CNDSN December 30th (Xiao Xiao )In countries with the deepening of reform and opening up process, in 2014 China's direct selling industry usher in a new bumper harvest year. It is understood, 48 home obtain direct selling license of the direct selling enterprises, in 2014 sales performance record, to about 135000000000 yuan, grow about 25% compared to the same period than in 2013.

In 2014, the direct selling industry sales growth, an important policy due to state the deepening of reform and opening up. The party's eighteen big especially since the Third Plenary Session of the eighteen national businesses, thoroughly implement the "decision" of the CPC Central Committee on deepening the reform of some major issues, so that the market in the allocation of resources and gradually play a "decisive role". The direct selling industry is no exception. In 2014, China's direct selling industry, closely around the theme of development, on the one hand, to speed up the direct selling license examination and approval work, so that the overall size of the direct selling industry has been expanded; the direct selling enterprises and constantly open up direct selling market, see a stable high sales in general provided. On the other hand, the government supervision function to obtain the reasonable adjustment, industrial and commercial authorities have important work to cultivate new growth point of the direct selling industry as the supervision of direct sales, direct sales enterprises into face-to-face work instructions, add new momentum and vitality of direct selling market. Because of the effects of the market "decisive" gradually play, arouse the enthusiasm of direct sales personnel selling products, Amway, perfect, infinitus, Sansheng, Bao Jian, Tiens direct selling enterprises throughout the sales have been steady growth. In 2014, Amway sales expected to exceed 30000000000 yuan, grow about 25%; perfect is expected to reach 22000000000 yuan, the first breakthrough 20000000000 close greatly, increase of around 36%; infinitus is expected to close to 20000000000 Yuan, grow about 30%.

"2014 flushes the direct selling industry sales, also benefited from the direct selling industry development policy environment has been further easing." China Marketing Association of direct marketing experts committee Ouyang in an interview with reporters, since 2014, the development of direct selling industry in China and the policy environment has been greatly improved, especially such as the new, midrib, the right to health and other enterprises violations by the central level media exposure, the government of the direct selling industry development policies are being considered for further adjustment. Industry and commerce, commerce and other departments into the direct selling enterprises, to listen to the direct selling enterprises require modification and improvement of the direct selling regulations policy recommendations, North and South business organizations such as colleges and universities and Amway, new era, submit a special report on the revision of some policy problems of direct marketing regulations. Modify and improve the direct selling regulations of the news, so that direct selling enterprises encouraged, most enterprises can concentrate, attentively the development of direct selling, the sales performance has been rising. The government supervision department since the second half of improved working methods of direct selling supervision, to support and promote the development of direct selling enterprises as the supervision work starting point and the foothold, so as to stimulate the direct selling enterprises to accelerate the development of enthusiasm. Sansheng, Shaklee, Ann Hui, Metro and other direct selling enterprises, the 2014 sales increase in more than 50%, over the completion of the sale index years ago making.

Direct selling enterprises to actively participate in the activities of some large domestic and international, is a new feature of 2014 to accelerate the development of China's direct selling industry. Together with COFCO group, SAIC, the Guangdong Nuclear Power Group, HUAWEI, JP Morgan chase, McKinsey, general electric and other dozens of well-known enterprises at home and abroad of high-rise, Sansheng company chairman Huang Jinbao as the first director of APEC China Business Council, invited to attend the meeting of trade ministers at the same time with the 2014APEC business theme forum, APEC trade ministerial dialogue business lunch meeting, the APEC China Business Council in 2014, greatly inspired the enthusiasm of tertiary direct sales personnel products, since the second half of the monthly sales performance constantly refresh record. Tiens Group Chairman Li Jinyuan as "mentors" and Liu Chuanzhi, Wang Jianlin, Dong Wenbiao, Dong Mingzhu, Yu Minhong, Liu Yonghao and other Chinese business leaders to form the "China business example tutor group", by the large-scale public welfare activities sponsored by the CCTV economical channel invited to participate in the "China business model", an increase of direct sales personnel's sense of pride, to speed up the Tiens direct product sales schedule.

The reporter understands, 2014 the new access to the direct selling license of the enterprise, and actively explore the direct marketing, direct product sales performance impressive. The ideal technology, Kangmei pharmaceutical, polaroid, three strains, Oriental Medicine, Fu Lin, Jin Luhui and other new energy enterprises, to show a new atmosphere full of vitality in the direct selling industry, become a new force of direct selling market full of vim and vigor, made due contribution to the development of the direct selling industry in 2014. ▲

Editor: Blue