The picture shows NU SKIN, the chief executive of the new group, Wu Ruide, guest interview, Xinhua, Xinhua, Chen Yante

 

[Direct Report Network Beijing April 11th] (Xinhua) How to look at the development prospects in China? What are the realities of China's business environment? What are the strategic layouts in China? On April 10, NU SKIN is as new as Group Chief Executive Wu Ruide accepted an exclusive interview with Xinhua on these topics.

 

Wu Ruide was appointed as the CEO of Ruxin Group in 2017. He has held various positions in the group and played a key role in promoting the entry of Ruxin Group into the Chinese market between 1998 and 2002. Wu Ruide said in an interview that if China is full of confidence in China's development prospects, its investment in China will continue to increase and it will enhance its products and services through innovation to meet the diversified needs of China's consumption upgrade.

 

Investment confidence in China continues to increase

 

The positive domestic consumption prospects and the gradual improvement of the business environment have made China the first choice for global investment. The development potential of multinational companies in China is huge.

 

Wu Ruide said that Ruxin Group has always been optimistic about the overall situation of reform and opening up and will participate in the historical process of China's reform and opening up as always, and expects to gain more room for development.

 

As a foreign-funded enterprise, the Foreign Investment Law recently passed by the vote further boosted the confidence of the new development in China. Wu Ruide believes that the formulation and implementation of the Foreign Investment Law will protect the legitimate rights and interests of foreign investment and create a legal, international and convenient business environment.

 

What makes Wu Ruide particularly pleased is that the bill greatly simplifies foreign investment access regulations. “This will further create a more rule-based, open business environment and enhance our confidence in investing in China,” he said.

 

For 21 years since the new development in China, Wu Ruide has a deep understanding of the continuous investment environment. He said that China has made many practical efforts to establish a fairer and more transparent market. Many policies have been introduced one after another, demonstrating China's active commitment to serve foreign companies. Foreign investors are more confident in investing in China, and business operations are getting better and better.

 

China is like the new most promising market

 

The new group was founded in 1984 and listed on the New York Stock Exchange in 1996. At present, as the new business in nearly 50 countries and regions, it has become a global leader in the personal care products and nutritional supplement industry.

 

Wu Ruide introduced that since China officially entered China in 2003, Ruxin regards China as the most promising market, concentrates on research and development, and promotes innovation as the driving force for market sales. It has continuously launched a series of anti-aging products, covering nutrition and health care. Products and skin care cosmetics.

 

In 2014, the Greater China Innovation Headquarters Park, with a new investment of nearly RMB 500 million, was completed in Shanghai. This is the largest overseas investment case in the history of the Group's development. At the end of 2018, Ruxin invested nearly 400 million yuan in Shanghai to expand the second phase of the project, allowing Ruxin China to play a greater role as the R&D center, manufacturing center and innovation center of Ruxin Group. "This is the best expression of our development strategy in China in the current complex and ever-changing international environment." Wu Ruide said.

 

China has quickly become an important growth pole for the global market of Ruxin Group. In 2018, Ruxin Group's global turnover reached US$ 2.68 billion, of which the mainland China market was US$ 887 million, a year-on-year increase of 24%, and revenue accounted for 33% of the global total.

 

Wu Ruide believes that the achievements of the new China in China are enough to show that the Chinese market is in an important position in the layout of the new global strategic market.