2015-04-27 14:43

 

Ouyangwenzhang: to promote the healthy development of the direct selling policy toolbox

 

 

CNDSN April 27th report to promote the healthy development of the direct selling policy toolbox, the government has prepared is not clear. "Direct management Ordinance" has been implemented for nearly ten years, but due to the development of some of the terms of the direct selling industry and real "fracture", must want to have new policies and measures to adjust. Have to promote the healthy development of the direct selling industry policy toolbox, it is need to take seriously and solve the issue.

What is the policy tools? Simply put, the policy is to achieve policy objectives means. In fact, the policy tools can be defined as a kind of "object", also can be defined as a kind of "activities". On the one hand, we can see the object as a "tool". For example, in the legal document, the people often referred to as tools of laws and executive orders; on the other hand, can also be seen as a tool, so the policy is defined as "show similar features a series of activities, the focus is the influence and control of social process". In this paper, said to promote the healthy development of the direct selling industry policy toolbox, mainly refers to the "object" in nature, but also take into account the nature of the "activities". Since the implementation of "direct selling regulations", the relevant policies to promote the healthy development of the direct selling policies are not many, the policy toolbox on. In other words, is also not much to promote the healthy development of the direct selling industry policy reserves. This is the result of development of the direct selling industry in our country is still not the health of the key factors.

Why should promote the healthy development of the direct selling policy toolbox, I think that the main purpose is to deal with the non normal development of direct selling. At present, the development of direct selling in China there is no possibility of non normal? I think there will be, but there have been signs of abnormal situation. For example, a direct selling company suspected pyramid schemes in the direct selling in the development of the situation is more serious, however, the direct selling companies suspected of MLM strong concealment, or to the electronic commerce as a cover, or cross-border operations to block arrows, has caused great difficulties to the investigation. If we have the policy reserves, as long as take out to deal with, will not appear abnormal situation of development of direct selling, and it would not be difficult. Therefore, there must be policy toolbox is designed to control and promote the healthy development of the positioning of the direct selling industry.

To promote the healthy development of the direct selling industry needs what policy reserves? This is not in two words or three to say clearly, because of the government's management of the direct selling industry is still in the exploratory stage, although accumulated a lot of experience, but has not formed a mature management mode. Therefore, the government should be on the basis of investigation and research, the possible development of the direct selling industry in abnormal situation to make policy reserves. I suggest that you can be considered from the following aspects:

A multi-level direct sales after the release of the possible problems. Let go of the multi-level direct selling is sooner or later, if let go of the multi-level direct selling, I am afraid there will be so many beat all. Why the government did not open the multi-level direct selling, a very important reason is the fear a flood of liberalization will appear after the pyramid. This fear is not without reason, because before the release of multi-level direct selling in China, the pyramid selling activities is so rampant, if really let go of the multi-level direct selling, marketing activities will become aggravated. Therefore, let go of multi-level direct response marketing rampant, the government should be different from the existing policy reserves policy, on the policy toolbox. The reserve policy should include two aspects, one is the legal guarantee of compulsory, is a positive energy to strengthen the fight against pyramid sales atmosphere. Although the government has made the two aspects of the policy, but can not adapt to the actual needs of multi-level direct sales after the release. Therefore, to promote the healthy development of the direct selling in the toolbox to the reserve policy.

The two is how to innovate in the direct selling industry problems. The direct selling industry, everyone shouting time. Especially the "Internet +", most of the direct selling enterprises have a lot of innovation actions in this regard. This is to be encouraged. However, some direct selling companies in the name of innovation for violations involving transfer of the real situation, still exists. For these problems, there is no good policy means. How to do? I suggest that the government should make a thorough investigation, in the name of innovation for violations of, involving transfer of the real situation, be arranged to study the policy response, as the important means of dealing with health promoting direct development policy in the toolbox. For example, to engage in network marketing to "Internet +" in the name of the government should be set up, research related laws and policies and measures, to ensure that the organic combination of "Internet +" and the direct and healthy operation.

Three is the direct supervision of administration according to law problem. In recent years, the direct regulation has accumulated many successful experiences, but we can not see, a few places to punish escrow problem is very serious. Therefore, the administration according to law is very important in direct supervision. But we found that, in a few places to punish escrow problem, the government did not respond to what the policy means. "I think, as long as the pay line, do not pay attention" phenomenon, is actually a kind of chaos as the problem of corruption, should arouse our attention. The government should formulate administrative regulations direct supervision, is strictly prohibited to punish escrow phenomenon. If the promotion of the healthy development of policies and regulations, direct policy toolbox then, of a few places to punish escrow problem can then be directed to dispose of, direct supervision is to realize the true meaning of the administration according to law. "

Editor: Wan Wan