【直报网1月31日讯】（新华网）不知从什么时候起，很多人发现自己的微信朋友圈悄悄“变了味”：曾经熟悉的朋友突然换了面孔，变身代购狂，疯狂刷屏，发各种面膜、高仿包包广告……

CNDSN January 31st news [] (xinhuanet.com) do not know from what time, many people find WeChat friends own quietly "change the taste": once familiar friends suddenly changed face, turned purchasing crazy, crazy Shuabing, various mask, high imitation bag advertising......

惊诧，反感。有人直接拉黑，也有人碍于交情，不好意思屏蔽。

Surprise, disgust. Some people directly pull the black, also some people because of the friendship, feel shy shielding.

专家提醒，朋友圈作为一个交流友情的社交平台，不应任其成为一个“杀熟”的商业工具，更要警惕利用这一渠道进行传销的行为。

The expert reminds, circle of friends as an exchange friendship social platform, they should not be allowed to become a "affinity" business tool, more alert to behavior using that channel marketing.

三种面孔，都为一个“卖”字

Three faces, is a "sell"

记者采访发现，朋友圈卖货的卖家，有三种类型。

An interview with reporters, circle of friends the seller, there are three types of.

一种是只是兼职，赚点小钱的卖家。

One is the only part-time, earn a little money to the seller.

正在日本留学的季小姐就是用做代购的方式赚外快。“市场流通的日本化妆品鱼龙混杂，有的无法保真，价格较高，许多人选择从日本代购，通过支付宝付款。”季小姐做代购一年多，通过朋友介绍来的顾客占30％左右。因为并非专业代购，没有固定的进货发货程序，她在朋友圈发布一些化妆品信息，了解顾客需求。“下课后到日本的商场和药妆店采购，因邮费较贵，除了特殊的个人直邮外，基本是几人拼邮费。”

Is Japan studies abroad Miss Ji is used as the way to make some extra money to buy on sb's behalf. "The Japanese cosmetics market circulation of dragons and fishes jumbled together, some can't fi, higher prices, many people choose to purchase from Japan, through Alipay payment." Miss Ji do purchasing more than a year, through a friend introduced to customers accounted for 30%. Because not professional purchasing, no fixed purchase delivery program, she released some cosmetics information in the circle of friends, understanding of customer needs. "After class to Japan Shopping Mall and drug store for purchase, postage is more expensive, in addition to special personal mail, basic is a few people put together the postage."

一种是专业的营销帐号，这些卖家能通过营销手段获取大量关注度。

Is a professional marketing account, the seller can obtain a great deal of attention by means of marketing.

还有一种卖货的模式则明显涉嫌传销。

There is also a sell mode is obviously suspected pyramid.

大学毕业后，郑小姐在朋友圈卖面膜，这是最火爆的产品种类之一。她透露说：“面膜的代理商有三种，最高的是总代理，之后是一级代理商，二级代理商和网络经销商。只要掌握好技巧，月入万元不是问题。代理商的规格越高，进价越低。”

After graduation from the University, Miss Zheng sell mask in the circle of friends, it is one of the most popular kinds of products. She said: "the mask of the agents have three, the highest is the general agent, then an agent, two agents and distributor network. As long as the master skills, earning million yuan is not a problem. Agents of the higher specification, price is low."

值得注意的是，郑小姐所经营的模式，正是被外界诟病的“传销模式”，据了解，这种模式下，高级别的代理通过工厂拿到廉价产品，再层层卖给下线。发展下线赚取差价，产品质量不要紧，只是击鼓传花的道具。

It is worth noting, Miss Zheng operating mode, it is has been criticised the "marketing model", it is understood, in this mode, the high level of the agent get cheap products through the factory, and then sold to the offline layers. The development of referrals earn price difference, product quality does not matter, just a flower drum props.

从“尴尬”到“拉黑”，距离有多远

From the "embarrassing" to "pull the black", the distance

今年刚大学毕业的李小雨说，她与奢侈品高仿工厂合作，在朋友圈里卖货。一个路易威登的正品旅行袋，高仿的只卖700至800元，满足了一些女性的需求。

This year just graduated from the University of Li Xiaoyu said, she collaborated with luxury high imitation plant, sellers in the circle of friends. Genuine travel bag a Louis Weedon, high imitation only sell 700 to 800 yuan, to meet the demand of some women.

但李小雨说，她也注意到，频繁地刷屏令朋友们不满。

But Li Xiaoyu said, she also noticed, frequently Shuabing make friends discontent.

对于朋友圈卖货，您怎么看？从记者采访了解的情况看，基本有三种态度。

For the circle of friends to sell, what do you think? An interview with reporters from the understanding of the situation, there are three basic attitude.

一种是无所谓的态度。“反正我不买。”

One is the indifferent attitude. "I do not buy."

一种是“还好吧，懒得在网上看，手机看看商品也不错。”

One is "Okay, too lazy to read on the Internet, mobile phone have a look of goods is also good."

一些市民对朋友圈卖货表示“方便购物，能接受”。“只要价格合理，东西是正品，就会在朋友圈里买，但是只限于很熟悉的朋友。”沈阳市民陈西说。

Some members of the public to sell on the circle of friends said "convenient shopping, can accept". "As long as the price is reasonable, what is genuine, it will in the circle of friends to buy, but only very familiar friends." Shenyang citizen Chen Xi says.

还有一种态度则很坚决。“朋友圈被广告刷屏，反感！我必须拉黑。”

There is a kind of attitude is very resolute. "Circle of friends is advertising scraper, disgust! I must pull the black."

成都市民熊莲举例说，她认识的一个人，遇到每个可以说话的都加为微信好友，然后“满屏都是她的假包，简直就是视觉污染。熟人间最好不要赤裸裸地推销，我是发现一个，拉黑一个。”

For example, Chengdu citizens bear Lian said, a man she knew, each encounter can speak are added for WeChat friends, then "full screen is her fake bag, it is visual pollution. The acquaintances had better not naked sell, I found a, pull the black one."

正在念大学三年级的源源说，卖货的以在校大学生为主，一般都是当成兼职来做。有一些久未联系的老同学突然联系的话，多半是为了宣传自己的产品。“本来想拒绝的，但是碍于面子不好拒绝只好帮着转发一个。屏蔽掉又会被对方发现，自己倒觉得不好意思。但刷屏太厉害我必须屏蔽了。拉黑后，世界安静了很多！”

The university is read the third grade source said, would sell to college students, generally as a part-time to do. There are some long linked to the old classmate suddenly contact, mostly in order to promote their products. "I was going to refuse, but due to face not refuse to help forward a. Shield will be found himself feel feel shy. But too bad I have to shield the scraper. Pull the black, the world a lot of quiet!"

社交平台“卖货”能走多久

Social networking platform "sellers" can go long

一个很大的问题是：朋友圈中的买卖，远非面子和心理那么简单。

A big question is: circle of friends of the sale, is far from the face and psychological so simple.

专家提醒说，朋友圈卖货和开微店不同，付款方式由双方商定，消费者之间的交易纯属个人交易，没有第三方参与担保和监督，买到假货或者上当，一旦遭遇熟人“坑友”，往往只能无奈吃个“哑巴亏”。

The expert reminds say, friends would sell and open different micro shop, the mode of payment agreed by both parties, the consumer transactions between purely personal transactions, without the participation of the third party guarantee and supervision, to buy fake goods or duped, once encounter acquaintance "Friends of the pit", often can only be helpless to eat "yabakui".

天津社科院社会学研究所所长张宝义说，微信朋友圈属于社交平台，商业行为介入后，会遭到部分人的抵制。建议经商人士把朋友圈分组，单独添加客户群，与亲朋好友的分组相区别。

Tianjin Academy of Social Science Research Institute, said Zhang Baoyi, WeChat friends belongs to a social platform, commercial behavior after intervention, would have been part of the boycott. People in business circle of friends recommended to separate packet, add customer group, grouping and the relatives and friends of the phase difference.

天津允公律师事务所合伙人易天祥表示，朋友圈卖货要看货物性质和销售方式。“涉嫌侵犯知识产权的，卖假货，触犯法律。需要特许经营的如烟草，也不允许私自销售。对于扰乱经济秩序的传销，更是法律禁止、从严打击的犯罪行为。”

Tianjin allow law firm partner Yi Tianxiang said, circle of friends to see the nature of the goods and sell the sales mode. "The alleged infringement of intellectual property rights, the sale of counterfeits, breaking the law. Need to franchise, such as tobacco, also does not allow unauthorized sales. To disturb the economic order of MLM, more is a criminal act, the law prohibits strictly crack down."

张宝义认为，要警惕社交和电商融合的模式中，出现为传销开绿灯的情况。传销杀熟，利用移动互联网的传销行为更具隐蔽性。监管部门拿到群众举报的线索，也需要掌握相应的证据，如往来帐户信息、货物流转、资金往来的记录。

Zhang Baoyi thinks, to guard against the social and business integration model, appear to give the green light to pyramid selling case. MLM affinity, the use of mobile internet pyramid selling more concealed. Regulators get masses report clues, they also need to master the relevant evidence, such as the account information, circulation of goods, capital transactions records.

业内人士表示，熟人信用取代不了商业信用，持续市场还要靠商品和服务本身的质量和口碑。

The personage inside course of study expresses, acquaintances credit can't replace the commercial credit, continued market depends on goods and services itself quality and reputation.

Circle of friends would sell perhaps popular temporarily, but in the long run, with the trading platform to improve, such transactions will gradually weaken. *

标题：朋友圈卖货 专家提醒防“杀熟”警惕传销）

Title: circle of friends would sell experts remind prevent swindling "marketing alert)

责任编辑：婉婉

Editor: Che Wan Wan