for the development of enterprises," Ma Zhonghua says in the end, the future, unlimited level will continue to deepen the development of R & D research output mode, leading the modern technology into the health of the Chinese herbal medicine industry, on how to make more overseas Chinese medicine, traditional Chinese medicine products accept accept culture to explore, to "forever" mentality, to allow enterprises to go farther.
Establish the responsibility community of interests to promote Chinese herbal medicine planting
"Bottlenecks in the development of health industry in the future of Chinese herbal medicine, may appear in the industry to meet the demand of some varieties" recently, LKK health products group senior vice president, infinite enterprise spokesman Yang Guojin in by chinanews.com, Chinese overseas network sponsored "review of overseas Chinese into 35 anniversary of infinite" media Forum on herbal health products in the future will appear dilemma to make analysis, and share the infinitus herbs in the specification planting management mode of experience. Health care products market China started in the eighty's, and by advertising hype concept, the lack of industry standards, enterprise of small scattered disorderly like poor for today's health care products industry atmosphere of public opinion also had a halo effect. Yang Guojin think, an enterprise in order to the rapid development of its own, without taking into account the supply of raw materials, the most critical can continue is not desirable.
In the limited land resources under the challenge, where is the way for Chinese herbal medicine planting? Yang Guojin said that the land is indeed faced competition to Chinese herbal medicine planting or other crop cultivation and other development needs, how to ensure that the kinds of things out is the effective component, safe, high quality and sustainable becomes the most important.
Yang Guojin analysis, many are not do enterprises worry is the product sales do not go out, and some enterprises than people go fast half step, they will consider how sustainable with allied some big suppliers, farmers have become a community in responsibility, and then through the responsibility community to achieve the interests of the community.
Infinite in this regard has been the practice exploration. Yang Guojin said that the infinite explore grow herbs in a specification management mode in the past 4 years, the implementation of the practice in the 25 important herbal materials varieties.
It is understood that in 2011 June, the first is Chinese herbal medicine planting management mode forum held. Is proposed framework of Chinese herbal medicine planting, the model of the supplier, farmers, infinite connected into a triangular community responsibility interest. In November of the same year, unlimited was founded in Guangzhou Chinese herbal medicine industry chain security research center, used to create the authority of the Chinese herbal medicine industry chain safety research platform, the establishment and improvement of Chinese herbal medicine planting management mode and the promotion, leading the healthy development of the industry, at the same time, the use of modern management concept and advanced technology, to promote the Chinese herbal medicine industry chain upgrade.
In order to ensure the quality of raw materials, and promote the sustainable development of Chinese herbal medicine planting mushroom, Ganoderma lucidum, infinite established production base of strategic partners and get actively involved in suppliers and farmers.
Ganoderma lucidum base as an example, the base has 10 pieces of a total of 500 mu of standardized base, providing the infinitus products all come from the base model, which can implement the full back, established the "internal process price mechanism", using the cooperative operation mechanism perfect. Achieved good social and economic value. *
(original title: infinite planning research integration to build the Chinese herbal medicine industry ecosystem)
Editor: Che Wan Wan