【直报网4月2日讯】（水母网）随着生活水平的提高，人们的保健意识逐渐增强，社会上打着“保健品”的名义推销各种产品的也越来越多。广告铺天盖地，推销方式也五花八门。老年人是现在很多厂商的重点推广对象，往往通过“免费体验”、“贴心服务”等方式让老人动心，购买一些可能并不需要的产品。烟台市食品药品监督管理局提醒广大市民，面对眼花缭乱的产品和推销，一定注意四点，擦亮眼睛谨防上当。

CNDSN network April 2nd news (jellyfish) with the improvement of living standards, people's health consciousness gradually strengthens, the community name of "health products" selling a variety of products are more and more. Advertising, selling all kinds of ways. Elderly people are now many manufacturers focus on the promotion of the object, often through the "free experience", "service", so that the elderly heart, buy some may not need products. Yantai food and drug administration to remind the general public, to see things in a blur of products and marketing, must pay attention to four points to keep their eyes open, beware fooled.

不要混淆“保健食品”、“医疗器械”和“保健品”

Not to be confused with "health food", "medical devices" and "health care products"

保健食品是经过一定的科学评价，经国家注册批准，具有并声称特定的生理调节功能或者以补充维生素、矿物质为目的的食品。这些功能声称的范围和名称用语经历了一个逐渐变化的过程，但始终是受到严格的管理和限定。合法的保健食品包装标签上印有保健食品的专有标志，其中所标示的批准文号可以在国家食品药品监督管理局网站上查到。

Health food is a scientific evaluation of the approved, registered by the state, and that has specific physiological functions or to supplement the vitamins, minerals for the purpose of food. These claims and the scope of the name language has experienced a process of gradual change, but is always subject to strict management and limited. Health food packaging labels are printed on the illegal health food special symbol, the registered number of approval mark can be found on the State Food and Drug Administration website.

医疗器械是用于预防、诊断、治疗疾病，其适用范围要经过监管部门严格认证，所有的医疗器械，包括进口医疗器械在内，都必须取得医疗器械注册（备案）证后方可上市销售，产品包装、说明书上必须印有生产企业的生产许可（备案）证号、产品注册（备案）证号。

The medical equipment is used for the prevention, diagnosis, treatment of disease, its applicable scope after regulators strict certification, all the medical equipment, including imported medical equipment, medical equipment, must be registered to obtain permits (for the record) before the sale, product packaging, instructions must be printed on the production license production enterprises (for the record) card number, product registration (for the record) no..

所谓“保健品”，是一种民间的称谓，泛指各种声称对人体具有保健功能的产品，现在市场上的“保健品”五花八门，包含了各种食品、器械、用具等，声称的保健功能更是无奇不有，这些声称多为企业自我声称，有很多已经超越 了国家允许的范围。

The so-called "health food", is a kind of folk appellations, refers to a variety of claims has the health care function of the human body, now on the market all kinds of "health care", contains a variety of food, equipment, appliances, said health care function is Nothing is too strange. These claims for enterprises, self claimed, there are a lot of beyond the scope permitted by the state.

正确鉴别选购保健食品

The correct identification of the purchase of health food

认清保健食品标志

Recognizing the signs of health food products

凡是保健食品，其产品包装左上角必须印有一个天蓝色草帽形图案，下面标有“保健食品”四个字。“天蓝色草帽”图案是国家批准的保健食品专用标志，未经国家注册批准的产品一律不得使用该标志、不得宣称保健功能。其下方为批准文号和批准部门。根据国家法律规定，2003年4月25日以前，保健食品由卫生部负责审批，2003年4月25日以后，保健食品由国家食品药品监督管理局负责审批。卫生部批准的国产保健食品批准文号格式为“卫食健字（****）第****号”，进口保健食品批准文号格式为 “卫食健进字（****）第****号”；国产保健食品批准文号格式为“国食健字G********”，进口保健食品批准文号格式为“国食健字J********”，中间8位阿拉伯数字，前4位为批准年份号，后4位为顺序号。

Any health food, product packaging must be printed on the upper left corner of a blue hat shaped pattern, the following is marked with "four words" in health care food. "Blue hat" pattern is approved by the state of health food special signs, without state approval will not be allowed to use the logo products, shall not be declared health care function. Below the approval and approval of the department. According to the law, the country before April 25, 2003, by the Ministry of health is responsible for the examination and approval of health food health food, after April 25, 2003, by the State Food and Drug Administration for approval. Approved by the Ministry of health of the domestic health food approval number format "No.534 No. * * * * (* * *)," imported health food approval number format "Wei Jian fresh word no. * * * * (* * *)"; the domestic health food approval number format for the "country food key word G********," imported health food the approval number format for the "country food key word J********," the middle of 8 Arabia digital, the top 4 for the approval of the year, after the 4 bit sequence number.

一个产品对应一个批准文号。如果消费者在市场上发现一个批准文号对应多个产品的情况，务必谨慎。建议消费者可以根据产品名称或批准文号，直接登陆国家食品药品监督管理局网站（www.sfda.gov.cn）“数据查询”栏目查询产品的真实情况。

A product corresponding to an approval number. If consumers find an approval number corresponding to the number of products in the market, must be careful. Recommends that consumers can according to the product name or the registered number of approval, landing the State Food and Drug Administration (www.sfda.gov.cn) website "real data query" column query product.

仔细阅读标签和说明书

Read the labels and instructions carefully

保健食品标签说明书是对产品、生产等相关信息的介绍，是指导消费者正确食用产品的依据，其内容必须与国家监管部门批准的内容一致，并符合有关法律法规的规定。消费者在选购产品时，一定要以标签说明书为依据，而不要听信销售人员的口头或小报宣传。一是看清产品标注的适宜人群和不适宜人群。保健食品一般都规定有一定的适宜人群和不适宜人群，消费者在购买保健食品时必须针对自己的身体状况有选择性地购买，确认自身符合该产品的“适宜人群”，非“不适宜人群”。如，免疫力低下、失眠、单纯性肥胖者，可以选择相应的增强免疫力、改善睡眠、减肥类保健食品。年老体弱者、慢性病患者、儿童及青少年、孕妇等，在选择保健食品时要谨慎。二是看清产品列明的保健功能。保健功能是根据产品配方、科学文献、功能学试验等，经国家监管部门组织技术审评确定，保健功能名称必须按照国家监管部门批准保健功能名称规范书写，保健食品标签说明书上不能超出范围或者夸大功能作用，不能含有或暗示治疗作用。

Health food label is the information relating to the products, production introduction, is to guide the consumer food products on the basis of, its content must be approved by the national regulatory authorities and the content of the agreement, and in accordance with the provisions of relevant laws and regulations. Consumers in the purchase of products, to label as the basis, and do not listen to sales personnel oral or tabloid publicity. One is to see the crowd and not suitable for product labeling. Health food is suitable for certain general provisions and not suitable for the crowd, consumers must be according to their physical condition to selectively purchase in the purchase of health food, "the crowd" of their own accord with that of the product, not suitable for people "". Such as, low immunity, insomnia, simple obesity, you can select the appropriate to enhance immunity, improve sleep, slimming foods. The frail elderly, chronic disease, children and adolescents, pregnant women, should be careful in the choice of health food. The two is to see the product out of the health care function. Health care function is based on the product formulation, the scientific literature, function test, by the national regulatory authorities to determine the organization of technical evaluation, health care function name must be in accordance with national regulatory approval of health care function name specification writing, not beyond the scope or exaggerate the function of health food label, does not contain or imply that the therapeutic effect.

The right to buy the use of medical devices

要在医生指导下购买使用

To buy and use under the guidance of a doctor

医疗器械是用于预防、诊断、治疗疾病，所以消费者在购买医疗器械前要仔细阅读产品说明书，弄清产品的作用机理、适用范围、使用方法、注意事项、禁忌证等，结合医生的建议和自身情况选择产品。

The medical equipment is used for the prevention, diagnosis, treatment of disease, so that consumers in the purchase of medical equipment to carefully read the product manual, mechanism of action, make clear the scope of products, the use of methods, matters needing attention, contraindications, combined with the doctor's advice and their choice of products.

要学会查看产品证照

To view the product license

所有的医疗器械，其包装、说明书上必须印有生产企业的生产许可（备案）证号、产品注册（备案）证号。没有生产许可（备案）证号和产品注册（备案）证号的，要么是假冒产品，要么不属于医疗器械产品。消费者可以登录国家食品药品监督管理总局网站查询证号的真伪。

All the medical equipment, the specifications must be printed on the packaging, production license production enterprises (for the record) license, product registration (for the record) no.. No production license (Registration) card number and product registration (for the record) card number, or counterfeit products, or does not belong to medical equipment products. Consumers can log the State Food and Drug Administration website authenticity of no..

要学会查看产品分类

To learn how to view the product classification

我国实行医疗器械分类管理制度，根据产品的安全风险程度将其划分为第一、第二、第三类。看产品注册文号中“第”字后的第一位数字，是１就为第一类，是３就是第三类，医疗器械只有三个类别，类别越高风险程度越高。第三类医疗器械不宜自行购买作为家用，因为这类医疗器械存在较大的安全风险，使用要求也更为严格。因此，消费者在购买医疗器械时，应该向商家咨询清楚产品类别及其安全隐患，从而选购安全性较高的产品。

Implementation of the system of classified management of medical equipment in China, according to the risk level of products can be divided into the first, second, third. See the product registration number "in the word" after the first digit is 1, to the first class, 3 class medical devices is third, only three categories, the higher the degree of risk categories. Third types of medical equipment is to buy their own as a home, because this kind of medical instruments there is a big security risk, the use of more stringent requirements. Therefore, consumers in the purchase of medical equipment, should consult clear to businesses product categories and security risks, so as to choose high security products.

不要轻信推销人员的宣传

Do not believe the marketing propaganda

医疗器械在注册审批时，其适用范围是要经过监管部门严格认证的，所以消费者在购买时要查看正式的产品说明书。特别要注意的是，有的商家在推销产品时不按照批准的适用范围进行宣传，甚至任意夸大产品疗效，宣传“疗效神奇”、“包医百病”，当遇到这种情况时消费者就要特别留神。健身器材以及一些含“保健”功能的衣服、帽子、鞋、袜、手镯、耳环等都不属于医疗器械，它们只是一些普通商品，不具有治疗功能，且未经过任何的临床验证，消费者若购买这些商品来治疗疾病，不但花了冤枉钱，还会贻误病情救治。

Medical equipment in the registration and approval, its scope is to pass the strict regulatory authorities approved, so consumers in the purchase to view the official product description. In particular, some businesses in the marketing of products not in accordance with the approved by the scope of publicity, or even any exaggerated product efficacy, propaganda "magical effect", "cure all" when faced with this situation, consumers have to be especially careful. Fitness equipment, with "health" function of the clothes, shoes, socks, hats, bracelets, earrings and so does not belong to medical equipment, they are just ordinary commodity, does not have the treatment function, and without any clinical verification, if consumers buy these products to treat the disease, not only a waste of money, but also adversely affected the disease treatment.

不要在未经监管部门许可的场所购买保健食品、医疗器械

Not without approval from the regulator's place to buy health food, medical apparatus and instruments

购买保健食品应到大型的商场、超市、正规的药店、保健食品店，要查看商家是否具有食品流通许可证（经营范围含保健食品）；购买医疗器械要到正规的药店或医疗器械经营企业购买，在购买时要查看商家是否具有医疗器械经营许可证（或医疗器械经营备案凭证）、营业执照等合法资质，售后服务是否有保障。不要参加任何以产品销售为目的的健康知识讲座、专家报告等；不要通过会议销售、电话销售、免费试用等活动，购买所谓的保健品；对流动销售、临时设摊销售的产品要慎重购买，以免上当受骗。消费者在购买产品时一定要索取标明产品名称、品牌和价格的购物发票，便于产品保修、质量投诉，千万不能图省事贪便宜购买没有正式票据的产品，否则，难以维权。

Buy health food should go to large shopping malls, supermarkets, pharmacies, regular health food stores, to see whether a food circulation permit (business scope including health food); the purchase of medical equipment to a regular pharmacy or medical equipment enterprises to purchase, at the time of purchase to see whether the business has a medical device license (or medical equipment business registration certificate), business license and other legal qualification, after sale service is guaranteed. Don't take any product sales for the purpose of health knowledge lectures, experts report; not by sales, telephone sales, free trial activities, to buy health care products sales of so-called; flow, temporary stands selling products to buy carefully, in order to avoid being taken. Consumers in the purchase of products must be available to indicate the product name, brand and price, purchase invoices, easy to repair, complaints about the quality of products, do not buy no formal plan cheap paper products, otherwise, it is difficult to rights.

消费者在购买使用保健食品、医疗器械过程中发现产品存在质量问题，可拨打食品药品投诉举报电话：12331。▲

Consumers in the purchase of the use of health food, medical equipment found in the process of product quality problems, can call to report complaints telephone: 12331 food and drug. "

（原标题：保健品销售陷阱多 购买请擦亮眼睛谨防上当）

(original title: health care products sales trap many buy their eyes beware fooled)

责任编辑：小申

Editor: small Shen