CNDSN1 month 22 days ("direct") in 2015 01 months 7 days, the management information system of the Ministry of Commerce direct marketing industry announced the Vorwerk home appliances manufacturing (Shanghai) Co., Ltd. was awarded the license information, Vorwerk became the forty-ninth licensed enterprise, is also the first in 2015 won the brand enterprise. More and more enterprises to join the direct sales team, despite the direct selling legislation voice heard, but still did not formally introduced. At the same time, the direct selling industry association also "dystocia" ten years, has not yet been established, which has become the direct human pain in the heart.

The necessity of building of the direct selling industry association

Industry Association is take the market as the boundary, to industry for the identification of peer enterprises and institutions to achieve the industry common interests in accordance with the law, organized on a voluntary basis, nonprofit, non social intermediary organizations and government, mutual benefit. During the operation of the market economy, as a civilian self-discipline organization between the government and enterprises, to undertake and complete social and economic function of the government and enterprises in the development of the market economy can not complete or not complete and efficient, so the industry association is an important part of market economic system.

Concerned about the direct selling industry, construction and the establishment of direct selling industry association has three meanings

One is to help strengthen the government and the direct selling enterprises communication. Industry associations compared with government departments, can more quickly and effectively obtain the complete market information, the relevant government departments from a detailed understanding to the direct selling enterprise information, direct selling enterprises to laws, regulations or other policy not clear, also can be reflected to the government through the direct selling industry association. In short, the direct selling industry association as the dual role between the government and the enterprises, is a two-way information complete feedback channel.

The two is to build a platform for communication between direct selling enterprises. Through this platform, direct selling enterprises in various regions can communicate, learn, improve enterprise performance at the same time, and jointly promote the development of the industry, the overall image industry. The provisions of industry and restraint mechanisms within the organization, but also to facilitate the direct selling enterprises to improve the basic quality and management skills to use moral codes and industry standards. In addition, direct selling enterprises can benefit by mutual discussion, suggestions for the industry development suggestions.

The three is to facilitate the direct selling industry to carry out cooperation and exchanges in the transverse. The establishment of trade associations, in addition to facilitate communication with government departments, consumers, but also conducive to the legislation and units, the majority of experts and scholars, the media and other units of the third party to promote the social public communication, a more comprehensive understanding of direct selling enterprises, direct sales people, guide the development of the industry to a healthy, correct direction. In addition, the direct selling industry association also has an important role in promoting the development of international cooperation and exchanges. With the help of this organization, China can more quickly and more comprehensive understanding of the developments of the world of direct selling industry, learn from foreign experience, promote the development of the domestic direct sales industry, and foreign direct selling enterprises to enter the domestic market, the national direct selling enterprises to facilitate international.

The separation of the government from all walks of life to join the preparatory work to learn media

According to the direct selling industry experts Wang Wanjun introduced since 2004, Chinese discuss direct selling legislation, the establishment of trade associations had been accompanied by, however, lasted for 10 years, has yet to establish a clear date.

January 2014, the National Health Committee Work Health Industry dealers press conference launching ceremony held in Beijing, the meeting aims to "promote the health industry distribution companies operating in good faith, earnestly safeguard the legitimate rights and interests of dealers, create orderly business relevant resolutions; "early February 2014, China Association of Enterprises with foreign Investment Committee of the inaugural meeting of the direct selling industry, the meeting adopted the direct selling industry committee" constitution "and" Member Code of business ethics "and other environment for people to create a safe and healthy life to protect green and elected the chairman of this committee and vice president; the end of February 2014, led by the Ministry of Commerce, the direct marketing industry associations to participate in preparatory 13 direct selling companies held, the Ministry of Commerce market Department, foreign Investment Department, law Department and other relevant staff to discuss the specific issues the direct selling industry association was established to unify viewpoints, unity of thinking, a good start for the establishment of the direct selling industry associations; in April 2014, Hunan Province, Hunan set up the Direct Selling Association, designed to regulate the direct selling industry in the province and supervise and direct store sales industry in the right direction, to promote economic development in Hunan; in October 2014, "the direct selling company in Zhejiang industry self Alliance" was established, want companies to give full play to the role of the Alliance platform, strengthen exchanges, enhance self-discipline, continued spread positive energy ......

Review in 2014, is not difficult to find: whether different sectors and areas of the industry on behalf of companies attempting to integrate the collective strength, the overall good image-building industry, the other to the provinces as the center of government and enterprises, but also hope to brainstorm, to strengthen the government, and business, media and public communication work, get through an authoritative, direct marketing industry to external sound and communication channels.

As the "patriarch" of global direct selling industry - WFDSA (founded in 1978, including the Direct Marketing Association's 57 countries and regions, and the European Direct Selling Association) only at the time of the introduction of Chinese direct selling regulations, repeatedly appeared in the market access conditions, deposit system, capitation systems, training, branch established restrictions in actual negotiations products play an important role in the preparation of Chinese direct Marketing Association, also spared no effort to promote the process. Just shortly after taking office President WFDSA Germany • DeVos Amway in Shanghai to attend the museum said it will continue the development of today's attitude after his successor, do our best to make China more quickly set up the Direct Selling Association.

Direct Alliance members to break the limitations of the world

So, how to combine the current development of the direct selling industry, targeted to the establishment of mechanisms, it is more conducive to the healthy and sustainable development of the direct marketing industry it?

First, build the direct marketing industry associations and after the completion of the work must be in accordance with the "Several Opinions of the State Council on accelerating the industry association Chamber of reform and development," the relevant laws "direct selling regulations" and other laws and regulations. Deng Xiaoping Theory and the important thought of "Three Represents" as guidance, adhere to market-oriented, the implementation of the establishment of law and democratic management, codes of conduct, self-development.

Second, the effective implementation of the Direct Selling Association should serve the purpose of direct selling companies, play a bridge role of government, business, consumer inter strengthen industry self-discipline, to assist management to carry out market supervision, and promote the healthy development of the industry.

In addition, it is worth noting that the Direct Selling Association Member States are mostly used WFDSA member companies participate in the mechanism, the Union President of the World Association is elected by direct election of member companies, mostly for the current leadership as the largest direct selling companies, such as the current WFDSA President of Germany • DeVos is president of Amway. It is true that this approach is conducive to enhancing the enthusiasm of member companies, in favor of the Association to better serve the business, but also the presence of the Association for Enterprise Services or inadequate justice and other issues.

When build China Direct Industry Association, China's direct selling industry association established members of the team, we could join the direct sales business leaders in addition to, but also absorb a number of research institutions and service providers direct senior staff. Despite the current domestic research institutions have developed direct marketing is not satisfactory, but there are still a number of direct marketing experts and academics, to promote the development of the industry, the industry has a great influence and appeal. In addition, within the other services in the direct marketing industry consulting firm, magazines and websites of third-party media agencies will direct a lot of hidden genes into the genetically industry elite. These direct sales organizations from outside the direct selling company, joined the elite, not only allows the Direct Selling Association and more fairness in the operation, more credibility, but also allows the Direct Selling Association and more specialized.

Ten years, direct from the rain matured. Although the direct selling industry association has not "birth" was published, but with direct torrent rolling forward, direct sales people who work together to forge ahead, we have reason to believe that China's direct selling industry associations paid off, leading direct army again and again brilliant.

（Original title:Direct Selling Association of the Decade "giving birth", when childbirth）

Editor: Small Shen