[Direct Report Network Beijing January 24th] (New Times Company) On January 21st, the "6th China Enterprise Five-Star Brand Forum" jointly hosted by China Business Federation and China Consumer Protection Foundation was held in Beijing. In-depth publicity of China's first brand evaluation national standard "Guidelines for Commercial Enterprise Brand Evaluation and Corporate Culture Construction" was promulgated and implemented by the former State Administration of Quality Supervision, Inspection and Quarantine and the China National Standardization Administration. According to this standard, the New Era Health Industry Group won the title of “National Enterprise Culture Construction Advanced Unit”.

 

Jiang Ming, President of China Business Federation, Zhang Chonghe, President of China Light Industry Association, Zhu Hongren, Executive Vice President and Chairman of China Enterprise Confederation, Wang Min, Executive Vice President and Secretary General of China Business Federation, China Protects Consumption Hou Guiliang, President of the Foundation, National Brand Evaluation Expert Committee of the National Standards Committee, Tan Xinzheng, Director of Beijing Wuzhou Tianyu Certification Center, and other representatives from more than 100 enterprises and institutions across the country attended the event.

 

The conference also publicized the "Code for the Construction of Corporate Culture" and the "Evaluation System for Intangible Assets". The company participated in the formulation of two standards as one of the drafting units. These two standards were officially implemented in June 2018.