CNDSN4 month 29 days [] (International Business Guo Huihua) in 2014 Chinese macroeconomic changes,open and legal market environment of the direct selling industry, both opportunities and challenges. At the same time, the value orientation of direct selling enterprises to actively, tolerance, responsibility, integrity and actively fulfill their social responsibility, establish a good corporate citizen image, enhance market competitiveness and reputation, is more conducive to the healthy, sustainable development of enterprises.

In April 25, 2015, the development research center of China direct selling industry (hereinafter referred to as the "center") issued the "2014 the direct selling industry corporate social responsibility report" (hereinafter referred to as the "report"), the direct selling industry to fulfill the social responsibility of the induction and the summary.

The center was established in 2006 June, cross discipline of Applied Economics from Peking Universityacademic research institutions, management science, law, sociology professor and scholars from other departments and practical experience in marketing experts, is committed to the development of the direct selling industry China in economic theory, laws and regulations, social practice and other aspects in thestudy, contribute to the promotion of Chinese direct selling industry norms and healthy development. Since 2009, the Center released a year "corporate social responsibility" China direct selling industry, leadingenterprises to fulfill their social responsibilities.

The report is divided into three parts, the main contents include the following aspects:

The first part is an overview of the development of direct selling industry. The main results are presented in terms of economic development of the direct selling industry, product development, personnel development,the important meaning as well as the "direct corporate social responsibility guidelines" issued.

With the vigorous development of the direct selling industry in Chinese, as of the end of 2014, there are 50 cards for direct selling enterprises nationwide (26 domestic, foreign 24), provincial branches 357, 12174 service outlets, marketing personnel 3096000 people (management information systems for the informationfrom the Ministry of Commerce of the direct selling industry);

In 2014, the direct selling enterprises based on the consumers, increase investment in research and development, strengthen product innovation, improve management processes and other ways to strengthen the rich products, improve product quality. Only this year, there are 356 kinds of direct selling products approved;

In 2013, China licensing of direct selling enterprises contributed a total of 127000000000 yuan performance,and in 2014, 50 licensed direct makes around 135000000000 yuan performance, tax amounted to 5580000000 yuan, sales tax reached 150000000 yuan;

As a result, the excellent products and high quality services to become direct rapid development source power; there is no threshold for the direct selling industry provides employment opportunities, help thegovernment to ease the employment pressure, promoting social harmony; even if foreign companiesoccupied the dominant position clear in the sales volume, but the domestic economic growth momentumappears in the amazing positive trend of rapid development of direct selling enterprises, has become an indispensable part of China economic market.

In October 22, 2013, the State Administration for Industry and commerce to business direct word (2013) No. 165 issued "guidelines for direct sales to fulfill social responsibility" (hereinafter referred to as the"guidelines"), the "guidelines" issued and implemented, a clear awareness of the direct selling enterprises to fulfill their social responsibilities, and fulfill their social responsibilities and supervision and provides a basis for the industrial and commercial authorities guide direct selling enterprises, and has important meaning towhat the cross time management behavior, regulating direct selling enterprises, promote a positive image of direct selling enterprises to enhance the market competitiveness of direct selling enterprises and promoting social harmony and stability.

The second part is the direct selling enterprises to fulfill their social responsibility to the introduction of the status quo. The report mainly from ensure corporate compliance management, the pursuit of excellence,product quality, create excellent sales team, help to realize the value of employees, to join the communityconstruction and adhere to the six aspects of green and healthy development of social responsibility practice shows the full range of the direct selling industry and the creation of shared value.

Stroke of health industry (China) co., LTD. (grow) of the original ecological circle \"\" a good social responsibility, to build a good social responsibility ecosystem, realizes the enterprise and social, natural and harmonious sustainable development; In dealer management, jia conley (China) daily necessities co., LTD. (jia conley) formulated the \"jia conley dealers specification management 15 commandment\" and the corresponding magnitude 9 disciplinary system; Avon (China) co., LTD. (Avon) as a female customer of enterprise, the more women to open the door to success; Mary kay (China) cosmetics co., LTD. (Mary kay) throughout each production operation to follow link quality management rules, including \"quality manual\", the \"management procedure of the production process\", \"product inspection management procedures\", the \"management procedure of storage and handling\", etc.; According to the international research company AC NieLsen2013 \"amway reputation survey\", amway (China) daily necessities co., LTD. (amway) reputation is 94%; Perfect (China) co., LTD. (perfect) to achieve the quality policy of \"pursue perfect\", continuous innovation in terms of continuous improvement to improve customer satisfaction; Infinite pole (China) co., LTD. (infinite) mainly depends on the thought, and public foundation platform support charitable public welfare; Get seasonable cure to help poor children with congenital heart disease, such as new (China) daily health care products co., LTD. (new) in November 2008 to Shanghai charity foundation to set up a \"NU SKIN, such as the new Chinese children's heart foundation\". As an important industry of China energy conservation and environmental protection group, new era health industry group co., LTD. (new era) fully aware of the impact of climate change on the normal operation of enterprises activities, drafting of the \"environmental factors identification and evaluation control procedures\", \"environmental monitoring and measurement control procedures\" and so on more than 30 environmental management program files; Herbalife (China) health products co., LTD. (herbalife) emphasizes the abide by the laws and regulations of the host countries and the good faith management, the strict adherence to the country's anti-corruption regulations (including the overseas bribery law), the company each employee staff card reads: \"Take the High Road\", meaning to Take the path of light; On product quality and safety, g twips (China) daily necessities co., LTD. (g) strictly in accordance with the national food, health care products, cosmetics and other relevant laws and regulations to regulation system research and development, production, marketing, logistics, etc of a complete set of links; On May 18, the annual \"days lion love day, days lion biotechnology co., LTD. (days lion) love charity and donation activities, and the selection of annual\" touched days lion ten characters \"in recognition for days lion contribute love volunteer partners, called for more employees and business partners to his (her) for example, of the compassion enterprise actively participate in the days lion; Ecological cycling is nanjing midrib technology development co., LTD. (media) for the first time in 2012, combined with the \"zhejiang ecological day\", advocate green, environmental protection, health, and the concept of ecosystem health; The lotus (China) co., LTD (the red lotus) of green production in adhere to the use of sustainable palm oil, in 2010, its use palm oil by 100%GreenPaLmCertification; Since 2006, remains on the infant co., LTD. (remains the infant) with China council for the care of the next generation of child development research centre "growth of engineering education" activities, working together to develop the healthy growth of children Knowledge lectures; production management department of Jiangsu alphay Biological Technology Co., Ltd. is the production process in detail, the workers mustoperate according to the requirements of GMP standard, quality management tracking monitoring on the quality of raw materials, product quality, who do not meet the requirements of product quality, quality management department is responsible for people not to sign, determined not to storage; Jin Shili (Jiayou)Tianjin Co. Ltd. in the GDP management on the basis of the model, in the entire development process, tothe use of chemical fertilizer.

From the above we can see that in many cases, in 2014, the direct selling enterprises to adapt to the new situation of the market environment, and actively implement the national policy, to fulfill the social responsibility, to create more value for society.

The third part is to direct the enterprises to fulfill their social responsibilities for analysis and prediction of the trend, which can help the enterprise to prepare in advance, the tide of the development of corporate social responsibility, and enable enterprises to continuously, continuously creating shared value, promote the common development of their own and society.

First of all, the report discusses the new characteristics of direct selling enterprises in fulfilling social responsibility, one important point is to build public brand has become a trend". With more and more direct selling enterprises to carry out charitable activities and projects, some excellent direct selling enterprises urgently need the public projects to enhance the influence of the characteristics of their own prominent in the process of social responsibility has become an important trend in. As in the field of child health: the"maternal and infant health 120" project, with "children's hope BabyCare Angel rescue plan, Herbalife Angel hear love" project, such as the new "hungry nourish the children", "sunrise project midrib teenagers security guard action", Amway's "Chunmiao nutrition plan" etc.. In the field of poverty alleviation, the perfect mother water cellar project; in the field of environmental protection, the MaryKay "Love - natural - Kiss"environmental protection plan, the "low carbon life, healthy family life; in the field of education, a new era of"Guozhen hope primary school ", unlimited Sili and student dreams" the project, Bao Jian "Bao Jian independent fund" to support the project hope primary school. The health sector, AVON "from breast cancer, healthy life" project, Shaklee fitness miles "are in the community to create a significant public brand;the promotion but also a variety of ways. At present, the network has become the main way to access information.

Secondly, under the new normal, the law compliance, corruption will continue to be the key issues of direct selling enterprises social responsibility. The law compliance will get more attention, and in the "CPC Central Committee on the full implementation of the rule by law of certain major issue decision" that put forward the "legislation" of corporate social responsibility, legal basis indicates that social responsibility will be further strengthened; in April 24, 2014, the twelfth session of the eighth meeting of the NPC Standing Committeevoted through the revised Chinese people "the Republic of China Environmental Protection Law",implemented since 2015. Obviously, the environment responsibility will be the main aspect of the direct selling enterprises to fulfill their social responsibilities.

Third, direct selling companies information disclosure is particularly important. The product informationdisclosure is the priority among priorities. Although the 50 have 19 released a report, but there are twoproblems: 1, the report failed to reflect the local stakeholders concern; 2, the lack of key quantitative indicator.

Fourth, to highlight the industry standard of social responsibility. For the direct selling industry, standardize enterprise social responsibility standard, the role of industry is further reflected, "guidelines" to fully confirmsthis trend, we should establish a long-term mechanism to fulfill their social responsibilities, in order to enable enterprises to sustainable development, built to last. "

(original title: to adapt to the new market situation, creating shared value -- 2014 Chinese direct selling industry corporate social responsibility report)

Editor: small Shen