[Direct Report Network Beijing, November 1st] (Infinitus) From October 17th to 18th, “Cui Ya Oriental Beauty Blooms the World • 2018 France Tour” opened a journey of fashion and scientific research exchanges, the event triggered Xinhua News Agency, People's Daily Online, Global Network, French Overseas Chinese Newspaper and European Times, and many other domestic and foreign media attention and reports.

 

The following sections are from the European Times:

 

Recently, Paris Fashion Week has just come to a close, and a Sino-French fashion dialogue about Oriental Beauty has been grandly opened in the Xinhua Gallery in Paris.

 

Fashion people from China and France discussed the fashion aesthetics of the East and West and the trend of skin care and beauty in the world, and witnessed the release of “Cui Ya 2019 Oriental Makeup”.

 

France opens skin care research exchange trip

 

As a high-end herbal skin care brand under the Infinitus, Cuiya has been developing skin care and beauty products based on Chinese herbal ingredients since its inception.

 

On October 17th, 2018, with the opening of the “Chu Ya Oriental Beauty World·2018 France Tour”, a trip to fashion and scientific research that focused on the skin care industry across Asia and Europe was kicked off.

 

Learn about Chinese herbal medicine at top international research centers

 

As early as the beginning of 2017, Cuiya embarked on the road to find the United States, with Infinitus hand in hand with the international top scientific research institutions, signed with the French Academy of Sciences and the University of Diderot in Paris, jointly established the "French Academy of Sciences - Paris Diderot University - Cui Ya International Joint Skin Care Research Center (hereinafter referred to as “Cui Ya International Joint Skin Care Research Center”).

 

The trip visited the Cui Ya International Joint Skin Care Research Center at Diderot University in Paris, which is a validation study of the anti-aging effects of various Chinese herbal medicines using the fruit fly test. In the future, the Chinese herbal ingredients tested by efficacy and mechanism will be applied to the iterative upgrade of Cuiya herbal skin care products.

 

The Paris trip also visited the Cui Ya International Joint Skin Care Research Center at St. Louis Hospital, another research site under the cooperation mechanism between Infinitus and the French Academy of Sciences. It is also the leader of the three major skin research centers in France, with scientific research strength in the forefront of the world. The cooperation project is based on the verification of the moisturizing effect of Chinese herbal polysaccharides.

 

During the visit, the researchers demonstrated human skin tissue extraction and culture experiments. It is reported that the cell growth state is recorded by cell counting and screening and laser confocal microscopy through the leading flow cytometry in the field of skin research, and the ingredients are produced on human skin tissue before various Chinese herbal ingredients are actually used in product formulation. Efficacy and safety gain more accurate experimental results.

 

Explore high-quality raw materials in the "European Life Silicon Valley"

 

The French tour of Cuiya also visited the Sophia Science Park in France, which is known as the “Silicon Valley of Life in Europe”, and visited the Ashland R&D Center, which has long-term cooperation with Cuiya and supplies raw materials.

 

Each of these skin care ingredients is validated by seven steps from extraction, analysis, multi-angle testing to finished product formulation. Compared to traditional extraction techniques, Ashland has an innovative plant extraction technology patent that more effectively retains the biochemical activity of the extracted components; and the clinical test is equipped with a million euro deep skin testing instrument that can accurately monitor Real-time changes in various components of skin cells and intercellular tissues. The intensive repair essence of Cuiya and the main functional raw materials of the series of non-marking essences - anti-allergic ingredients and anti-aging ingredients are developed through the above precise process.

 

Deeply cultivated and developed, creating a new connotation of "Made in China" in the international skin care industry

 

Whether it is taking the initiative to launch a Sino-French private enterprise research cooperation platform, or working together to promote the exchange and cooperation of the Sino-French skin care industry at the high-tech level, Cuiya is relying on this development model of integration between China and the West to enhance its strength. At the same time, it has also created a new connotation for the "Made in China" in the international skin care industry.

 

The contemporary inheritance of Chinese herbal medicine culture requires both rooted tradition and constant pursuit of scientific research and innovation. The skin care industry is a beautiful and healthy industry that is pursued by all mankind. In the long run, Chinese brands such as Cuiya, which is between fashion and tradition, beauty and scientific research, will also promote the spread of Chinese herbal medicine skin wisdom throughout the world.