China's e-commerce market has evolved into a new business model that is reshaping and leading the retail industry into a new era. Since the concept of “new retail” was put forward in 2016, all walks of life have seized the market and explored the road of new retail development. Recently, Longliqi held a new retail media conference “focusing on new retail, creating a win-win future”, releasing a new market strategy, and accelerating the creation of a new retail leading layout and rushing to the trillion-dollar market.

 

Longliqi launches new retail and grabs the trillion-dollar market

NO.1 Starting up the new retail road of Longliqi

 

In 2012, Longliqi's Shanghai Juhao Technology Information Co., Ltd. was established. Juhao Company is a mobile internet company engaged in the research and development and operation of e-commerce platforms. In October of the same year, Juhao.com was officially launched. It is a leading O2O e-commerce platform focusing on the sales of personal care, beauty and health products. Through social diversion, it promotes the new retail of online store and offline store retail and service. mode.

 

Longliqi launches new retail and grabs the trillion-dollar market

Juhao Company relies on the strong global sales network resources of Longliqi Group to provide healthy and beautiful products demand services for human beings around the world. After more than 6 years of transformation and upgrading, it has become the largest new retail enterprise in health and beauty products. The number of offline stores and the number of members rank first in China.

 

NO.2 cooperation platform, empowering new retail

 

The essence of new retail can be said to be the reconstruction of the relationship between "people, goods, and fields", and ultimately achieve efficiency. The use of efficient supply chains is an essential part of new retail. Gathering new retails relies on Longliqi's powerful supply chain platform to gradually promote the online and offline integration process, so that online Internet power and offline physical terminals form a true synergy.

 

Longliqi launches new retail and grabs the trillion-dollar market

Longliqi signed a cooperation with Zhongtong Group

 

Longliqi launches new retail and grabs the trillion-dollar market

Longliqi signed cooperation with Shandong 2860

 

The so-called "single silk is not in line, it is difficult to sound alone", Longliqi always insists on seeking common ground while reserving differences and seeking better cooperation. In 2018, Longliqi and Zhongtong Group signed a strategic cooperation. The two sides will carry out all-round deep cooperation in the field of supply chain logistics, and seek a higher level of win-win development in the supply chain logistics industry chain. Logistics is the core bearing point of the supply chain, and this will enable Longliqi to launch new logistics links and achieve seamless connection. In addition, Longliqi has also entered into cooperation with Shandong 2860 Company and will jointly explore new retail development opportunities in the future.

 

NO.3 social drainage, product word of mouth spread

 

Relying on the establishment of eight R&D institutions around the world, Longliqi's new products are continuously launched. In 2013, it invested 600 million yuan to build a “smart new factory”, and its products meet the needs and quality of consumers.

Longliqi launches new retail and grabs the trillion-dollar market

Longliqi won the "China Food Enterprise Seven Star Integrity Award"

 

Through the social drainage, Juhao Mall promotes the high integration of online shopping malls and offline stores with retail and services. This new retail model has won a large number of consumers with its high-quality products and good user experience. On November 20th, Xinhuanet's food industry annual selection was announced, and Longliqi won the “China Food Enterprise Seven-Star Integrity Award”.

 

Xu Dong has repeatedly stated that integrity is the foundation of enterprise development, and enterprises cannot tolerate any acts and language that are not honest. For 32 years, Longliqi has always been operating with integrity as its tenet, adheres to the business philosophy of national integrity, social integrity, and customer integrity, and actively establishes a quality management system and an environmental management system to enhance product quality and continuously win customer satisfaction.

 

Under the trend of national consumption upgrade, China's retail enterprises and e-commerce companies have experienced a series of attempts to establish O2O and build omnichannels. Nowadays, new retail has become a new normal for retail industry and e-commerce companies to explore future development. As a well-known domestic chemical company, Longliqi is striving to create a world-renowned national brand with its innovative strength under the ever-changing market environment and strong competitive pressure!