【直报网4月14日讯】（锡林郭勒日报 格根图雅）最近常听到陪孩子住城镇的牧民中同乡、同学、同室、同宗、同事，这些熟人给他们带来各种“百万富翁”的机会的“好事”。他们以“代售”各类保健品、化妆品、药品的名义，以组织培训、港澳旅游等诱惑下一个接一个发展下线的例子屡见不鲜。真所谓“野火烧不尽，春风吹又生”，各地传销活动屡禁不止，随着政府职能部门打击传销的力度不断加大，当今传销活动在城市的活动空间不断被压缩，但有逐渐向牧区蔓延的倾向，亟须引起高度重视。

[report] (Daily News Network April 14th in Xilingol Gergen Tuya) recently often heard to accompany the child to live in town and fellow classmates, roommates, clan, colleagues, these people bring a variety of "millionaire" give them the opportunity to "". They name of "selling" all kinds of health care products, cosmetics, medicines, It is often seen. to organize training, Hong Kong and Macao Tourism under the temptation of a development off the assembly line example. The so-called "not wild fire, in spring", the pyramid selling activities repeated throughout, with the functions of the government departments to combat pyramid schemes has intensified, the pyramid selling activities continue to be compressed in the city space, but there is a tendency to gradually spread to the pastoral areas, the urgent need to pay more attention to.

一、传销活动向牧区地区蔓延的原因

The reason, the pyramid selling activities to spread of pastoral area

（一）牧民的自身素质和社会环境的局限性。一方面，城乡贫富悬殊现状更易使牧区居民渴望增加收入，传销者精心编造的“洗脑”故事与牧区居民一夜暴富的心理不谋而合。另一方面，牧区居民的文化素质相对较低，日常交往圈子较窄，更容易被传销者利用“熟人”关系骗入传销的陷阱。

(a) the limitation of herdsmen's own quality and the social environment. On the one hand, urban and rural disparity between the rich and the poor situation make it easier to increase the income of residents in pastoral area, pyramid schemes carefully constructed "brainwashing" story and pastoral areas residents psychological flourishes agree without prior without previous consultation. On the other hand, in the cultural quality of the residents is relatively low, a narrow circle of daily communication, more likely to be pyramid schemes using the "acquaintance" relationship into MLM trap.

（二）传销组织行骗手段和方式的隐蔽性。当前，传销手段不断翻新，以“专卖”、“代理”、“共销”、“重复消费”、“框架营销”、“网络倍增”、“网络营销”“会员卡”、“加盟连锁”、“滚动促销”、“体验行销”等形式“挂羊头卖狗肉”。偏远地区牧民由于文化素质的低下，极易上当受骗。

(two) the MLM organizations fraud means and methods of concealment. At present, marketing means constant renovation, "monopoly", "agent", "total sales", "repeated consumption", "frame," network marketing "multiplier", "network marketing" "membership card", "chain", "rolling promotion", "experience marketing" and other forms of "hang sheep head selling dog meat". Herdsmen in remote areas because of the cultural quality is low, easy to be deceived.

（三）传销活动成本和风险的规避性。为加强“被洗脑”群众对分销组织的“归属感”，传销组织会满足传销成员生活起居等基本需求。由于牧区的消费水平相对于城市较低，发展传销下线可以相对减少更多的经济负担。另外，牧区地区由于面积广阔，执法人员日常监管更难到位，执法监管力度相对较弱，传销活动更难发现。

(three) to avoid the cost and risk of the pyramid selling activities. In order to strengthen the "brainwashed" people on the distribution of the "sense of belonging", MLM organizations will meet the basic needs of life of MLM members. Due to the pastoral areas of consumption level relative to the city is relatively low, the development of referrals MLM can decrease relatively more economic burden. In addition, pastoral areas due to the vast area, the daily supervision of law enforcement officers and more difficult to put in place, law enforcement supervision is relatively weak, the pyramid selling activities is more difficult to find.

二、对策建议

Two, countermeasures and suggestions

（一）增强执法人员自身执法素养。加强对《禁止传销条例》等相关的法律法规学习，通过培训班、座谈会、现场会、案例分析会、理论研讨会等多种形式，学习新知识，掌握新情况，研究新问题，采取新举措，不断提高执法人员的执法能力和水平。

(a) to enhance literacy law enforcement personnel. To strengthen "the prohibition of marketing regulations" and other laws and regulations related to learning, through training courses, seminars, on-site meetings, case analysis, theory of seminars and other forms, learning new knowledge, master new situation, new problems, new initiatives, and continuously improve the ability and level of law enforcement personnel, law enforcement.

（二）提高广大牧民群众思想认识。在牧区人口相对集中的公共场所，集中开展宣传教育活动，采取张贴海报、悬挂横幅、发放宣传册子、出动宣传车、举办打击传销知识讲座、案例分析会、参与人员现身说法等贴近社会、贴近群众的方法形式，揭露传销活动的的表现形式、本质和危害，教育引导牧民群众远离传销、积极举报传销违法行为。

(two) to improve the understanding of the nomadic people. In public places in the population is relatively concentrated, carried out publicity and education activities, the posters, banners, distributing promotional brochure, promotional vehicles deployed to combat pyramid schemes, holding lectures, case analysis, participants who, close to the community, close to the method of form, form, nature and harm of exposing MLM activities the education and guidance of herdsmen, away from the pyramid, and actively report illegal pyramid scheme.

（三）严格把好企业日常监管关。要加强“空壳”、“皮包”公司登记准入审查关和日常实地监督检查关；同时联合人社等部门加大对招工广告、招聘信息的检查力度，严格查实辖区招工单位的真实性和合法性，谨防牧民因虚假招工信息广告被骗入传销的陷阱。

(three) strict business daily supervision. To strengthen the "shell", "shell" companies registry access to review the daily supervision and inspection and field; at the same time combined with human agency and other departments to increase the job advertisements, recruitment information and inspection efforts, authenticity and legality strictly verified the recruitment unit of area, because of the false advertising and recruitment information deceived into MLM trap.

（四）加强部门联动提升打击合力。一是在党委政府的领导下，联合基层派出所，以及社区、居（村）委会，加强对牧区出租屋、工厂的管理，通过与业主、经营者签订责任书等形式，明确其应有责任，形成齐抓共管、综合治理的良好氛围。二是建立健全多部门联动机制。工商、公安等行政管理执法部门和通信、教育、金融、监察等部门应加强协作配合，充分发挥各自职能优势，加强案件线索移送、执法信息共享、“两法”衔接等工作，通过部门合作提升防范、打击传销的力度，有效遏制传销活动向牧区地区蔓延。▲

(four) to strengthen the sector linkage to enhance combat forces. One is in the party under the leadership of the government, the joint police station, and community (Village), in commission, strengthen the pastoral areas of rental housing, the management of the factory, the owners and operators signed letters of responsibility, clear the responsibility of the form, form a good atmosphere, make concerted efforts, comprehensive treatment. The two is to establish a multi sectoral linkage mechanism. Industry and commerce, public security and other administrative law enforcement departments and communication, education, finance, supervision departments should strengthen coordination and cooperation, give full play to their functions, strengthen the case clues, law enforcement information sharing, "two laws" cohesion, enhance prevention, efforts to combat pyramid schemes by departments, effectively curb the spread of the pyramid selling activities to the pastoral area. "

（原标题：传销向牧区蔓延须引起重视）

(original title: marketing to promote the spread of attention should be paid to)

责任编辑：小申

Editor: small Shen