【直报网6月15日讯】（观察员 一休）2014年嘉康利在华销售业绩30亿元，整体业绩比2013年下降14.2%。作为早期进入中国直销市场的外资企业，嘉康利就备受舆论的压力，特别是2014年继如新涉传销之后，嘉康利尾随其后陷入传销风波，虽然下半年稳住了企业发展节奏并增强企业品牌影响力，但嘉康利似乎依旧“元气”大伤。这主要是因为嘉康利在中国市场频频出现的问题造成，同时中国消费者也并不会因为嘉康利为挽回口碑大做慈善而会抛弃前嫌。那么到底是什么导致嘉康利失信于中国消费者呢？

CNDSN June 15 news (observer Yixiu) 2014 Shaklee in China sales of 30 billion yuan, overall performance than 2013 fell 14.2 per cent. As early access to the foreign-funded enterprises of China's direct selling market, Shaklee has received a lot of public opinion pressure, especially in 2014 following after the new involved in MLM, Shaklee followed later in MLM storm, although the second half of the year to stabilize the pace of enterprise development and enhance corporate brand influence, but Shaklee still seems to "vitality" injury. This is mainly because of Shaklee frequently appear in the Chinese market, also Chinese consumers also does not because the Shaklee is to restore the reputation to do charity and will abandon the hatchet. So what causes Shaklee promises to the Chinese consumers?

涉嫌产品造假，嘉康利美国制造已失诚信

Products suspected of fraud, Shaklee U.S. manufacturing has lost credibility

2013年嘉康利GC-1型净水器，有消费者举报该净水器有质量问题，而嘉康利直销商说，净水器是从美国进口，并通过了美国水质协会健康水质的认证，并获得了中国卫生部进口涉及饮用水卫生安全产品许可，其处理的水已达到了生活饮用水标准，可直接饮用。经过记者调查发现，该净水器写着“Made In China”，在嘉康利国外官网上并没有看见该型号出口产品。而针对失信于消费者的百年企业嘉康利更是回避矛盾，不予理睬。

2013 Shaklee GC-1 type water purifying device, consumer reports of the water purifier has quality problems, and Shaklee distributor said, the water purifier is imported from the United States, and by the American Association for the healthy water quality water quality certification, and access to the Ministry of health of China Import relates to drinking water hygiene and safety products, licensing, the treated water has reached the standard of drinking water can be directly drinking. After investigation, the reporter found that the water purifier says "made in China", on the official website of Shaklee foreign and did not see the types of export products. And for the trust to consumers hundredyears enterprise is Shaklee to avoid conflict, ignore.

除了造假，嘉康利产品更是严重涉嫌夸大产品宣传效果，致使消费者投诉无门，其中VIVIX天然植物萃取液以及套装。产品介绍称，喝葡萄酒能缓解衰老，而喝一瓶VIVIX相当于喝3000杯葡萄酒的功效。此外，VIVIX产品可 “提升免疫功能，防癌抗癌；启动长寿基因，减缓细胞衰 老”。功效如此“神奇”的产品价格当然不菲，VIVIX天然植物萃取液每瓶1050元，VIVIX礼盒装高达3800元。事实购买该产品的消费者使用之后，出现心慌、气短、头晕目眩等症状，而嘉康利“直销”员工对此表示，出现这些症状是好转的反应，说明潜在的疾病暴露出来，往往反复反应过后，将会让身体十分健康。

In addition to fraud, Shaklee products is serious suspected of exaggerated propaganda effect of the product, resulting in consumer complaints without the door, which VIVIX made of natural plant extraction liquid and suit. The product said, drinking wine can ease aging, and drink a bottle of VIVIX equivalent to 3000 glass of wine. In addition, VIVIX products can enhance the immune function of "anti-cancer, start; longevity gene, slow cell aging". Effects are so "magic" product prices certainly expensive, VIVIX made of natural plant extraction liquid bottle 1050 yuan, gift box of the VIVIX mounted up to 3800 yuan. To actually buy consumers of the product after use, flustered, shortness of breath, dizziness and other symptoms, and Shaklee "direct" employees expressed, these symptoms appear to be improved the reaction, indicating the potential disease exposed, often repeated after reaction, will let the body is very healthy.

而根据我国《保健食品广告管理暂行规定》， 保健食品广告不得出现含有表示产品功效的断言或者保证；含有使用该产品能够获得健康的表述;通过渲染、夸大某种健康状况或者疾病，或者通过描述某种疾病容易导致的身体危害，使公众对自身健康产生担忧、恐惧，误解不使用广告宣传的保健食品会患某种疾病或者导致身体健康状况恶化;含有与药品相混淆的用语，直接或者间接地宣传治疗作用，或者借助宣传某些成分地作用明示或者暗示该保健食品具有疾病治疗的作用。如此对待消费者，嘉康利企业诚信何在？

According to China's "health food advertising management Interim Provisions", health food ads may not appear to contain assertions that the product efficacy or guarantee the use of the product can be obtained; containing healthy expression; by rendering, some exaggerated health or disease, or through the description of a disease is easy to cause physical harm, make public health concerns fear, on their own, health food advertising will not use misunderstanding or suffering from a disease leading to the deterioration of physical health; with confused and drug use, directly or indirectly promote therapeutic effects, or by means of some components of the role of propaganda, express or implied, the health food has the effect of disease treatment. So treat consumers, where the integrity of Shaklee Corporation?

The alleged pyramid scheme, Shaklee PV system promises to direct sales personnel

嘉康利产品夸大宣传已然失信，而嘉康利 “直销”制度同样让人心血沸腾。嘉康利根据发展人数不同，将经销商分为中层、高层、特层等 9个级别，往下发展得越多，累加返利和级别便越高，获得额外奖励也越多。其“直销”团队考核实行销售积分（简称“PV”）制度，其比例为100元等于80PV。奖金分配体系包括 20%零售利润、30%绩效奖金、3%管理奖金、2%分红奖金、10%达标奖金等。而要成为嘉康利“直销”员工，第一步需自掏腰包2万元购买产品。新人交60元办卡、缴纳2万元购买公司产品后即可成为一名合格的经销商，其后经销商需要组建自己的团队，发展下层经销商。成为公司经销商后，每月除个人需购买600PV(780元)产品外，所在团队业绩需达到15000PV以上，再发展一个相同级别的经销商后，可另获6%的绩效返利。曾有一位经销商表示，只要把买日常用品的钱拿来嘉康利消费，便能享受高额的返利计划：刚入行只需发展2人，每个月也能得到1万多元的收入，发展 9人的特三级别每月绩效奖金便可达到20万元以上，用三到五年时间在全国发展1000个经销商，年收入就能高达1000万元。

Shaklee products hype has failed, and Shaklee "direct" system also lets a person heart. Shaklee is different according to the number of development, the dealer is divided into 9 levels of middle, high, special layer, down the development of more, higher cumulative rebates and level, get additional rewards more. Its direct sales team assessment implemented sales (referred to as PV) system, the proportion of 100 yuan is equivalent to 80PV. The bonus system includes 20% retail profit, 30% performance bonus, 3% management bonus, 2% bonus, 10% bonus etc.. To become Shaklee "direct" employees, the first step to pay 20000 yuan to buy the product. New 60 yuan card, pay 20000 yuan to buy the company after the product can become a qualified dealer, then dealers need to set up their own team, the development of lower dealers. After becoming a distributor, monthly except that individuals need to buy 600pv (780 yuan of) products, where the team performance to reach more than 15000PV and RE development of a same level dealers, other performance of 6% of the rebate. Have a dealer said that as long as to buy daily necessities, the money brought Shaklee consumption, will be able to enjoy high rebate program: just * * * just two people developed, every month can get 1 million yuan of income, development of 9 special level three monthly performance bonuses can reach more than 20 million yuan, with three to five years in the development of the national 1000 dealers, annual income can be up 10 million yuan.

同时嘉康利公司直销人员称，交2万元购买公司产品，即可达到业务总监级别，也就是一名合格经销商了。成为嘉康利公司经销商后，可享有产品全球经销权，销售产品可获得4%—20%不等的零售利润。一名合格经销商还可以组建自己的团队，再发展下层经销商，根据发展经销商人数的多少，公司会给出不同程度的奖励。嘉康利直销奖金分配体系包括 20%零售利润、30%绩效奖金、3%管理奖金、2%分红奖金、10%达标奖金等等。经销商只要不断往下发展，产品返利可达50%以上。由于嘉康利诱惑虽大，但事实上这些员工并没有获得宣传中所说的巨额报酬，由于销售难度大，这些参与直销的员工多向身边亲戚、朋友下手。嘉康利除提供高金额奖励方式外，还利用各种培训对直销员进行洗脑。

Also selling Shaklee Corporation personnel said that over 2 million yuan to buy the company's products, can achieve the level of the business director, is a qualified dealers the. Dealers to become Shaklee Corporation, can enjoy the global distribution rights, product sales can get 4% - 20% of the profits from the retail sale. A qualified dealer can also set up their own team, and then develop the lower level dealers, according to the number of development dealers, the company will give different degrees of reward. Shaklee direct bonus distribution system includes retail profit of 20%, 30% performance bonus, 3% management bonus, 2% bonus, 10% achievement bonus and so on. As long as the dealer down the constant development of the product, the rebate is more than 50%. Due to the Shaklee temptation, although large, but in fact these employees did not get a huge propaganda said paid, due to the difficulty of marketing, which was involved in direct sales staff multi-directional side relatives and friends laid hands on him. Shaklee, in addition to providing high amount of reward, but also to brainwash salespeople using a variety of training.

Cross regional sales, Shaklee in breach of regulations

创办于1956年的嘉康利公司自称是全美排名第一天然营养品公司，也是一家历史悠久的美国直销公司。2005年，嘉康利公司进军中国直销市场，在北京投资设厂。2007年3月23日，嘉康利获得商务部颁发的《直销经营许可证》，获准在北京、广州两地直销15种化妆品和保健品。但调查发现，嘉康利网络卖家遍布上海、大连、烟台、青岛、武汉、大庆、绍兴、宁波、哈尔滨、长沙、马鞍山、深圳、连云港重庆、嘉兴、温州等多个地区。多数卖家均自称是嘉康利的经销商，有个别嘉康利直销区域外的卖家还声称有实体店可以保证产品为“带防伪码”正品，对消费者表示可以上门取货。

Founded in 1956 Shaklee Corporation claiming to be ranked the nation's first natural nutrition company and a historic American direct selling companies. In 2005, China Shaklee company to enter the direct selling market, investment in Beijing set up a factory. On March 23, 2007, Shaklee obtained "issued by the Ministry of Commerce of the direct selling license", allowed to direct selling in Beijing and Guangzhou 15 kinds of cosmetics and health products. But the survey found that Shaklee Internet sellers all over Shanghai, Dalian, Yantai, Qingdao, Wuhan, Daqing, Shaoxing, Ningbo, Harbin, Changsha, Ma On Shan, Shenzhen, Chongqing, Jiaxing, Wenzhou and other multiple regions. Most sellers are claiming to be Shaklee dealers, individual Shaklee area of direct sellers also claimed that store can guarantee the product with anti-counterfeiting code "authentic, for consumers to express can be door-to-door pickup.

跨区域也是直销法规中明令禁止的。《直销管理条例》第十六条规定，直销企业及其分支机构招募直销员应当与其签订推销合同，并保证直销员只在其一个分支机构所在的省、自治区、直辖市行政区域内已设立服务网点的地区开展直销活动。

Prohibited cross area is also in direct selling regulations. "Direct management Ordinance," the provisions of Article 16, the direct selling enterprises and their branches recruit direct sellers shall sign sales contract with, and to ensure that salespeople only in the a branch is located in the province, autonomous region, municipality directly under the central government administrative region has set up service outlets in the area to carry out direct sales activities.

根据2005年11月国务院颁布的《直销管理条例》和《禁止传销条例》的规定，直销企业的销售模式为单层次，即销售人员对消费者进行面对面销售，由直销企业招募直销员，由直销员在固定营业场所之外直接向最终消费者推销产品的经销方式。而传销则是多层次的，凡是团队计薪、发展层级关系的行为都属于传销行为。

In accordance with the provisions in November 2005 the State Council promulgated the "direct management Ordinance" and "the prohibition of marketing regulations, direct selling enterprises sales model for single level, namely the sales personnel to consumers were face to face sales, by direct selling companies recruit salespeople, from salespeople in a fixed business place outside directly to the final consumer to sell the product distribution. While pyramid schemes are multi-level, the behavior of the team's payroll, the development of hierarchical relationships are pyramid schemes behavior.

事实上，在除去涉嫌造假、违规后，还有涉传。而嘉康利涉传已是一个公开的事实，允许境外人员在大陆做直销、跨区域运作、团队计酬、变相收取加盟费等，都严重违反了《直销管理条例》。据业内人士透漏，嘉康利这样运作已不是一天两天的问题，只要没有人举报，就是安全的，这是一个行业潜规则。

In fact, the removal of alleged fraud, illegal, there are still involving biography. And Shaklee involving has is a disclosure of the facts, allow foreign personnel in mainland China to do direct sales, cross regional operation, team capitation, disguised joining fees, are a serious violation of the "direct management Ordinance". According to the insiders reveal, Shaklee this operation is not a day for two days, as long as there is no report is safe. This is a the unspoken rules of the industry.

潜规则难道就可保你一世平安，难道就可去触碰法律？当然，我国政府不会让此行为继续下去！▲

It will ensure you unspoken rule the world peace, is to break the law? Of course, the government will not let this act continue! 3

责任编辑：小申

Editor: Little Shen