[Direct Report Network Beijing May 9th] (Marketing Supervision Bureau) On May 8, the State Administration of Market Supervision announced the first batch of typical false and illegal advertising cases in 2019, a total of 30 cases. A total of 16 false and illegal advertisements related to medical, pharmaceutical, medical equipment, health care products and foods with therapeutic and health-care effects were found in 30 cases, which is the hardest hit area for false illegal advertisements.

 

I. Beijing Jingke Gantai Hospital issued a false illegal medical advertisement case

 

If the party has not obtained the "Certificate of Medical Advertisement Review", it will publish the "Road to Rehabilitation: 175,412 Patients Rehabilitation" and "General Medical Collaboration Platform of the People's Liberation Army Medical College (Collaboration Unit)" through the self-designed website and outdoor media. The medical advertisement of the actual content violates the provisions of Articles 28 and 46 of the Advertising Law. In December 2018, the Fengtai Branch of the Beijing Municipal Administration for Industry and Commerce made an administrative penalty and ordered it to stop publishing illegal advertisements and imposed a fine of 1 million yuan.

 

Second, Beijing Youlian Wanjia Technology Group Co., Ltd. issued illegal advertising case

 

The parties published advertisements containing the flag of the People’s Liberation Army and the use of the national flag of the People’s Republic of China through the website, in violation of the provisions of Article 9 of the Advertising Law. In October 2018, the Dongcheng Branch of the Beijing Municipal Administration for Industry and Commerce made an administrative penalty and ordered to stop publishing illegal advertisements and imposed a fine of 500,000 yuan.

 

Third, Tianjin Nankai District Changqi Health Food Sales Center (Ma Xiangrong) released illegal advertising case

 

Through the publicity board, the parties released health food advertisements containing “the gospel of the body with various discomforts, free conditioning experience activities: cervical spondylosis, lumbar spondylosis, diabetes, high blood pressure and rheumatism”, etc. The treatment function violates the provisions of Articles 18 and 46 of the Advertising Law. In January 2019, Tianjin Nankai District Market and Quality Supervision Administration issued an administrative penalty, ordered to stop publishing illegal advertisements, and imposed a fine of 150,000 yuan.

 

4. Leshi Tongren (Tianjin) Commercial Operation Management Co., Ltd. issued false illegal advertising case

 

Through the official website and the brochure, the parties released false and illegal advertisements such as “Jade Face, Red Face, Cixi Royal Blood and Yangzheng Treasures” and “Yuyang Zhengyang”, which violated the provisions of Article 28 of the Advertising Law. In February 2019, Tianjin Wuqing District Market and Quality Supervision Administration issued an administrative penalty, ordered to stop publishing illegal advertisements, and imposed a fine of 200,000 yuan.

 

V. Shanxi Yuncheng Radio and TV Station issued an illegal medical advertisement case

 

The parties released a comprehensive census notice containing the Gastrointestinal Diseases Health, the Yuncheng Yidu Gastrointestinal Center, and the Beijing Digestive Disease Hospital to carry out the gastrointestinal health screening. The Yuncheng exclusive use of the American Apache gastrointestinal imaging diagnostic apparatus. Medical advertisements that are not intubated, at a glance, safe and painless, easy to check the contents of the gastrointestinal tract, etc., the advertisement has not obtained the medical advertisement review certificate. The party did not check the advertising content as an advertisement publisher. The party’s conduct violates the provisions of Articles 30, 34 and 46 of the Advertising Law. In October 2018, Yuncheng City Industrial and Commercial Bureau issued an administrative penalty, ordered to stop publishing illegal advertisements, and imposed a fine of 50,000 yuan.

6. Jilin Branch Advertising Co., Ltd. released illegal advertising case

 

The parties released the medical advertisements of Yuemeihui Plastic Surgery Hospital, Yabejia Dental, Aier Ophthalmology and Xiangyutang Chinese Medicine through the building elevator billboard. The above advertisements were not approved and violated the provisions of Article 46 of the Advertising Law. In October 2018, the Jilin Provincial Administration for Industry and Commerce made an administrative penalty, ordered to stop publishing illegal advertisements, and fined 65,300 yuan.

 

7. Shanghai Haiwang Xingchen Pharmacy Co., Ltd. released prescription drug advertising case

 

The client entrusted Tianjin Tongyi Technology Development Co., Ltd. to create a live webcast link, inviting doctors, TV presenters, popular anchors and other guests to introduce the efficacy, usage, efficiency and discussion of “preventing boys, uniforms and temptations” in the live broadcast through live webcasts. "The content of this advertising campaign violates the provisions of Articles 9, 15 and 16 of the Advertising Law. In October 2018, Shanghai Xuhui District Market Supervision Administration issued an administrative penalty, ordered to stop publishing illegal advertisements, and fined the parties and Tianjin Tongyi Technology Development Co., Ltd. with a fine of 700,000 yuan.

 

Eight, Shanghai Forte Hospital issued false illegal advertising case

 

The client has not used any cooperation relationship with Shanghai famous hospitals such as Fudan University Eye and ENT Hospital, Shanghai Red House Obstetrics and Gynecology Hospital, etc., using "Shanghai Fudan University Eye, Ear, Nose and Throat", "Shanghai Red House", etc. The keyword is used as a search condition for advertising promotion activities, which violates the provisions of Article 28 of the Advertising Law. In February 2019, the Shanghai Municipal Market Supervision Administration inspected the corps to impose administrative penalties, ordered to stop publishing illegal advertisements, and imposed a fine of 734,500 yuan.

 

9. Pentair Trading (Shanghai) Co., Ltd. issued an illegal advertising case

 

The parties used the wrong version of the Chinese map to promote their retail outlets in the homepage advertisement of their website, in violation of the provisions of Article 9 of the Advertising Law. In October 2018, the Shanghai Municipal Market Supervision Administration inspected the corps to impose administrative penalties, ordered to stop publishing illegal advertisements, and imposed a fine of 600,000 yuan.

 

X. Shanghai Bohai Industrial Co., Ltd. issued illegal advertising case

 

The parties through the Sina Weibo account release contains "Cang teacher across the ocean, and you are in close contact with each other, only one hundred miles in the big health industry can give you such an opportunity!" and Aoi Kong wearing red scarf and other content graphic ads. The advertisement ignores the public order and good customs, and violates the good social customs. In addition, the parties used the national flag of the People’s Republic of China in their advertisements on their websites to promote business and products. The above acts of the parties violated the provisions of Article 9 of the Advertising Law. In December 2018, the Shanghai Pudong New Area Market Supervision Bureau imposed an administrative penalty and ordered it to stop publishing illegal advertisements and imposed a fine of 1.3 million yuan.

 

XI. Shanghai Xingyu Health Food Co., Ltd. released illegal advertising case

 

The parties released advertisements for eye care solutions (disinfecting products) containing "contents to overcome eye diseases" through the Internet, and issued general foods that have relief and treatment contents for urinary tract infections, kidney stones, cardiovascular diseases, and uterine fibroids. The advertisement violates the provisions of Article 17 of the Advertising Law. In October 2018, the Shanghai Jiading District Market Supervision Bureau imposed an administrative penalty and ordered it to stop publishing illegal advertisements and imposed a fine of 120,000 yuan.

XII. Jiangsu Wuxi Zhisheng IOT Technology Development Co., Ltd. issued illegal advertising case

 

The parties used the name of the national leader to publish advertisements on their online platforms, violating the provisions of Article 9 of the Advertising Law. In March 2019, Wuxi Huishan District Market Supervision Administration imposed an administrative penalty and ordered it to stop publishing illegal advertisements and imposed a fine of 250,000 yuan.

 

13. Jiangsu Enkai Biotechnology Co., Ltd. released illegal advertising case

 

The parties have published food advertisements containing "there are obvious effects on thrombolytic, hypolipidemic, immune-enhancing, integrated gastrointestinal tract, prevention of osteoporosis and cardiovascular and cerebrovascular diseases" through their own websites, in violation of the Advertising Law. The provisions of Article 17. In March 2019, the Taizhou Medical High-tech Industrial Development Zone Market Supervision Bureau of Taizhou City imposed an administrative penalty and ordered it to stop publishing illegal advertisements and imposed a fine of 100,000 yuan.

 

XIV, Zhejiang Shaoxing Shangyu Xingkang Kexian Medical Devices Co., Ltd. released illegal advertising case

 

Through the advertisement board, the parties released foods containing "suppressing cancer cell growth and improving the therapeutic effect of anticancer drugs", "dissolving blood clots, improving blood circulation, inhibiting vasoconstriction factors", "lowering blood sugar, improving fatigue, numbness of hands and feet" and the like. The advertisement violates the provisions of Article 17 of the Advertising Law. In November 2018, the Shangyu District Market Supervision Administration of Shaoxing City imposed an administrative penalty and ordered it to stop publishing illegal advertisements and imposed a fine of 80,000 yuan.

 

Fifteen, Guangzhou Taiyuan Trading Co., Ltd. Zhoushan Branch issued illegal advertising case

 

The parties published advertisements containing the contents of “Treasures We Choose to Make a Steady Profit...17 Years, 20%, 24%...” “Annual Transaction of Nearly 2 Billion Yuan”, which violated the advertisement. Articles 25 and 28 of the Law. In November 2018, the Putuo Branch of the Zhoushan Municipal Market Supervision Administration issued an administrative penalty, ordered to stop publishing illegal advertisements and imposed a fine of 350,000 yuan.

 

16. Inner Mongolia Brain Cube Whole Brain Application Training Center Co., Ltd. Fenghua Branch issued false advertising case

 

Through the posters, publicity pages, and WeChat circle of friends, the parties will publish educations such as “word memory efficiency improvement of 100 times, 30 hours of remembering 3 years of words”, “one eye and ten lines of unforgettable words”, “7 days to remember the entire period of English words”. Training advertising. The advertising content exaggerated the effectiveness of the training, made a promised commitment to the training effect, and contained false content. The behavior of the parties violated the provisions of Articles 4, 24 and 28 of the Advertising Law. In January 2019, the Ningbo Municipal Bureau of Market Supervision issued an administrative penalty and ordered to stop publishing illegal advertisements. And a fine of 600,000 yuan.

 

17. Anhui Maanshan Zhongnan Yujin Real Estate Development Co., Ltd. released false illegal real estate advertising case

 

The parties have deceived and misled consumers by publishing brochures and public accounts that are inconsistent with the facts, in violation of the provisions of Articles 4 and 28 of the Advertising Law. In January 2019, the Maanshan City Administration for Industry and Commerce made an administrative penalty and ordered it to stop publishing illegal advertisements and imposed a fine of 1.15 million yuan.

 

18, Nanjing Leiyu Brothers Real Estate Consultant Co., Ltd. Hefei Branch issued illegal advertising case

 

The party posted an advertisement containing the contents of “Leiyu Real Estate”, “Hefei Lowest Price Pan”, “One Off the End” and the image content of “Female Legs of the Pants to the Knee” through the WeChat circle of friends, violating the advertisement. The provisions of Article 9 of the Law. In December 2018, the Hefei Municipal Administration for Industry and Commerce made an administrative penalty and ordered it to stop publishing illegal advertisements and imposed a fine of 800,000 yuan.

19. Fujian Quanzhou Zhongjin Online Financial Services Co., Ltd. illegally released illegal financial advertisements

 

The website of the party publishes advertisements containing “expected annualized rate of return x%” and “per investment of 10,000 yuan of income x yuan”, which violates the provisions of Article 25 of the Advertising Law. In January 2019, Quanzhou Industrial and Commercial Bureau made an administrative punishment, ordered to stop publishing illegal advertisements, and imposed a fine of 300,000 yuan.

 

20. The illegal advertising case was issued by the Grande Optical Store in Yucheng County, Heze, Shandong Province.

 

The parties issued an "Ophthalmology" advertisement on the primary school award, violating the provisions of Articles 10 and 39 of the Advertising Law. In February 2019, the Yucheng County Market Supervision Bureau issued an administrative penalty, ordered to stop publishing illegal advertisements, imposed a fine of 200,000 yuan, and revoked the business license according to law.

 

Twenty-one, Shandong Tai'an Radio and Television Station released illegal advertising case

 

Through various radio and television channels, the parties released unexamined medical and pharmaceutical advertisements containing contents such as “Removing skin ailments and effectively solving various skin problems”, “blood pressure 125-88, not confused, and lumbar muscle strain is much better”. The above advertisements have not been approved, which violates the provisions of Articles 16 and 46 of the Advertising Law. In December 2018, Tai'an City Administration of Industry and Commerce made an administrative penalty, ordered to stop publishing illegal advertisements, and imposed a fine of 123,000 yuan.

 

Twenty-two, Henan Lingling County Yule Collection Agricultural Technology Development Co., Ltd. issued illegal advertising case

 

Through the propaganda pictorial, the parties published advertisements containing the words “Wanzhuang New Fertilizer, Leadership Care”, and the photos of party and state leaders and corporate representatives. The parties used the name and image of the staff of the state organs to conduct commercial propaganda and advertisements, in violation of the provisions of Article 9 of the Advertising Law. In January 2019, the Fuling County Administration for Industry and Commerce made an administrative penalty and ordered it to stop publishing illegal advertisements and imposed a fine of 200,000 yuan.

 

Twenty-three, Henan Xuchang Aier Eye Hospital Co., Ltd. issued an illegal advertising case

 

Through the WeChat public account, the parties released a dynamic picture of the armed forces of the Chinese People's Liberation Army armed forces. "Laser myopia surgery is recognized by the national military inspection. The State Sports Commission, the Military Commission, and the Education Commission are all co-ordinated. After excimer laser correction of myopia, you can participate. Medical advertisements for various types of examinations and trainings, etc., through the official website, published medical advertisements containing the image of child star image endorsement, "Aier Ophthalmology Group corneal bank, the success rate of surgery is about 90%", etc., in violation of the "Advertising Law" The provisions of Articles 9, 16, 28 and 38. In January 2019, the Weidu Branch of Xuchang City Administration for Industry and Commerce made an administrative penalty, ordered to stop publishing illegal advertisements, and imposed a fine of 100,000 yuan.

 

Twenty-four, Guangdong Shenzhen Yingkean Intelligent Technology Co., Ltd., Fangshu Culture Communication (Shanghai) Co., Ltd. issued illegal advertising case

 

The two parties released illegal video advertisements containing "demolition experts" who did not respect the bomb-removing staff and disregarded the disabled and others, and violated the provisions of Article 9 of the Advertising Law. In February 2019, the Nanshan Market Supervision Administration of the Shenzhen Municipal Market and Quality Supervision and Administration Commission made an administrative penalty, ordered to stop publishing illegal advertisements, and imposed a fine of 200,000 yuan and confiscate the advertising expenses of advertising operators of 230,000 yuan.

 

Twenty-five, Guangdong Dongguan City Steaming Health Technology Co., Ltd. released illegal advertising case

 

The parties have repeatedly released advertisements for products such as eye masks that contain "relieving fatigue, improving vision, removing dark circles, and delaying presbyopia" through the Internet, in violation of the provisions of Articles 17 and 28 of the Advertising Law. In December 2018, the Dongguan Municipal Administration of Industry and Commerce made an administrative penalty, ordered to stop publishing illegal advertisements, and imposed a fine of 780,000 yuan.

Twenty-six, Guangxi Shikai, Guangdong Chaozhou Chaoan District Haozhen Yucai Paper and Plastic Packaging Factory released illegal advertising case

 

Shi Kai entrusted the Chaozhou District Chaozhou District Qiongzhen Yucai Paper and Plastic Packaging Factory to print a milk tea sealing film with a cartoon image of the national leader for its tea shop and franchise store, and the advertising volume is large and widely distributed. Caused a bad social impact and violated the provisions of Article 9 of the Advertising Law. In December 2018 and January 2019, the Industrial and Commercial Bureau of Chao'an District of Chaozhou City and the Industrial and Commercial Bureau of Quality and Quality Supervision of Xingbin District of Laibin City respectively imposed administrative penalties, ordered to stop publishing illegal advertisements, and smashed the town of Chao'an District, Chaozhou City. The color paper and plastic packaging factory was fined 200,000 yuan and the stone was fined 800,000 yuan.

 

27. Sichuan Jichang Wine Industry Co., Ltd. issued illegal advertising case

 

Through the official website and the WeChat public account, the parties published alcoholic advertisements containing the image of the staff of the state organs, false honorary titles, and the contents of “Strong Health, Health and Benefits”, violating Articles 4 and 9 of the Advertising Law. The provisions of Articles 23 and 28. In January 2019, the Mianzhu City Administration for Industry and Commerce and Quality Supervision issued an administrative penalty, ordered to stop publishing illegal advertisements and imposed a fine of 350,000 yuan.

 

Twenty-eight, Weihai Lily Biotechnology Co., Ltd. released illegal advertising case

 

The parties published an uncensored health food advertisement containing the contents of disease prevention and treatment through the WeChat public account, which violated the provisions of Articles 18 and 46 of the Advertising Law. In March 2019, the Xichang Municipal Market Supervision Administration imposed an administrative penalty and ordered it to stop publishing illegal advertisements and imposed a fine of 220,000 yuan.