2019-04-16 16:37

 

Such as New Wright: Innovative products and services lead consumer upgrades

 

The picture shows NU SKIN, the chief executive of the new group, Wu Ruide, guest interview, Xinhua, Xinhua, Chen Yante
 
[Direct Report Network Beijing April 11th] (Xinhua) How to look at the development prospects in China? What are the realities of China's business environment? What are the strategic layouts in China? On April 10, NU SKIN is as new as Group Chief Executive Wu Ruide accepted an exclusive interview with Xinhua on these topics.
 
Wu Ruide was appointed as the CEO of Ruxin Group in 2017. He has held various positions in the group and played a key role in promoting the entry of Ruxin Group into the Chinese market between 1998 and 2002. Wu Ruide said in an interview that if China is full of confidence in China's development prospects, its investment in China will continue to increase and it will enhance its products and services through innovation to meet the diversified needs of China's consumption upgrade.
 
Investment confidence in China continues to increase
 
The positive domestic consumption prospects and the gradual improvement of the business environment have made China the first choice for global investment. The development potential of multinational companies in China is huge.
 
Wu Ruide said that Ruxin Group has always been optimistic about the overall situation of reform and opening up and will participate in the historical process of China's reform and opening up as always, and expects to gain more room for development.
 
As a foreign-funded enterprise, the Foreign Investment Law recently passed by the vote further boosted the confidence of the new development in China. Wu Ruide believes that the formulation and implementation of the Foreign Investment Law will protect the legitimate rights and interests of foreign investment and create a legal, international and convenient business environment.
 
What makes Wu Ruide particularly pleased is that the bill greatly simplifies foreign investment access regulations. “This will further create a more rule-based, open business environment and enhance our confidence in investing in China,” he said.
 
For 21 years since the new development in China, Wu Ruide has a deep understanding of the continuous investment environment. He said that China has made many practical efforts to establish a fairer and more transparent market. Many policies have been introduced one after another, demonstrating China's active commitment to serve foreign companies. Foreign investors are more confident in investing in China, and business operations are getting better and better.
 
China is like the new most promising market
 
The new group was founded in 1984 and listed on the New York Stock Exchange in 1996. At present, as the new business in nearly 50 countries and regions, it has become a global leader in the personal care products and nutritional supplement industry.
 
Wu Ruide introduced that since China officially entered China in 2003, Ruxin regards China as the most promising market, concentrates on research and development, and promotes innovation as the driving force for market sales. It has continuously launched a series of anti-aging products, covering nutrition and health care. Products and skin care cosmetics.
 
In 2014, the Greater China Innovation Headquarters Park, with a new investment of nearly RMB 500 million, was completed in Shanghai. This is the largest overseas investment case in the history of the Group's development. At the end of 2018, Ruxin invested nearly 400 million yuan in Shanghai to expand the second phase of the project, allowing Ruxin China to play a greater role as the R&D center, manufacturing center and innovation center of Ruxin Group. "This is the best expression of our development strategy in China in the current complex and ever-changing international environment." Wu Ruide said.
 
China has quickly become an important growth pole for the global market of Ruxin Group. In 2018, Ruxin Group's global turnover reached US$ 2.68 billion, of which the mainland China market was US$ 887 million, a year-on-year increase of 24%, and revenue accounted for 33% of the global total.
 
Wu Ruide believes that the achievements of the new China in China are enough to show that the Chinese market is in an important position in the layout of the new global strategic market.
Win the favor of young people with innovation
 
In recent years, with the in-depth evolution of consumption upgrades, “Millennial Generation” has become a mainstream consumer group, and they are pursuing near-perfect product quality and more about the ultimate product experience.
 
In China, the millennial generation that has grown up with the Internet environment has exceeded 400 million people. In the face of the new consumer environment, how to win the favor of such groups?
 
“Millennial generation is more willing to innovate and dare to struggle.” Wu Ruide said that in order to better meet their needs, such as the new reorganization of the relationship between the three elements of people, products and scenes, to promote the new through online and offline Innovative practices in direct sales operations.
 
Online, such as the new lifestyle and form of young people, has created a platform that includes services, opening, selling, placing orders, sharing and socializing – Xingxiang City. Online, such as the new all-in-one upgrade for traditional stores, the goal is to create a new experience center.
 
This year, Ruxin also created the brand festival for the millennial generation, the Millennium Festival. “The Millennium Festival is an important activity for us to connect young people in the millennium with youthfulness as the essence. In the future, we will launch more forms of activities and interactions with younger groups,” Wu Ruide said.
 
Develop products that are more in line with Chinese consumer demand
 
Adhering to the product philosophy of “high quality, pure and flawless”, Ruxin has always focused on the content and quality of innovative products.
 
In order to better integrate with the Chinese market and take into account globalization and localization, Ruxin has established two R&D centers in the United States and China. Among them, the anti-aging research center in Shanghai is located in the park of the New China Innovation Innovation Headquarters.
 
“The establishment of the Shanghai Research Center will not only better develop products that conform to the Chinese market, but also meet the diversified needs of China's consumption upgrades, and take into account the trend of globalization and localization.” Wu Ruide said that the newly established research institute of nearly 100 people The team connects two R&D centers around the world efficiently and collaborates with professional institutions and research institutions around the world to develop innovative products for the world.
 
For example, for the demand of China's anti-aging market, such as the new launch of ageLOC technology in 2009; based on intelligent, personalized and customized skin care trends, launched ageLOC Me in 2015; in December 2017, launched skin care in the Chinese market Clean the instrument product AgeLOC LumiSpa. These three products, while meeting the individual needs of consumers, also consolidate the competitive advantages of the new global beauty instrument market.
 
"We have always regarded innovation as the source of power for enterprise development. Through innovation, we have improved all aspects of product quality and service quality to better meet the needs of Chinese consumers." Wu Ruide said.