[Direct Report Network Beijing July 4] (Information Times)The healthy development of the direct selling industry has always been inseparable from the normative requirements of the direct selling enterprises themselves. At the beginning of this year, the "100-day action" jointly carried out by 13 departments of the state sounded the alarm bell for the standardized operation of health products industry and enterprises. With the end of the action, what impact did the "100-day action" have on the standardized development of the industry? How to better protect the legitimate rights and interests of consumers? On June 13, in order to "safeguard the legitimate rights and interests of consumers, offset" The theme of "6.16 Infinite Standard Business Publicity Day and 2019 Standard Forum" was held in Jiangmen, aiming to further enhance the awareness of the whole staff and build a fair and safe market environment. This is the third consecutive year of "6.16 Infinite Pole Standardized Business Publicity Day" held by Infinite Pole.

Pay close attention to standardized operation and promote the healthy development of the industry

Reporters from the Information Times learned at the meeting that the event focused on such topics as "the far-reaching significance of"100-day action"to the development of industry norms" and "how to better protect the legitimate rights and interests of consumers". Academics and professionals from direct marketing research conducted discussions and interactions to provide suggestions for the healthy development of the industry.

At the meeting, Zhou Bangyong, deputy director of China Health Association, elaborated on the differences between health food and medicine from three aspects of safety, function and management mode, and hoped that practitioners could legitimately comply with regulations, promote scientifically, and contribute better products and services to consumers.

Yang Qian, a researcher at Peking University's China Direct Marketing Industry Development Research Center, pointed out that "the end of the 100-day campaign is only the beginning of strict supervision. "Hundred Days Action" has played a role of purification and physical examination in China's "health care" market. It has changed the concept of "health care" market developing while standardizing. The industry has come to the stage of "standardization followed by development" in order to standardize and promote development. In the market of strict supervision, the ability of compliance is the core competitiveness of enterprises and distributors.

It is understood that in self-checking and self-correcting work, some direct selling enterprises do find the existence of imperfect dealer management system, unclear main responsibility, inadequate investigation and punishment of dealers'exaggerated and false propaganda behavior, weak supervision of private sales, dissemination, use of exaggerated and false propaganda information violations, and weak supervision of consumers. Complaints are handled in a single way and lack of humanistic care. In this regard, some industry insiders said that the self-examination and self-correction action of direct marketing industry is an important defense line to standardize operation, the key point is to actively identify problems, consciously grasp the rectification, and actively prevent the gradual decline.

Huang Jianlong, Senior Vice President of Infinite Pole (China) Limited, said: "Hundred Days Action is of great significance to the direct selling industry, the large health industry and the infinite pole. It is a lively and standardized education course. "Hundred Days Action" has higher standards for the whole industry and stricter requirements for practitioners. We should actively embrace this change and adhere to the combination of long-term supervision and comprehensive reform."Direct enterprises have stepped up the propaganda of standardized operation

Under the environment of increasingly clear policies and strengthened supervision, more and more direct enterprises join in the ranks of self-checking and self-correcting, self-correcting their own business behavior and fully implementing the process of enterprise rectification. It can be said that the rectification and self-checking of the direct selling industry has gradually entered the acceleration period. Infinite Pole, Amway, Perfect, BabyCare and other direct enterprises have been focusing on continuing to carry out normative education and self-examination and self-correction activities around the "100-day Action".

At the beginning of the Hundred Days Action, Baobao took action in accordance with the requirements of the State Administration of Market Supervision and the Ministry of Commerce. It established a leading group of self-checking and self-correcting persons in charge of major departments. It conducted a strict investigation from the main links of sales, marketing, production and so on. After finding out the problems, it carried out a whole process at the first time. It has also submitted a self-examination and rectification report to the state and local regulatory authorities.