[Direct Report Network Beijing November 13th] (Legal Daily)"Dirty tea", "heart cakes", "no cookies"... From private desserts to morning tea snacks, from night snacks to dietary supplements, I don't know from which day on, all kinds of delicacies appearing on social networks suddenly became popular. Some of them have been given the title of "healthy food" by the merchants. Some of them have quickly swept through various social platforms since they were posted on the internet, especially after being forwarded by the stars, and become explosive overnight. Are these "net red foods" popular from the Internet really reliable?

Popular among consumers

During this period, friends began to buy a net red heart cake and bought it in boxes. According to the information given by friends, the reporter searched the e-commerce platform and found that the shop sells more than 26,000 online red-flowing heart cakes per month. The netizens'message is also a praise and praise. "The milk fragrance of instant entrance is absolutely the standard match of fairies." "It's so delicious that people can't stop it at all."

How hot is net red food? The line is so amazing. This summer, the most popular net red drink is undoubtedly "dirty tea". Some netizens reported that at the end of August, a newly opened online black tea shop in Wuhan was lined up for tens of meters every day. Fans lined up for more than an hour in front of the sun in order to have a cup of red "dirty tea".

"Dirty tea" is black sugar pearl milk tea. Black sugar juice hangs on the wall in the cup to form tiger pattern effect. It is popular in tremble and small red books for a time. It is nicknamed "dirty tea" by many young people. In this way, the net red single product, which is won by novelty and unique shape, has also been "exploding money" frequently. Known as "coconut ash ice cream" which can detoxify and nourish the face, the shape of "towel roll" cake after folding completely like a towel, and the "fresh and visible" transparent bag of packed milk... Reporters found that these explosive online red products, basically all over the major cities, and popular with young people, and even become a ticket point for foreign tourists, not far away, queue for several hours, and then "pull grass" sun circle, sit in the comments and praise.

At the same time, many overseas "net red food" also crossed the ocean to China. For example, nutrition and health care products, among which there are many domestic species which prohibit individuals from carrying into the country. Not long ago, Ms. Chen, who returned from Germany to visit her relatives, was detained by airport customs officers and carried with her the "net red nutrient" Chiyazi, which is popular in Europe.

Frequent food safety problems

"Net Red Food" makes some gourmet enthusiasts flock to it. At the same time, food safety problems have been exposed repeatedly. In August 2017, Guangdong public security authorities investigated and punished a net red beverage named "Kawa Chao Drink" because it contained the ingredients of drugs controlled by the state. Coincidentally, the popular Shanghai Danghong restaurant brand "one cage small fortunate", also disappeared from major restaurant platforms due to food safety problems; hot-selling "three squirrels" a pistachio product was detected in the national sampling inspection of mold exceeded the national standard by 1.8 times.

It is worth noting that many commodities are not consistent with the propaganda of businessmen, and some of them may even damage health. For example, "dirty tea" has high sugar content, which is harmful to health; "coconut grey ice cream" is due to the addition of vegetable charcoal black edible pigments, which has nothing to do with detoxification and beauty; transparent packaged milk is just normal temperature milk with a waistcoat, which can not avoid light but easily make milk lose flavor.

"Net red food" brings dividends as well as high risk signals. Zhong Kai, deputy director of Kexin Food and Nutrition Information Exchange Center, said that with the help of capital, Net Red Food could expand its scale faster than expected, and at the same time magnify the problem. For example, the bacterial contamination of "one cage of small fortune" and the excessive mold of "three squirrels" may not be detected in small-scale operation. Once "red", the bottleneck of production capacity may cause enterprises to relax the level of food safety management and cause the whole supply chain out of control.