2015-03-30 14:57
Mainland consumers of cosmetics in Korea Hong Kong media: by the Korean star effect
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CNDSN March 30th news (Reference News Network) Hong Kong media said, long-term since, high-end cosmetics market in the mainland are Europe and the Japan Inc occupied. However, the South Korean beauty products growing in recent years welcome, with innovative products and relatively low price, attracting more mainland consumers. Hongkong "South China Morning Post" website published on March 25th entitled "" fashion "South Korean cosmetics to attract Chinese mainland consumers" article said, according to a survey of global consulting company Nelson Market Research Co., China mainland more than 60% South Korean cosmetics consumer is in recent years and learned that these brands. Of which about 40% of consumers said, plans to buy more Korean cosmetics in the next 6 months. Nelson market research company vice president Chinese Zhuang Jia (sound) said: "Chinese consumers become more sophisticated, more mature now. They are no longer blindly chasing big brands, but pay more attention to meet the special needs of their own." More than 1000 of respondents think the Korean cosmetics "innovative", "fashion", and "low price". Investigation shows that, compared to the European and Japanese brands, Korean cosmetics because of high quality and inexpensive and popular. South Korean cosmetics company also frequently launch new products, such as BB cream, now most international cosmetics brands are competing to launch this product. But the survey shows, compared with Hongkong, Taiwan and Singapore, mainland consumers, consumers in purchasing decisions, are more easily affected by star clouds of the South Korean TV drama and advertising. The recommendation of a friend and brand and fashion website provides information that is their understanding of the main channel for cosmetics and skin care products. Zhuang Jia said: "our study shows that, the mainland consumers interested in Korean entertainment industry and the Korean cosmetics interest there is a direct relationship. With the Korean pop culture gradually warming up in the mainland, consumers have more opportunities to learn Korean brands, which in turn will influence consumer choice." Even so, the survey also showed that 73% of respondents believe that the French cosmetics on the superior in quality, but also as a gift to others more ideal. * (original title: Mainland consumers of cosmetics in Korea by Hong Kong media: effect of Korean stars) Editor: small Shen |
