2015-06-12 14:20
Health products vertical electricity suppliers ah Apple financing $50000000
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CNDSN June 12 news (sina science and Technology) Beijing time on June 10 morning news, health care products vertical electric business platform "ah Apple announced $50 million in a round of financing, investment including Warwick International Capital (CID group) and is referred to as a financial investment giants of Rothschild Er de financial family. This is the first of the Rothschild consortium investment in China electricity business class projects, the amount of financing has refreshed the highest domestic vertical electricity suppliers financing record. "Ah apple" main world-renowned brand health products, founder Tongxin, who led the team to a well-known domestic enterprises in the high-end retail business platform founded, in two years time, the platform to create high-end department store business website. A new round of entrepreneurship, Tong Xin eyes locked in the Internet + big health field, it is the space of growth in this field, attracting the attention of the two investment institutions. From the Sino US data contrast, the health industry accounted for 17.6% of the United States overall GDP, while China is less than 5%. But according to the Chinese government is expected in the next five years, China will become the world's second largest nutritional health care market. By then, the Chinese big health industry GDP will reach 8 trillion, while the health care market can form a scale of 2.29 trillion, accounting for 23%. Look to health care products vertical, its growth should not be underestimated. China's retail market data show that health care products and cosmetics market, although both the overall size, but online sales of cosmetics have been close to the total market share of 20%, and the birth of a China's first listed cosmetics vertical company Poly beauty is superior. The health care products online sales is in its infancy, and even did not account for 2% of the total market share. 2014 annual data show that health care online shopping growth rate of up to 80%, much higher than the apparel, 3C, cosmetics and other online shopping hot category growth rate. Consumer groups and changes in the concept of consumption, has let the field of health care electricity suppliers have produced a large company soil, the most important sign is that after the beginning of 80 active or passive acceptance of health care products. These with the network to grow up after 80, promote the Chinese health care products market changes, mainly from the traditional in the line and the elderly in pharmacy, direct marketing and other channels, began to transform for the online shopping market of new generation of selling goods; at the same time, because the category is in the early phase of the development of online shopping, market is not particularly professional vertical platform for consumer choice, "apple" is to see and to seize this opportunity. Ah apple through the integration of global health products supply chain resources, set up at home and abroad and the FTA professional constant temperature warehouse, obtain a whole network most brands of Chinese regional network exclusive agent right established supply chain, logistics and brand advantages, favored by institutional investors. Relevant person in charge of the company said, investment in place of apple, will focus on supply chain, product operations and customer service, to further enhance the apple in fractionize operational advantages and service experience. 3 Editor: Little Shen |
