CNDSN March 19th news  (Melaleuca) back in 2014 through the road, I am deeply honored. In one one saw the Melaleuca all quality products line, see we have so many exclusive products, I knew the Melaleuca is an incomparable company, will achieve a big industry. For the future I Melaleuca, full of excitement and expectation.

尽管美乐家的目标一直都是成为一家伟大的公司，尽管美乐家确实因为达成伟大成就而荣获盛誉，但我们从来没有对外声称美乐家已经是一家伟大的公司，不过我相信我们即将达成目标。伟大的定义是相对的，评估伟大的方式有很多种。基于多年来我们成功助人达成目标的人数来看，有人会说美乐家是一家伟大的公司。然而，如果将我们现在的成就跟我们未来即将达成的成就相比，美乐家还够不上伟大的程度。我倾向使用后者的评估方式。尽管我们还不是一家伟大的公司，但只要评估过美乐家所取得的成就及达成的目标，显而易见--美乐家距离成为名副其实伟大公司的日子已经不远了。

Although the Melaleuca goal is always to become a great company, although the Melaleuca indeed because achieve great things and won high reputation, but we never claims Melaleuca is a great company, but I believe we will reach the goal. The definition of greatness is relative, there are many ways to evaluate the great. Based on the number of years we successfully help to reach the target of view, some people will say that Melaleuca is a great company. However, if we now achievement compared with the coming achievement, Melaleuca and can not reach the greatest degree. I tend to use the latter measure. Although we are not a great company, but as long as the assessment of Melaleuca achievements and to reach the goal, obviously -- distance become be worthy of the name Melaleuca great company that day is not far away.

美乐家在市场走的是一条独特的道路。很难想象会有其他公司能赶上我们。那些急功近利的人根本不会尝试美乐家的道路。他们的思维早已根深蒂固停滞在便宜劣质的产品上，一直都是透过连锁通路市场中竞争。在过去的数十年里，他们已经臭名昭著，既无法变更经营模式，又不能将优质产品引进市场。事实上，他们的行销方式也是一大原因，就像是许多连锁卖场的通路模式，不可能允许优质产品进入市场。而这种经营模式错误的根本在于价格。任何一家透过通路行销的公司对于优质产品大多都是闭口不谈，因为他们无法提供优质产品，所以就以品牌和外表来作为销售卖点。我们的优质产品都是以健康成份所构成，而这就成了我们的独特优势。

Melaleuca in the market is taking a unique path. It is difficult to imagine any other companies to catch up with us. Those eager people don't try Melaleuca road. Their thinking is deeply ingrained stagnation in the cheap inferior product, has been through the chain of competition in the market. In the past several decades, they have notorious repute, is unable to change the business model, and not quality products will be introduced to the market. In fact, their marketing is a big reason, like the access mode many chain stores, can not be allowed to enter the market with quality products. This kind of management mode and fundamental error is price. Any home through the channel marketing company for quality products are mostly muted, because they are unable to provide quality products, so as to brand and appearance as a selling point. Our quality products are based on the health composition constitutes, and this has become the unique advantage of our.

从事业机会的角度来看，大多直销公司都是卖弄产品，夸大功效，这些不实说法已被大众识破，而这样的公司也越来越难见踪影。虽然最初的兴奋感能迅速吸引顾客，但随着真相败露，他们流失的顾客就跟当初吸引顾客的速度一样快。

From the perspective of career opportunities, most of the Direct Selling Company are showing off products, exaggerated the effectiveness, these false claim has been popular recognized, such companies are increasingly rare. Although the initial excitement can quickly attract customers, but with the exposure of the truth, they lost the customer with the original attract customers as fast.

许多直销公司都是这样的例子。他们将新奇的产品引进市场，让顾客产生兴奋感，将公司的高层领导塑造成为大师的形象。他们将产品价格定得非常高，高到一般人不会以这样的价格购买。他们向顾客保证能快速致富，将存货贩卖给顾客，但一旦他们产品的不实信息被揭露，他们很就会歇业。我们从来没看过一家直销公司愿意将经营投资在优质产品研发上，他们不愿意花钱研发，还相信自己可以一直欺骗顾客。他们理念就是只要噱头够多，把雪球卖给爱斯基摩人都不是问题。但他们却忘记了一件事，只要顾客发现你欺骗了他，就会立即舍弃产品，不再购买。▲

Many Direct Selling Company are examples of this. They will be new products introduced to the market, to allow customers to have a sense of excitement, the company's senior leadership become the master image shaping. They will be the product price is very high, high to ordinary people not to buy at this price. They assure customers can get rich quick, the stock sale to a customer, but once the false information of their products were revealed, they will soon go out of business. We have never seen a Direct Selling Company willing to business investment in high-quality product development, they are not willing to spend money on R & D, also believe that they can always cheat customer. Their idea is that as long as enough to laugh uproariously, snowball sell Eskimo is not the problem. But they forgot one thing, as long as the customer found out that you were lying to him, will be immediately discarded products, no longer buy. *

（原标题：范德士：世界比以往更需要美乐家）

(original title: Van Taxi: the world needs more than ever the Melaleuca)

责任编辑：宝蓝

Editor: Blue