【直报网6月19日讯】（记者 申杰）2014年12月26日，中纪委网站通报：国家工商行政管理总局副局长、党组成员孙鸿志涉嫌严重违纪违法，目前正接受组织调查。直到2015年6月15日，孙鸿志因受贿通奸被开党籍，经查，孙鸿志违反组织纪律，隐瞒不报个人有关事项；严重违反廉洁自律规定，长期占用公车，收受礼金，公款吃喝、住宿、旅游、报销个人费用；利用职务上的便利在干部选拔任用、企业经营等方面为他人谋取利益，索取、收受巨额贿赂；严重违反社会主义道德，与他人通奸；妨害社会管理秩序。其中，受贿问题涉嫌犯罪。那么，曾任国家工商行政管理总局党组成员、副局长。协助局长分管反垄断与反不正当竞争执法局、直销监管局、个体私营经济监督管理司的孙鸿志，有没有将受贿之手伸向直销业呢？

CNDSN on June 19 news (reporter Shen Jie) 26 December 2014, informed the Commission website: Deputy Director of the State Administration for Industry and commerce, Party member Hong Zhi sun alleged serious violation of illegal, is currently undergoing investigation. Until June 15, 2015, Hong Zhi sun for bribery adultery is open party, after investigation, Hong Zhi sun and violation of discipline, concealed and unreported personal matters; serious violations of the provisions of honesty and self-discipline, long-term occupation of the bus, accepting gifts, wining and dining, accommodation, tourism, reimbursement of personal expenses. The advantage of his position in the cadre selection and appointment, business etc. for others to reap the benefits obtained from accepting huge bribes; a serious violation of social morality, and others, adultery; obstruction of the management of social order. Among them, the crime of bribery. Then, the former State Administration for Industry and commerce, Party members, deputy director. To assist the Secretary in charge of anti monopoly and Anti Unfair Competition Law Enforcement Bureau, direct supervision bureau, the individual private economic supervision and management of the Sun Hongzhi, there is no hand in hand to the direct selling industry?

光明之下暗流涌动，直销企业行贿中国官员数见不鲜

Under the light of simmering, direct selling companies bribing Chinese officials in pairs

2014年底，雅芳贿赂案在全球持续蔓延，特别是在中国，雅芳向中国官员行贿9600笔，行贿总额165万美元，涉及中国高级官员数十名，然而，令人遗憾的是，跨国公司在中国的行贿行为，往往只有美国进行查处和巨额惩罚。而中国方面，不仅往往对行贿方没有任何动作，就连受贿者，也鲜见有受到公开曝光或查处者。而雅芳此举为中国直销事业发展起了一个“好头”，随后中国变悄悄的爆发了一场外资直销企业率先带头行贿中国官员，所谓就是“入乡随俗”。加上直销立法之初，中国直销门槛过高，审批时间较长，因此很多有钱的企业纷纷通过各种渠道与形式对中国高级官员行贿，对于行贿，很多外资企业早已研究出了一套适应本土市场的策略，并运用得如鱼得水。如联系国外高校让受贿方子女出国留学，以高薪待遇让受贿方的子女或亲属在外资企业任高管，以出国培训的名义回报相关人士，请主管部门的官员出国考察、休假，赞助公关对象组织的论坛和研究活动等等。

By the end of 2014, Avon bribery case continued to spread in the world, especially in China, Avon to Chinese officials bribery 9600 pen, bribery amounted to $165 million, involving dozens of senior Chinese officials, however, is regrettable, multinational companies in China's bribery, often only the United States investigation and huge penalties. While the Chinese side, not only to the bribery party is often not any action, even taking bribes, and there are few publicly exposed or investigated. And Avon's move for the development of direct selling business in China play a "good start", then China quietly broke out a foreign direct selling enterprises took the lead in bribed Chinese officials, the so-called "when in Rome, do as the Romans do". Plus direct selling legislation at the beginning, China direct sales threshold is too high, the processing time is longer, so a lot of cash rich companies have through various channels and forms of China 's senior officials to bribery, for bribery, many foreign companies have already study the an adaptation strategy for the local market, and use it like a duck to water. Such as contact foreign universities let bribery side children studying abroad, to paying benefits to bribery of children or relatives in an enterprise with foreign capital for any of the executives, to training abroad, the nominal return relevant personage, please officials of the Department in charge of overseas trips, vacations, sponsorship of PR object organization forum and research activities and so on.

而类似商业行贿的做法并非雅芳一家，没完没了的行贿在很多外资企业当中都存在，甚至内资直销企业行贿中国官员更具有先天的优势，但是“见怪不怪”改变不了错误的本质，也不应该成为一犯再犯的理由。但外资直销企业在华行贿已逐渐演变成一种行业的“潜规则”，也是一种普遍现象，中国依旧是一个人脉的社会，不靠关系是很能办成事的。但这种说法在今天显然已经很难服众。尽管中国的商业大环境还需进一步规范，但外资企业在商业行贿方面，却早已变被动为主动，他们将触角伸向了更高级别的官员，将行贿的方式越来越隐蔽化，而实际上对于恶化中国的商业环境却起着极大的负面作用。

And similar commercial bribery practices the Avon is not a, endless bribery in many foreign-funded enterprises exist, even domestic direct selling companies bribery Chinese officials has inherent advantages, but "not surprising" change the nature not wrong, should not be a repeated offender reason. But foreign direct selling enterprises in China bribery has gradually evolved into an industry "unspoken rules", is a common phenomenon, China is still a person arteries and veins of the society, does not rely on relationship is very can do succeed of. But this argument is clearly difficult to convince the public today. Despite China's business environment still need further standardized, but foreign companies in the commercial bribery, but had to change from passive to active, they will tentacles extending toward a higher level of officials and bribery will more and more subtle, but in fact the deterioration of the business environment in China has played a great negative effect.

Hidden rules of the game, Sun Hongzhi bribery is likely to reach the direct selling industry

2008年，商务部“郭京毅窝案”爆发，原商务部外资司副司长邓湛落马，但曾力主建立“有中国特色的直销体系”，一手向雅芳等外资公司发放了“直销牌照”，被理所当然认定为雅芳行贿对象的邓湛，同时当年媒体猜测雅芳是向邓湛行贿的。但是，据2010年邓湛的判决书，涉及邓湛受贿罪行有三项：一是接受北京思峰律师事务所律师张玉栋贿赂179.5万元，二是接受飞利浦公司副总裁季铁安的贿赂40万，三是接受新澳公司的贿赂。其中，并没有涉及雅芳的行贿。

In 2008, the Ministry of Commerce "Jingyi nest case broke out, Deng Zhan, deputy director of the division of raw Foreign Ministry of Commerce sacked, but has strongly advocated the establishment of" direct marketing system with Chinese characteristics ", hand Xiang Yafang and other foreign companies issued" direct selling license, rightly been identified as Avon bribery object of Deng Zhan, and then media have speculated that Avon is a bribe to Deng Zhan. However, according to the judgment of the 2010 Deng Zhan, involving Deng Zhan bribery crime has three: one is accepted Beijing think peak Lawyer Zhang Yudong bribery 1.795 million yuan, the second is to accept the bribery of Philips company vice president Ji Tiean 40 million, three is to accept bribes from the Australian company. Among them, did not involve bribery of AVON.

而曾任国家工商行政管理总局党组成员、副局长。协助局长分管反垄断与反不正当竞争执法局、直销监管局、个体私营经济监督管理司的孙鸿志也很难经得住考验，尽管有前车之鉴，但未必不会重蹈覆辙。而随着反腐浪潮一浪接一浪进行，但不管是“老虎”还是“苍蝇”，引人注目的这些落马者大多还是“传统”的贪官形象，以单人受贿为主，巨额，收的也多数是现金。但部分直销企业行贿案完全与此是两个类型，例如雅芳行贿案来说，为了规避中美两国的法规，行贿方式多是以小额礼品方式进行，而且是向多人行贿。虽然单笔额度多在200美元以下，但数量极多，能达到9600笔。这种行贿方式其效果或许不如通常给单个领导的巨额款项来得直接，但基于其“礼轻”、“人多不责众”带来的安全性，也依然很受欢迎。这种类型的腐败事件，很可能非常广泛，但却成了事实上的盲区。同时随着扩大内需和经济的不断增长，越来越多直销企业试图在中国这片广阔的市场上占有一席之地。于是，一些谙熟中国本土文化的直销企业就开始寻找旁门左道，依靠贿赂地方政府官员作为后台进行非法牟利。这也是为何外资直销企业行贿中国官员没有被中国政府查出，而是被国外机构查出的原因之一。

The former State Administration for Industry and commerce, Party members, deputy director. Assist the director in charge of antitrust and Anti Unfair Competition Law Enforcement Bureau, bureau of the direct supervision, economy of individual privately owned to the Department for supervision and administration of Hong Zhi sun is also very difficult to withstand test, although there is a lesson, but not necessarily will not make the same mistake again. And with the wave of anti-corruption wave after wave of, but whether it is "tiger" or "fly", striking the sacked are "traditional" corrupt image, to single bribery, huge, received are mostly in cash. But part of the direct sales business bribery case completely and this is two types, such as Avon bribery case, in order to circumvent the laws and regulations of China and the United States, bribery is in a small way of gifts, but also to bribe people. Although the amount at below $200, but the number can reach 9600, pen. The payment of bribes to the effect might as well as usually give a single leading large amounts of money come directly, but based on the "ceremony of light", "multiplayer is not responsible for the public to bring security, it is still very popular. This type of corruption, it is likely to be very broad, but it has become a matter of fact blind. At the same time with the expansion of domestic demand and economic growth, more and more direct sales companies attempt to occupy a place in China's vast market. So some familiar with the native culture of China direct selling companies began looking for heresy, rely on the bribery of local government officials as a background illegal profit. That's why foreign direct selling companies have not been identified by the Chinese government, but one of the reasons why they have been identified by foreign institutions.

Corruption is fierce in the tiger, how to eliminate the direct selling industry potential bribery behavior?

从孙鸿志受贿案不难看出，中央政府以及地方政府不光是开放这个市场的问题，还要进一步规范这个市场，加强各个销售环节监管、审计、监控以及个人所得税清缴。不能把直销企业变成一种变相融资：过于倚重资金盘运作，不管实际商品销售多少、有无实际需求应用价值等等。客观公正地说，官员行贿的确数见不鲜，也是一些直销行业的通病，肯定不是某家直销企业独有的现象。只不过，中央政府没有执法详查、细查而已。如果用心去查一查，一定会发现这个行业问题成堆，只是执法管控不到位而已。要使中国直销企业发展壮大，走向世界，就要从严执法，努力坚守企业文化道德良知，反对暴利、欺诈，尤其不要玩虚假金融资本游戏。事发之后，据中央纪委监察部网站消息，驻工商总局纪检组组长何昕近日强调，以孙鸿志案为戒，坚守纪检监察干部的责任担当，本着惩前毖后、治病救人的精神，抓早抓小，减存量、遏增量，保护好我们的干部，维护好党的形象。

From Hong Zhi sun bribery case is not difficult to see, central government and local government is not only the market and opening up to the outside world, should also be further standardized the market, strengthen the supervision of all sales link, auditing, monitoring and personal income tax settlement. Unable to direct selling enterprises become a disguised form of financing: too heavily on funds disc operation, regardless of how many sales of the actual commodity, the value in practical applications and so on. Objectively, the bribery of officials see not fresh, but also some of the direct selling industry problem, certainly not a direct selling enterprises unique phenomenon. However, the central government has no law enforcement investigation, investigation. If you go to check, will find piles of this industry, only law enforcement management is not in place. To make China's direct sales enterprise development and growth, to the world, we must strictly law enforcement, and strive to adhere to corporate culture and moral conscience, and oppose profiteering, fraud, in particular, do not play false financial capital game. After the incident, according to news website of the Ministry of the Central Commission for Discipline Inspection and supervision, Administration for Industry and Commerce in the discipline inspection team leader He Xin recently stressed that in the case of sun Hongzhi, as a warning, stick to the responsibility of the discipline inspection and supervision of cadres play, in the spirit of learning from past mistakes to avoid future ones and curing the sickness to save the patient, catch caught early, reducing inventory, curb incremental, protect our cadres, maintain the party's image.

最后，孙鸿志受贿案是对中国官员行为亟待规范以及完善的直销市场秩序最有力地鞭笞和催促。如何给将来越来越多的直销企业创造公平的发展环境，是有关部门应该考虑和解决的，而和谐商业环境的建设，离不开相关部门的严于律己。只有从根本上铲除行贿的土壤和公关的潜规则，才能杜绝下一个“孙鸿志”的出现。当然，对所有希冀在中国长久生存的直销企业而言，只有尊重中国的法律，不存在任何侥幸心理，切实做到合法规范经营，才有可能实现基业常青的梦想。这是企业生存和壮大的必要且充分条件。任何企图走捷径的办法，终究落得今天孙鸿志的下场。规范经营只有不再是一个口号，而是一个值得人人重视的铁律，和谐商业环境才 有可能被营造出来。严格监管和规范经营一个都不能少，遵守者被保护，违反者 被惩戒，唯如此，中国的商业环境才可能得到涤清，才能公平竞争，直销事业才可能走得更远。▲

Finally, Hong Zhi sun bribery case is of Chinese officials' behavior should be standardized and improve the direct market order the most powerful lash and urged. How to the future more and more direct selling enterprises create fair environment for the development, relevant departments should be considered and solved, and the construction of a harmonious business environment, is inseparable from the relevant departments of self-discipline. Only to eradicate the hidden rules of the soil and public relations, in order to put an end to the next "Sun Hongzhi". , of course, for all hope in China long-term survival of direct selling enterprises, only respect the laws of the people's Republic of China, there is no luck, cogent accomplish management legal norms, it is possible to achieve the dream of evergreen. This is a necessary and sufficient condition for the survival and expansion of the enterprise. Any attempt to take a shortcut to the end, eventually Sun Hongzhi today. To standardize the operation only is no longer a slogan, but a worthy of attention everyone the iron, a harmonious business environment may were created. Strictly supervise and regulate the business not one less, compliance is protected, in violation of punishment. Only in this way, the business environment in China can get Di Qing, to fair competition, direct cause may go further. 3

责任编辑：小申

Editor: small Shen