2015-04-01 11:47
De Divis: the next ten years to embrace the technology performance of double
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President of American company Amway de Divis day to accept media interviews, said that, as the market changes and the rise of emerging technologies, Amway is also active in the embrace of technology change themselves, to promote the direct selling industry more successful in the new era. He hoped that the next ten years, Amway global performance can be doubled again. It is reported, the next three or four years, Amway will experience hall as the center, drive the upgrading in Chinese entity terminal experience, and gradually upgrade the suit one's measures to local conditions to existing more than 200 stores nationwide, from warehousing center now upgrade for the brand center, heart and exchange center of culture. Amway (China) President Huang Deyin said, Amway museum experience creation marks Amway will usher in a new era of experience. With the help of the museum experience, customers can be a one-stop, immersion experience Amway product and its advocacy of quality of life, enhance customer life and a sense of emotional connection. Amway Shenzhen experience museum is located in Shenzhen's most bustling deep South Road, construction area of over 3900 square meters, by the South Korean famous architectural designer decoration design, the design idea of the harmonious relationship between human and natural sources in the. The main products exhibition hall around the Amway categories, respectively, set the Nutrilite Health test area, artistry function classroom, Home Furnishing technology experience zone. Customers can feel the growth process of green organic plant here, enjoy the physical testing services free of charge, to create their own makeup, experience Food production process, the net to enjoy the water air. It is worth mentioning that, experience the museum is also named after Amway opened two founders names of RICH&JAY Coffee square, for customers to communicate to relax, because it is a non-profit, all income Coffee square will be donated Amway public welfare foundation, to help the poor children in the west. It is reported, the museum experience after opening, will also constantly launch show love public welfare, youth, vitality, the charm of the female superior life camp, family day, such as personalized theme activities, set up for the different segments of the population to create a circle, welcome customized way of life. De Divis said, an advantage of the direct sales model is to build strong customer relationship and promote sustainable, repeated consumption, while the full quality experience brought about by word of mouth, just can cultivate loyal customers, promote the repeated consumption. Now most of the Amway entity shop just a trading places, and the transformation of the entity shop can bring more experience for the customer, a deeper understanding of Amway products. Therefore the museum experience can be established to provide more support for the Amway marketing personnel. District is located in the Shenzhen museum to experience the experience Amway City farm Amway vice president of the Greater China market Yu Fang said, transition entity shop line is very valuable for the development of Amway overall business, "Chinese consumers are experiencing very critical stage of consumption upgrade, they long for the high quality of life, very much in need of customized solutions, integrated. Amway Corp as a way of life of the provider, space and opportunity is very huge, we hope that through to provide consumers with the overall experience, enhance the viscosity and the interaction with customers. Experience is an important demand of consumers, they hope that through the actual experience of mutual understanding." It appears in the de Devos, the change Amway is a result of the popular Internet technology embrace. De Divis said, electronic commerce is a global trend of development, network technology has been integrated into all human life, but also into all business operations, China is no exception. As in the tradition of the direct selling industry Amway, countermeasures taken is to embrace e-commerce, Internet "+" means that the application of network technology more widely in business operation. Amway experience of the comprehensive coverage of the Wi-Fi below, each product has a two-dimensional code, further knowledge of customers can scan the two-dimensional code on the acquisition of relevant products, and can directly carry on online shopping. At the same time Amway also developed a number of mobile terminal digital tools, micro-blog WeChat matrix, marketing services and sales support personnel. De Divis think, electronic commerce and high-tech to Amway brings a lot of practical help. The use of high-tech, Amway product research and development to improve efficiency, so that the speed of new products into market. The rise of the Internet makes Amway can better collection, data analysis, market dynamics related to the customers, so as to help the enterprise to make the correct decision. It is reported, in 2014, Amway (China) network purchase ratio has exceeded 20% of the total sales volume. In order to better respond to market changes, Amway launched Amway Next's ten years development strategy in the near future, further optimization of the enterprises, encourage global branch of experience sharing, so as to drive the global market growth. De Divis said, the establishment of Amway Next strategy framework, can make Amway examine their business from a new angle, better understanding the market demand, at the same time, it will also encourage global branch better learn from each other, share experience. The past ten years, Amway (Chinese) performance is remarkable, he hoped that, in the next ten years, the emergence of a more brilliant performance branch, in order to achieve the performance of the double again. * |
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