The acceptance of this station reporter Ouyang wenzhang

CNDSN May 7th news (reporter Xiao Xiao Shen Jie) recently, the station received many users letter, some direct selling companies have accused the restless, in order to improve the performance of risk, the reporter through the investigation found that about direct selling companies suspected of MLM news shows increasing trend, but the direct selling enterprises trying to evade the suspected pyramid the responsibility. Whether the licensing of direct selling companies suspected pyramid schemes, in the end who is in charge? With the netizen's question, the reporter interviewed the China market to the core expert committee of experts Ouyang professor in marketing.

记者：欧阳教授，您好！最近很多网友向本站来函反映一些直销企业背地里拉人头搞传销，时至今日，为何还会有直销企业不停的涉嫌传销呢？

Reporter: Professor Ouyang, hello! Recently a lot of friends to the site to reflect some direct selling companies behind the head. Engage in pyramid schemes, today, why there will be a direct selling enterprise does not stop suspected pyramid?

欧阳文章：我曾说过，直销企业一般不会涉嫌传销，最多是违规问题。但如果超越“一般”，背离了直销法规的框架要求，那就可能会涉嫌传销。今天，你提出的问题很严肃，因为少数直销企业确实有涉嫌传销的问题。直销企业之所以会搞传销，必须弄明白其根源，我认为大多是传销思维所致。传销思维，说到底，就是一种与直销法规相抵触的思维。传销思维最突出的就是不以销售产品为业绩主要来源，而是以“拉人头”方式发展直销人员作为业绩的增长点。这样的直销企业，尽管口头上天天喊“规范”、“自律”，但他们的直销行为不可避免地要违规，甚至涉嫌传销。

Ouyang: I said that the direct selling enterprises are generally not the most suspected pyramid schemes, illegal problem. But beyond the "general", from the framework of direct selling regulations, it may be suspected of mlm. Today, your question is very serious, because of the small number of direct selling enterprises do have suspected pyramid problem. Direct selling enterprises can engage in MLM, must understand the origin, I think most MLM is caused by thinking. Marketing thinking, after all, is a direct conflict with the laws of thinking. The most prominent marketing thinking is not to sell products as the main source of performance, but to "pull the head" means the development of direct sales personnel as the growth point. Such a direct selling enterprise, although verbal everyday "norms", "self-discipline", but inevitably direct their behavior to be illegal, or even suspected of mlm.

从少数直销企业涉嫌传销事件来看，可以归纳出三种现象：一是一些传销分子本应受到政府的严惩，但后来躲到了直销企业中，仍然以传销的行为做直销。这些人，一般是以团队形式与直销企业对接，有的骨干分子甚至在直销企业担任要职，比如什么副总经理什么的。二是有的企业本来不具备做直销的资格，但表面上与直销企业进行所谓的“战略合作”，人、财、物还是和原来一模一样，这是一种“隐形传销”。三是有的直销企业违规运作太“过”了，已经滑到了涉嫌传销的边缘。从以上情况看，传销行为已然隐匿在直销企业，严重影响整个直销行业的健康发展。

From a direct selling company suspected of selling event, can be summed up three kinds of phenomena: one is some MLM molecules should have been severely punished by the government, but later hid in the direct selling enterprises, still in MLM direct behavior. These people in general is a docking team form and direct selling enterprises, even some backbone occupies an important position in the direct selling enterprises, such as what the vice general manager of what. Two, some enterprises did not have the qualifications to do direct sales, but on the surface with a direct selling company called "strategic cooperation", people, wealth, or the original and it is a kind of "as like as two peas, invisible pyramid". Three are some direct selling enterprises illegal operation too "over", has slipped to the edge of the suspected pyramid. From the above situation, the pyramid schemes already hiding in the direct selling enterprises, seriously affect the healthy development of the direct selling industry.

Reporter: "invisible pyramid" so powerful, it is no wonder that many users have to the relevant part of the report, eventually fruitless, so where should the consumer rights? Exactly is who said that?

欧阳文章：针对隐匿直销企业传销行为，我认为只有一个办法，这就是坚决严肃贯彻执行《直销管理条例》和《禁止传销条例》。这两个“条例”已实施十周年了，取得了很好的效果。但是，少数直销企业对这两个“条例”置若罔闻，甚至我行我素，纵容传销行为在企业中隐匿。“解铃还须系铃人”。我建议这些直销企业赶快自我整改，走上健康发展的轨道。这种自我整改是要有勇气的，因为稍不留神就会引起社会问题，比如少部分上当受骗的人可能到企业“闹事”。但不管怎么样，严肃贯彻执行直销法规毕竟是正道，整改的路不走就没有路可走。 因此，我认为，这样的自我整改还是在政府的指导下比较稳妥，引起社会问题的可能性就会降到最低。

Ouyang: the hidden for direct selling enterprises MLM behavior, I think there is only one way, that is resolutely serious implementation of "direct selling regulations" and "the prohibition of marketing regulations". The two "Regulations" has been implemented for ten years, and achieved good results. However, few direct selling enterprises of the two "Regulations" and even turn a deaf ear to, hidden in the pyramid persist in one's old ways, indulge in enterprises. "Whoever started the trouble should end it". I suggest that the direct selling enterprises to self rectification, on the road of healthy development. This self rectification is to have the courage, because a little attention will cause social problems, such as some people may be deceived to enterprises "trouble". But anyway, serious implementation of direct selling regulations after all is right, the rectification of the road does not go no way. Therefore, I think, this self rectification or under the guidance of the government is more reliable, it will cause social problems to minimize the possibility of.

同时，获得直销牌照并不是直销企业可以涉嫌传销的“通行证”，更不是直销企业可以避免受到工商局惩罚的“护身符。“有法可依，有法必依，执法必严，违法必究”，——这是我党我国进入法治国家的誓言，是任何人与企业不能动摇的根基。《直销管理条例》和《禁止传销条例》经过十年的实践与验证，是一部卓有远见的良法。因此，判定直销企业是否真正涉嫌传销，就必须严格按照《直销管理条例》和《禁止传销条例》进行判断，避免个人与企业各执一词，争论不休。

At the same time, to obtain a direct selling license is not a direct selling company may suspected MLM "pass", but not the direct selling enterprises can be avoided by industrial and commercial bureau punishment "amulet. "According to the law, law, law enforcement must be strict, illegal," this is my party -- China's entry into the country under the rule of the oath, is anyone and can not shake the foundation of enterprise. "Direct management Ordinance" and "the prohibition of marketing regulations" after ten years of practice and verification, is a visionary of the law. Therefore, to determine whether the real direct selling enterprises suspected pyramid schemes, must be strictly in accordance with the "direct management Ordinance" and "the prohibition of marketing regulations" to judge, to avoid personal and business debate each sticks to his argument.

记者：尽管直销行业有法可依，但是很多直销企业会认为现有直销法规已然是“过时的恶法”，对此，您是怎么看？

Reporter: Although the direct selling industry according to the law, but many direct selling companies will think existing direct selling regulations already is "outdated evil law", in this regard, how do you see?

欧阳文章：我认为，以《直销管理条例》、《禁止传销条例》为主要内容的直销法规，尽管某些方面还不够理想，但绝不容许评价为恶法，直销法规是需要进一步完善的良法才是一个正确的说法。所谓良法，法学教科书讲得非常明确，就是捍卫人们的权利和自由，防止暴政，制裁犯罪，维护正义的法律法规。与之相对应是恶法，就是维护独裁专制、维护暴政、侵害人权、肆意剥夺人们的自由、损害正义的法律法规。

Ouyang: I think, to the "direct management Ordinance", "the prohibition of marketing regulations" as the main content of the direct selling regulations, although certain aspects are not ideal, but never allow the evil evaluation method, direct selling regulations is the need to further improve the law is a correct statement. The so-called law, law textbooks speaks very clearly, is to defend people's rights and freedoms, prevent tyranny, punish crimes, uphold the rule of law and justice. Corresponding laws, laws and regulations is to safeguard the tyranny, tyranny, safeguard human rights violations, arbitrary deprivation of liberty, damage people's justice.

判断直销法律法规是否是“过时的恶法”，前提必须认真了解这两个法规，《直销管理条例》在第一章第一条开宗明义地指出：“为规范直销行为，加强对直销活动的监管，防止欺诈，保护消费者的合法权益和社会公共利益，制定本条例。”同时，《禁止传销条例》也在第一章第一条十分明确地指出：“为了防止欺诈，保护公民、法人和其他组织的合法权益，维护社会主义市场经济秩序，保持社会稳定，制定本条例。”另外，从维护平等上看，直销法规要求市场主体在平等的基础上进行利益交往，平等地赋予直销企业、直销人员、消费者以及政府相关部门以基本义务和基本权利，维护社会成员的法律地位的平等。因此，在直销法规没有作出修改之前，对涉嫌传销的直销企业就应以现有的直销法规进行查处。▲

To determine the laws and regulations of direct selling is the "draconian" outdated, the premise must be careful to understand the two regulations, "direct selling regulations" in the first chapter explicitly pointed out: "in order to regulate the marketing behavior, strengthen the supervision over direct selling activities, prevent fraud, protect the legitimate rights and interests of consumers and social public interests, develop this ordinance." At the same time, "the prohibition of marketing regulations" also pointed out very clearly in the first chapter: "in order to prevent fraud, the protection of citizens, legal persons and other organizations of the legitimate rights and interests, maintaining the order of socialist market economy, maintain social stability, the enactment of this ordinance." In addition, from the maintenance of equality, direct selling regulations market subject to the interests of communication on the basis of equality, equal to direct selling enterprises, workers, consumers and government departments to basic obligations and rights, safeguard the legal status of the members of the society of equality. Therefore, before direct regulations amending, the suspected pyramid selling enterprises should be to direct the investigation and punishment of the existing regulations. 3

责任编辑：小申

Editor: small Shen