【直报网3月2日讯】（中消报直销动态 王建新）2015年开春最热门的话题之一，就是中国游客疯抢日本马桶盖，导致日本马桶盖频频断货。据媒体报道：“这个春节10天时间，估计有多达45万中国游客在日本花了近60亿元人民币用于购物，从保温杯到名牌包，不少商场货架上被扫荡一空。”

CNDSN March 2nd news] (eliminating reported direct dynamic Wang Jianxin) 2015 spring is one of the most popular topic, is Chinese tourists Fengqiang Japan toilet cover, led to the Japanese toilet cover frequently out of stock. According to the media reported: "the Spring Festival 10 days, estimated that as many as 450000 China tourists spent nearly 6000000000 yuan for shopping in Japan, from the thermos cup to brand-name bags, a lot of the store shelves were swept away."

中国游客的疯抢行为，其实并不表现在日本，在欧洲，在美国，在东南亚，在韩国，在香港，……只要有中国大陆游客，就会在成群的购物人群，以致于巴黎凡尔赛宫门前的黑人小贩也会用半生不熟的中文说：“你好！”“便宜”“有发票”等等。电视镜头在表现饥饿年代的人们见到馒头时，往往是一手抓两个，狠不得长出八张嘴，中国游客的购物行为，与此极为相似。

China Fengqiang behavior of tourists, is not expressed in Japan, in Europe, in USA, in Southeast Asia, in Korea, in Hongkong,...... As long as there is Chinese mainland tourists, will be in the crowds of shopping crowd, resulting in the Versailles in Paris Castle Black vendors will also use the Chinese halfcooked said: "hello!" "Cheap" "invoice" etc.. Television cameras in people's performance hunger see steamed bread, is often the one hand two, malicious not long eight mouths, shopping behavior of Chinese tourists, and this is very similar to.

其实，相对于中国游客的海外疯抢行为，中国消费者的网上购物行动，同样很疯狂。2014年11月11日00:00—24:00，在阿里巴巴集团旗下天猫等平台网上，全天成交金额为571亿元（2013年362亿元），其中在移动端交易额达到243亿元（2013年53.5亿元），物流订单2.78亿。新的网上零售交易纪录由此诞生。

In fact, compared with the overseas Fengqiang behavior of Chinese tourists, Chinese consumers online shopping action, also very crazy. In November 11, 2014 00:00 24:00, the Alibaba group tmall online platform, all day transactions amounted to 57100000000 yuan (2013 36200000000 yuan), which reached 24300000000 yuan in the mobile terminal transactions (2013 5350000000 yuan), the logistics of order 278000000. The online retail trade record new birth.

这一系列事实表明，唱衰中国经济实在是象牙塔里的教授们欲搏人眼球的无病呻吟之语，完全不必当真。需要当真的是，必须看到，中国相当一部分消费者不但腰包很鼓，而且鼓得已经憋不住了，因此，必须把钱花出去，必须用钱撒回欢儿。购物是最能满足人物欲的一种方式，也是最让人心情愉悦的一种行为，指责中国游客或中国网民的这种购物行为“疯狂”、不理性，很有一种吃不着葡萄说葡萄酸的味道。

This a series of facts show that, bad mouthing Chinese economy really is in the tower of ivory professors to wrestle the eye moan and groan without being ill words, completely don't take it seriously. Need to seriously is China, must see, quite a part of consumers not only pockets are drum, and drum has been hold, therefore, must spend money, the money must be used Huihuan son. Shopping is the best way to meet a way to figure, most people are a kind of behavior of a pleasant mood, accusing China of visitors or the Chinese netizens this shopping behavior "Crazy", not reason, is a cannot eat the grape to say grape sour taste.

我们需要反思的是，直销企业，你能让消费者疯狂起来吗？

We need to reconsider, direct selling enterprises, you can let the consumer crazy?

据商务部门的统计数据，直销企业目前经营着超过3085种直销产品，其中化妆品超过2440种，是数量最多的类别。保健食品、保洁用品、保健器材、小型厨具等四类产品的数量相对较少。企业拥有产品的数量也极不均衡，最多的企业有681种产品，最少的企业仅有1种产品。这些数据，既说明直销企业在某种程度上部分满足了消费者的需求，同时，也说明直销企业所能提供的产品和服务，距离消费者需求还有极大差距。想让消费者撒回欢，还真的是个难题。

According to the statistical data of business departments, direct selling enterprises currently operates more than 3085 kinds of direct marketing products, including cosmetics more than 2440 species, is the largest number of categories. The number of health food, cleaning products, health care equipment, small kitchen utensils and other four kinds of products are relatively limited. Enterprises have a number of products are also very unbalanced, most enterprises have 681 kinds of products, the least enterprises only 1 kinds of products. These data, not only shows the direct selling enterprises in some extent to meet the needs of the consumers, at the same time, also shows that the direct selling enterprises to provide products and services, there is great gap distance of consumer demand. Want to let the consumer and Huihuan, really is a problem.

财经作家吴晓波在他的《去日本买只马桶盖》曾提出，“让我们的中产家庭不必越洋去买马桶盖。”这个要求，同样生产保洁用品、保健器材、小型厨具的中国直销企业，能给一个明确的答案吗？▲

Writer Wu Xiaobo in his "to go to Japan to buy toilet cover" was put forward, "let our middle-class families do not have overseas to buy toilet cover." This requirement, also the production of cleaning products, health care equipment, small kitchen appliances Chinese direct selling enterprises, can give a clear answer? *

（原标题：疯抢日本马桶盖给直销企业带来的反思（上） 我有钱，求你让我撒回欢儿）

(original title: Reflection brought Fengqiang Japanese toilet cover for direct selling enterprises (on) I have money, let me sow Huihuan son)

责任编辑：小申

Editor: small Shen