【直报网1月29日讯】（安利）1月26日，由中国人民大学刑事法律科学研究中心主办的“利用互联网损害商业信誉、商品声誉违法犯罪问题”学术研讨会在中国人民大学召开。

CNDSN January 29th news (Amway) January 26th, academic seminar sponsored by the criminal law science research center of Renmin University of China "using the Internet to damage the business reputation, product reputation crime" was held in Renmin University of China.

来自各级公安机关、司法部门的专家，与来自中国人民大学、北京师范大学、对外经济贸易大学、国家检察官学院等学术科研机构的学者，与腾讯、安利等公司、企业的代表共同出席了研讨会，就打击网络谣言的法制建设、行政监管、移动互联网平台自律、企业应对手段等热点问题进行了深入探讨。

Experts from the public security organs, judicial departments at all levels, and from the Renmin University of China, Beijing Normal University, University of International Business and Economics, National Prosecutors College and other scientific research institutions and scholars, representatives of enterprises, companies such as Tencent Amway, jointly attended the seminar, the fight against Internet rumors of the construction of legal system, administrative supervision, mobile Internet platform, enterprises deal with the means of self-discipline hot issues in-depth discussion.

移动互联网成谣言温床，知名企业深受困扰

A hotbed of mobile Internet rumors, well-known enterprises deeply troubled

近年来，随着社交媒体的爆发，全社会信息生产和传播效率急剧提升，同时网络谣言也大量涌现，并呈愈演愈烈之势。

In recent years, with the social media of the outbreak, the whole society to the efficiency of information production and dissemination of the rapid increase, at the same time the Internet rumors have emerged, and has become increasingly fierce.

一些不法人员，利用网络造谣成本低、效果好、风险小的特点，与网络推手、营销账号相勾结，针对竞争对手无端捏造耸人听闻的虚假负面消息，大肆造谣传谣，甚至不惜煽动地域歧视、民族情绪、仇富仇外情绪，以达到自己的商业目的。

Some illegal workers, using the characteristics of network rumor of low cost, good effect, small risk, in collusion with Internet marketer, marketing account, false negative news to the rival unprovoked fabricates sensational rumor rumor, wantonly, even at the expense of inciting ethnic emotions geographical discrimination, xenophobia, hatred of the rich, to achieve its business purpose.

为吸引眼球，促成网民自发传播，这些网络谣言也基本上都集中于知名企业及大品牌，比如手机丢了任何人都能盗空支付宝账户、安利蛋白粉使用转基因大豆等谣言，至今仍在社交媒体上传播。据安利公司调研发现，78.88%的受访者表示听说过安利蛋白粉使用转基因原料的谣言，44.42%的受访者听说过关于安利净水器致癌的谣言，这些谣言对安利造成了许多负面影响。

In order to attract eyeballs, contributed to the spread of these netizens spontaneously, network rumor is basically focused on the well-known enterprises and brands, such as mobile phone lost anyone can steal empty Alipay account, Amway protein powder using genetically modified soybean rumors, still in social media. According to Amway Corp, the survey found, 78.88% of the respondents have heard Amway protein powder to use genetically modified raw materials of rumors, 44.42% of the respondents heard about Amway water purifier carcinogenic rumors, these rumors caused many negative effects on the Amway.

中国人民大学刑事法律科学研究中心执行主任刘明祥教授表示，信息时代，通过网络损害商业信誉、商品声誉的行为屡见不鲜。大量网络谣言在社交媒体平台泛滥流传，混淆误导公众视听，同时也严重干扰了企业正常经营、损害了企业正当利益、扰乱了市场经济秩序，最终也会损及消费者利益。另一方面，网络谣言泛滥也给政府监管和现行法律适用带来新的挑战。

Criminal law science and executive director of research center of Renmin University of China professor Liu Mingxiang said, the information age, through the network of damaging business credit, commodity reputation behavior It is often seen. A large number of network rumors on social media platform proliferation of spread, the misleading public audio-visual, and also seriously disturbed the normal operation of enterprises, damage the legitimate interests of enterprises, disturb the market economic order, will eventually damage and the interests of consumers. On the other hand, the network rumors spread also to the government supervision and the existing laws applicable to bring new challenges.

专家支招：反谣治谣有法可依，积极监管

Expert weapon: anti ballad ballad of governance law, positive regulation

近年来，越来越多的政府部门、网络平台机构、法律专业人士以及企业，都参与到网络反谣治谣的行列中来。此次研讨中，与会专家们针对网络谣言的治理发表了看法。

In recent years, more and more government departments, the network platform mechanism, legal professionals and enterprises, are involved in network anti ballad ballad ranks in the treatment. In this research, the experts for the governance of network rumors published opinions.

在网络反谣的进程中，如何实现对公众号造谣、传谣的有效监管是一个大家关心的热点话题。在微信里，越来越多的公众号被用作企业营销、推广盈利的工具，一些别有用心的运营账号为达到营销目的，肆意发布各类耸人听闻的谣言，以达到攻击竞争对手或抓人眼球的目的，微信平台无形间成为此类恶意竞争的新战场。

In the process of anti rumor network, how to realize the effective supervision of the public, rumors, gossip is a hot topic of concern. In WeChat, more and more public number is used as the enterprise marketing, promotion profit tool, some have an ulterior motive operations account for achieve marketing purposes, wanton release of various sensational rumor, in order to achieve to attack competitors or caught the eye of the objective, WeChat platform shape to become the new battlefield such malicious competition.

中国人民大学法学院李奋飞副教授也认为：“权利人认为网络谣言侵犯了其商业信誉、商品声誉，可以向网络服务提供商进行协商，要求网络服务提供商采取删除、断开链接等必要措施。网络服务提供商接到权利人的通知后，应当依照程序及时采取必要措施防止侵害结果的扩大。当然，更为重要的是，应当为权利人找到一条有效的法律途径解决问题。”他建议，目前有关各方特别是网络服务提供商如腾讯等，对于其平台上屡次造谣、传谣公众号的监管应该更快更有效，以防止谣言负面影响蔓延，为受到侵害的企业提供及时、有效的解决措施。与会相关政府部门专家也提出，加强对具有运营功能的公众账号的有效监管，已成为网络谣言治理中不可或缺的一环。

Associate professor Li Fenfei of Renmin University of China law school also think: "people think Internet rumors right infringed on its commercial reputation, product reputation, to network service providers to negotiate, requirements of network service provider by deletion, broken links necessary measures. To notify the network service provider receives the human right after, should be in accordance with the expanded program take necessary measures in a timely manner to prevent the infringement results. Of course, more importantly, should find an effective way for people to solve the problem of legal rights." He suggested that, at present the relevant parties especially Internet service providers such as Tencent etc, for its platform, repeated rumor rumor public number regulation should be faster and more effective to prevent the spread of rumors, negative influence, to provide timely, effective solutions to injured enterprises. The experts also put forward the relevant government departments, to strengthen the effective supervision on operation function with public account, has become an integral part of the canard of Internet governance.

中国人民大学法学院的孟雁北副教授提出，市场经济下的网络信息传达，在保持自由度的同时，要注意商业性言论自由的保护与限制之间的平衡，要注意公众知情权与商业信誉、商品声誉保护之间的平衡。

Proposes Deputy professor Meng Yanbei of Renmin University of China law school, under the market economy the network information transmission, while maintaining the degrees of freedom at the same time, must pay attention to between protection and restriction of commercial free speech balance, to the attention of the public right to know and the commercial reputation, product reputation to protect the balance between.

来自腾讯的参会嘉宾表示：“腾讯公司一直致力于为用户提供健康、绿色的平台环境,坚决打击谣言等各类不良信息,也坚决反对利用即时通讯工具以及微信公众号平台进行恶意营销。同时，微信平台近期积极推出系列举措抵制谣言蔓延。定期更新的“谣言过滤器”，会针对时下肆意流传的网络谣言进行分析、批判。对因传播谣言而被连续投诉举报达三次的公众号会进行封号处理等措施。未来，腾讯公司还将继续配合有关部门加大对于微信造谣、传谣的监管力度。”

From the Tencent guests said: "the Tencent Inc has been committed to provide users with healthy, green environment, and resolutely crack down on all kinds of rumors and other harmful information, also firmly oppose the use of instant communication tools and WeChat public platform for malicious marketing. At the same time, the recent positive WeChat platform launched a series of initiatives to boycott rumor spread. Regularly updated "rumors filter", will be analyzed, in consideration of the wanton spread of online rumors criticism. Due to the spread of rumors and is continuously complaint report up to three times, the public will Title treatment. The future, the Tencent Inc will continue to cooperate with relevant departments to increase the supervision of WeChat rumors, gossip."

In view of the network governance anti ballad ballad of related laws and regulations to further improve this problem, Professor Shi Yanan of Renmin University of China law school points out, "the relevant provisions of the criminal law of damage 221st" business reputation, product reputation crime and judicial application practice there are still many problems: "because of the counts of crimes is more general, in practice, this crime and other crime boundary such as insult crime, crime of defamation and slander goodwill behavior does not constitute a crime, the acts of unfair competition is not clear enough. In addition, the causality between the fabricating and spreading false fact and is caused by the loss of the often present difficulties, resulting in sentencing standard is fuzzy, these are to be further clear judicial interpretation." At the same time, he also said that at present a lot of relevant agencies have been fully aware of the problem, I believe the future will further improve the relevant laws and regulations and judicial, to help to solve problems in practice.

Amway experience: complaints, prosecution, communication, rumor, Duocuobingju

参会企业代表、安利（中国）公共事务总经理翟明翯介绍，由于竞争对手没有底限的恶意竞争，安利一直是某些企业甚至非法传销人员攻击对象。同时，作为知名企业，安利的谣言也被一些运营公众号大肆转发，并冠以耸人听闻的标题。在互联网上、特别是微信中，有关安利的谣言很多，网络谣言使安利的客户服务热线问询量激增，不少消费者、营销人员打来电话询问相关情况，甚至直接要求退货，给公司正常运营带来了很多困扰。但是，安利面对网络谣言，也并非束手无策。近来安利综合使用向微信投诉、起诉传谣微信公众号、与自媒体直接沟通、通过各种途径积极辟谣等渠道和手段，在企业反击谣言方面取得了一定成效。

Participating enterprises representative, Amway (Chinese) public affairs general manager Zhai Minghe introduced, as rival no limit malicious competition, some enterprises even Amway has been illegal pyramid retail personnel attack target. At the same time, known as the enterprise, Amway rumors have also been some operating public number wantonly forward, and called the lurid headlines. On the Internet, especially WeChat, a lot of rumors about Amway, Internet rumors make Amway customer service hotline inquiries has surged, many consumers, marketers call and asked the relevant circumstances, even directly ask to return money, bring a lot of trouble to the normal operation of the company. However, Amway facing network rumor, also not be at a loss what to do. Recently Amway comprehensive use to WeChat complaints, prosecution, and the public rumor WeChat, from the media to communicate directly, through various means such as active denial of channels and methods, and achieved certain results in the enterprise to counter rumors.

例如，安利积极与腾讯法务部及微信监管平台沟通，以确凿证据证明蛋白粉转基因、净水器致癌、老板死了等均属彻头彻尾的谣言，截至2014年12月底已申请微信平台删除微信公众号谣言5000多条。当然，相关谣言删除时效也有待提升，而且现在每天还有相同内容的谣言不断产生，可见网络防谣治谣仍有很长的路要走。

For example, Amway communicate actively with Tencent Ministry of justice and WeChat supervision platform, with evidence that the protein powder, water purifier, transgenic carcinogenic boss died are out and out rumor, as of 2014 12 at the end WeChat has applied to delete number more than 5000 public rumor WeChat platform. Of course, rumors remove aging also needs to be improved, and now every day there are rumours continue to produce the same content, visible network anti ballad ballad of treatment is still a long way to go.

在司法救济方面，2014年10月，安利（中国）将一刊登两篇安利谣言文章的微信公众账号告上法庭，象征性索赔一元并要求其道歉。这就是引起很大反响的全国首例微信传谣诉谣案。最终经法院调解，双方达成协议，账号运营者删除其发布的谣言文章，在其微信公众账号发布道歉信，并向安利公司支付了1元人民币的赔偿金。此案标的虽然只有一元钱，但它鲜明地昭示出，微信传谣是要负法律责任的，传谣有风险，转发需谨慎；特别是由此也开启了企业通过司法途径反击微信谣言的新时代。

In the aspect of judicial remedy, in 2014 October, Amway (Chinese) will be two papers published articles Amway rumors WeChat public account to court, claim a symbolic element and demanded an apology. This is the first national caused great repercussions WeChat rumor rumor case v.. Finally the court mediation, the two sides to reach an agreement, the account operator delete its released rumors, in the WeChat public account published an apology, and pay 1 yuan compensation to the Amway Corp. In the case of the subject though only one yuan, but it clearly shows, WeChat rumor is to bear the legal responsibility, rumor has risk, forwarding the need to be cautious; especially it also opened a new era of enterprise through the judicial way back WeChat rumors.

有关部门专家表示，作为企业还可以多角度、多层面采取司法救济。另外，呼吁政府加紧完善相关互联网违法行为治理的法律法规体系建设。

The relevant departments of the experts said, as the enterprise can also be multi angle, multi-level take judicial relief. In addition, called on the government to intensify the construction of perfect system of laws and regulations related to the illegal behavior of Internet governance.

附件：

Annex:

1、《刑法》第二百二十一条：

1, "criminal law" article 221st:

捏造并散布虚伪事实，损害他人的商业信誉、商品声誉，给他人造成重大损失或者有其他严重情节的，处二年以下有期徒刑或者拘役，并处或者单处罚金。

Fabricating and spreading false fact, damage other people's business reputation, product reputation, and causes significant losses to others or other serious circumstances, two years of fixed-term imprisonment or criminal detention, and / or be fined.

2、《全国人民代表大会常务委员会关于维护互联网安全的决定》

2, "the National People's Congress Standing Committee on safeguarding Internet security decisions"

该决定由2000年，第九届全国人民代表大会常务委员会第十九次会议通过，其中明确提出：

The decision from 2000, through the ninth session of the National People's Congress Standing Committee of the nineteenth meeting, which clearly:

三、为了维护社会主义市场经济秩序和社会管理秩序，对有下列行为之一，构成犯罪的，依照刑法有关规定追究刑事责任：

Three, in order to maintain the order of socialist market economy and social management order, to have one of the following acts, which constitutes a crime, shall be investigated for criminal responsibility in accordance with the relevant provisions of the criminal law::

(二)利用互联网损坏他人商业信誉和商品声誉；

(two) use the Internet to damage to their business reputation and product reputation;

3、《最高人民检察院、公安部关于公安机关管辖的刑事案件立案追诉标准的规定（二）》第74 条：

3, "the Supreme People's Procuratorate, the Ministry of public security on the jurisdiction of the public security organ criminal case prosecution standards (two") seventy-fourth:

“捏造并散布虚伪事实，损害他人的商业信誉、商品声誉，涉嫌下列情形之一的，应予立案追诉：

"Fabricating and spreading false fact, damage other people's business reputation, product reputation, suspected of any of the following circumstances, shall be filed for investigation and prosecution:

（一）给他人造成直接经济损失数额在50 万元以上的；

(a) to others caused a direct economic loss of 500000 yuan more than the amount in the;

（二）虽未达到上述数额标准，但具有下列情形之一的：（1）利用互联网或者其他媒体公开损害他人商业信誉、商品声誉的；（2）造成公司、企业等单位停业、停产6 个月以上，或者破产的。

(two) did not reach the amount standard, but one of the following circumstances: (1) use the Internet or other media to the public harm others business reputation, product reputation; (2) resulting in the company, enterprises and other units closed, suspend production for more than 6 months, or bankruptcy.

（三）其他给他人造成重大损失或者有其他严重情节的情形。”对于参与市场竞争的经营者相互诋毁的行为危害不大的，按《反不正当竞争法》规定的诋毁商誉行为来处理即可。只有在捏造并散布虚伪事实的行为，给他人造成重大损失或者有其他严重情节的情况下才可能构成犯罪，这也是由刑罚适用的不得已性原则所决定的。

(three) other causes significant losses to others or other serious circumstances of the case." For the operators to participate in market competition against each other's behavior and little harm, according to "slander goodwill behavior of Anti Unfair Competition Law" provisions to handle. Only in fabricating and spreading false fact behavior, and causes significant losses to others or other serious circumstances may constitute a crime, it is not decided by penalty has principle.

4、《最高人民法院、最高人民检察院关于办理利用信息网络实施诽谤等刑事案件适用法律若干问题的解释》

4, "the Supreme People's court, the Supreme People's Procuratorate on the handling of the use of information network implementation of libel in criminal cases the law applicable to the interpretation of a number of issues"

In September 10, 2013 the implementation

第一条具有下列情形之一的，应当认定为刑法第二百四十六条第一款规定的“捏造事实诽谤他人”：

The first is under any of the following circumstances, shall be determined as specified in the first paragraph of article 246th of the criminal law "fabricating facts to slander others":

（一）捏造损害他人名誉的事实，在信息网络上散布，或者组织、指使人员在信息网络上散布的；

(a) fabricated libelous facts, spread in the network information organization, personnel, or instigate spread on information network;

（二）将信息网络上涉及他人的原始信息内容篡改为损害他人名誉的事实，在信息网络上散布，或者组织、指使人员在信息网络上散布的；

(two) the information on the Internet to the original information content that other tampering with the libelous facts, spread in the network information organization, personnel, or instigate spread on information network;

明知是捏造的损害他人名誉的事实，在信息网络上散布，情节恶劣的，以“捏造事实诽谤他人”论。

Knowing is the fact that the reputation of another trumped up damage, scattered in the information on the network, if the case is serious, "fabricating facts to slander others" theory.

第二条利用信息网络诽谤他人，具有下列情形之一的，应当认定为刑法第二百四十六条第一款规定的“情节严重”：

Second using the information network to slander others, one of the following circumstances, shall be determined as specified in the first paragraph of article 246th of the criminal law "serious":

（一）同一诽谤信息实际被点击、浏览次数达到五千次以上，或者被转发次数达到五百次以上的；

(a) the same defamatory information the click, browse the number more than five thousand, or forwarded number more than five hundred;

（二）造成被害人或者其近亲属精神失常、自残、自杀等严重后果的；

(two) caused by the victim or his close relative insanity, self mutilation, Dutch act and other serious consequences;

（三）二年内曾因诽谤受过行政处罚，又诽谤他人的；

(three) two years have received administrative punishment, but also for libel, slander others;

（四）其他情节严重的情形。▲

(four) other serious circumstances in which. *

（原标题：安利参加治谣研讨会 探讨网络谣言法制建设）

(original title: Amway treatment workshop to explore network rumor rumor in the construction of the legal system)

责任编辑：宝蓝

Editor: Blue