迎难而上，权健走向巅峰的决定性要素

The difficulties, to the pinnacle of the decisive elements of the right to health

【直报网4月4日讯】（《直销》杂志 石路）在“权健医疗救助爱心工程”启动仪式暨权健集团十周年庆典上，束昱辉曾表示“权健不做最大的企业，但一定要做最伟大的企业;权健不做世界首富，但一定要做世界首善”，这一席饱含冲霄宏志的壮语豪言，昭示着束昱辉热心公益、践行企业社会责任的澎湃豪情，也充分诠释了权健“企业唯有有益于社会，才有存在的价值”的核心价值观。

[report] network April 4th news ("direct" magazine, "the right to health) in medical assistance love project" start ceremony and the right to health of the group of ten anniversary celebrations, Shu Yuhui said that "the right to health as the largest enterprises, but we must be the greatest enterprises; the right to health as the richest man in the world, but to do this the world top philanthropist", a seat towering ambitions with Zhuang bold, heralds the surging passion Shu Yuhui enthusiastic about public welfare, practicing corporate social responsibility, but also the full interpretation of the right to health "enterprises is beneficial to society, the core value is the value of the existence of" concept.

企业家精神是一种能够影响企业发展的企业家行为。对于企业而言，一个企业是否能不断成长和超越很大程度上取决于企业家精神。从某种角度来看，不论是为传承中华文化投身大健康产业，还是在十年辉煌之后跨行涉水足球产业，束昱辉迎难而上的企业家精神，都是引领权健作出伟大决策，走向巅峰的决定性要素。

The entrepreneurial spirit is a kind of can affect the development of entrepreneur behavior. For businesses, whether an enterprise can grow and beyond depends largely on the entrepreneur spirit. From a certain point of view, whether it is for the transmission of Chinese culture in the health industry, or cross a wading football industry after ten years of glory, the beam Yuhui, nettle and entrepreneurial spirit, the right to health is leading to great decision, the decisive factors to the top.

革故鼎新，束昱辉首开先河

An innovative, Yuhui beam for the first time

作为权健的领头人，束昱辉是企业内部新观念、新思维的主要来源。在足球事业迫切需要改革，需要资金支撑，需要人民、企业支持与关怀之际，束昱辉首开直销行业之先河，率领权健毅然投身足球。当成功管理思维倾注于国足事业，将会带来怎样的发展与变革，我们拭目以待。

As leader of the right to health, the beam Yuhui, is a major source of new ideas, new concepts of enterprise. In football there is an urgent need to reform, the need for funds to support enterprises, need people, care and support of the occasion, Shu Yuhui opened the first direct selling industry, decided to join the football, the right to health. When pouring the successful management of thinking in Chinese football career, will bring the development and changes in how, we rub one's eyes and wait.

曾有专业人士评论马云入股恒大：“收购球队更多的还是一种情怀产业，不能指望球队赚钱，正相反，买了球队就是用来烧钱的。”尽管助力足球的形式不一，但从出发点来看，束昱辉与马云却都以一个中国人的角度，以一个企业家的身份，以不同产业的管理思维为导向，守望着中国足球的伟大复兴。

Professionals have commented: "the acquisition of Ma shares Hengda team more or a feeling of industry, can not expect the team to make money, on the contrary, bought the team is to burn." Although the power of football forms, but from the starting point of view, the beam Yuhui and Ma Yun but with a Chinese perspective, as entrepreneurs, in different industry oriented management thinking, to watch the great rejuvenation of the Chinese football.

全力以赴，助力足球中国梦

Go all out to help Chinese football dream

生活的严谨、信仰的坚定和对工作的虔诚是束昱辉身上独有的特质。问及他工作之余的消遣和爱好，他的回答是没有。也许正因此，他才展现出对健康事业的极大热忱，才更专注于这份伟大的事业吧。

Life is rigorous, steadfastness and job devotion is Shu Yuhui's unique characteristics. Asked about his work entertainment and hobbies, his answer is No. Perhaps so, he shows great zeal for health, to focus more on this great cause.

2014年中秋节，一则“权健束昱辉乘价值7千万私人直升机从天津回江苏过中秋”的消息成为多家媒体争相转载的新闻头条。面对部分人群的恶意揣测，束昱辉选择了置之不理。然而这背后的真相，是他因洽谈在家乡筹建大型肿瘤医院的相关事宜，而导致航班延误，迫于无奈才选择搭乘直升飞机。这就是束昱辉，为人低调而谨慎，不惧流言。

2014 Mid Autumn Festival, a "right Jianshu Yuhui take value 7 ten million private helicopter Jiangsu Festival" in Tianjin news become more than the media competing reproduced headline news. In the face of part of the population of the malicious speculation, the beam Yuhui, chose to ignore. However the truth behind this, is because he talks in his hometown of related planning large tumor hospital, due to flight delays, forced to choose from a helicopter. This is Shu Yuhui, his low-key and cautious, the fear of gossip.

然而在真正需要高调出击的时刻，束昱辉从不退缩。面对举国关注的足球中国梦，他用满腔的热情以及一系列有力的举措与天津泰达开展紧密合作。在3月4日召开的2015中超联赛天津泰达足球俱乐部泰达权健队赛季壮行会后，束昱辉表示：“既然我已经准备做足球了，就会把它当做一种人生的追求，而不是一项投资或事业，我的性格就是这样，什么事情难我就喜欢挑战什么。”

But in the real need of high-profile attack time, the beam Yuhui, never retreat. In the face of concern to the whole Chinese football dream, he carried out in close cooperation with the filled with enthusiasm and a series of effective measures and Tianjin teda. In the March 4th meeting of the 2015 Chinese Super League football club Tianjin TEDA TEDA team last season after the right to health, Shu Yuhui said: "since I have been ready to do football, will take it as a kind of pursuit of life, rather than an investment or business, my personality is such, what things are difficult to challenge what I like."

作为管理者，束昱辉作出的任何决策都是权健的行动指南，他的个人精神引领着权健攀登一个又一个的事业高峰，也必然在业界竖起一座座榜样丰碑。作为一家民族企业的领航者，他对足球的热爱以及内心那份强烈民族荣誉感和使命感，也必将感召更多人关注、投入足球体育事业，不断推动全民身体素质的提高，助力健康中国梦和足球中国梦的实现!

As a manager, any decision made by the beam Yuhui is right action guide for the health, his personal spirit led Quan Jian to climb a career will erect a monument in the industry model. As the leader of a national enterprise, his love of football and the heart that strong national sense of honor and the sense of mission, will inspire more people to pay attention, investment in football, and constantly promote the national physical quality, help to achieve health Chinese dream and football Chinese dream!

（原标题：束昱辉：迎难而上的开拓者）

(original title: Shu Yuhui: difficulties and pioneer)

责任编辑：小申

Editor: small Shen