CNDSN4 month 23 days [] ("direct" magazine) from 15 to eighteenth Century in Europe, great in strength and impetus of the British "enclosure movement" opened the prelude of capitalism, but also to follow close on succession of colonial expansion foreshadowed. In twenty-first Century, the direct selling industry market development has been likened to a "movement of enclosures". Obviously, civilization and peace as the main theme of the era, such a commercial tug of war has bid farewell to the brutal and bloody, but it is also a war without smoke of gunpowder.

Although the direct selling industry in Chinese starting in foreign-funded enterprises, but with thedevelopment of the market environment and industry, domestic enterprises also began to cut a striking figure, enterprise development and gradually narrowing gap, the emergence of new forces of a shares andforeign enterprises do many things at once. According to the center for marketing research HelenInternational released the "2013 China direct selling enterprises performance report" shows, the number ofdomestic and foreign direct selling enterprises in recent years, basically the same, but the performance ratiois larger, foreign companies still occupy most of the country China direct selling industry. Therefore,domestic direct selling enterprises want to survive and develop in the market a huge whirlpool, except in the"practice", continue to explore and expand has become the most urgent choice.

If the world is divided into four regions -- the Asia Pacific region, Europe, America and the Middle East andthe Asia Pacific region Africa area, it is no doubt the most hot area of concern for Chinese direct selling enterprises. And the editorial department of the market research, is also verified this prediction, in theinvestigation of the direct overseas markets, in the Asia Pacific region has reached 60%. Then, the Asia Pacific region has become strategic position of direct selling enterprises "coveted"?

The Asia Pacific region refers to the Asian and Pacific region, now more than that in East and Southeast Asia and other regions of Asia the Pacific West Bank, a wide area including Malaysia, Thailand, Japan,Chinese etc.. From the geographical point of view, the Asia Pacific region has the advantage be richly endowed by nature of economic development. The Asia Pacific region is vast, with different comparableadvantages among different countries, can be complementary resources in economic development; at the same time, the Asia Pacific region is a densely populated country, rich labor resources, which are fit forcharacteristics of direct selling enterprises in labor-intensive products and direct the development of the industry and the particularity of the population in addition, based on the Asia Pacific region; also has the convenient traffic, the "Oriental Gibraltar" of the Malacca Strait, is communication Pacific Ocean and India ocean routes throat, is an important sea lanes in Asia, Europe, the coastal state contacts, controlling 1/4 of the global maritime trade, whether in economic or military terms, all it is very important of the golden waterway, it is also known as the "maritime lifeline". In recent years, with the trend of economic globalization,the Asia Pacific region has become the economic center in the world, has unlimited potential for development.

"Report" shows that the direct selling industry in Asia Pacific region, the Asia Pacific region as early as in 2010, with revenues of $55500000000 accounted for the global direct selling industry revenue of 42%,becoming the world's largest sales region, including Japan, South Korea, Chinese accounted for 9% and17%, global sales revenue 7%, shortlisted for the global top ten sales in 2013, the core area; global salesperformance exceeded $178000000000, an increase of 8.1%, of which sales in the Asia Pacific regionaccounted for 44% of total global sales.

Visible, the Asia Pacific region has become a narrow strip of water China direct selling enterprises go out of the country's first strategic, nature is the logical. Of course, the development of a region of the direct selling industry, and not simply to the advantage of economic development to measure, the market environment,policy environment and other conditions are factors that can not be ignored. Fortunately, in this regard, the Asia Pacific region can be called fully deserve direct soil.

South Korea, Japan, Southeast Asia, with strong and potential

Japan, South Korea as a direct power, its degree of development since Needless to say. Japan as an economic power in Asia, Asia is also the direct leader. In the 80's of the last century, Japan has been ranked the world's direct power, although in recent years, the Japanese economy has been the impact of the world financial crisis, but in the world of direct selling industry, still plays an important role, has become second only to America direct sales giant. The development of Japanese direct benefit first from the mature marketin Japan in 1980, on the establishment of the direct selling association, the association is a semi official institutions, have the legal status is very clear. The direct selling association of Japan every year to put forward the training plan, the organization of sales training and examination, examination qualified by the Association issued a certificate of registration, only hold registration salespeople can engage in access tosales work. In addition, the direct selling association is also responsible for the fair resolution of consumer complaints against members of the direct selling association problem. In the aspect of law, the Japanese government in 1988 promulgated the "law of special commercial transactions", so that the direct selling has obtained the considerable development in japan. As can be seen, whether it is in the industry self-regulationand government management, direct supervision of Japan are have a definite object in view. In addition, in the aspect of social environment, relative to traditional Japanese society, a large number of married womendid not work, life is monotonous, and direct in everyday housewife communication can be carried out, which has become a major social factors of the development of marketing in japan.

South Korea and Japan across the distant, the development of direct selling is remarkable. In the early 70's of last century, the direct marketing is located in South korea. After the ups and downs of legislative norms,fall into the trough, the high-speed development period, a smooth transition of several stages, and now South Korea marketing environment has matured. Despite the ups and downs ups and downs and Chinesedirect sales, but the South Korean direct selling industry finally came in the Asia Pacific region and even the world's top. It is particularly worth mentioning is that, after the South Korean direct foreign companiesdominate the world situation, quickly turn back the powers of darkness, the rapid rise of domestic direct selling enterprises, and has more than foreign enterprises. The rapid development of the South Koreandomestic direct selling companies, enough to prove that the favorable market environment.

Japan, South Korea in the small land area, population, number of environment can be the direct power, sovast, densely populated Southeast Asia is undoubtedly more direct development potential advantages.Malaysia, Thailand, Vietnam and other countries although direct started relatively late, but the development of direct selling Feng shui.

According to the statistics of the world direct selling association show in Malaysia in 2013, the global direct selling industry turnover of $4659000000, ranked ninth in the world, fourth in Asia (after the mainland, Japan and South Korea, China), accounting for 3% of the total global direct selling business, disdain for Southeast asia. Thailand is the second largest economy in Southeast Asia after Indonesia, according to statistics,Thailand 2013 sales output value reached 3039000000 U.S. dollars, ranking fifteenth in the world, sixth in asia. At present, the direct selling industry in Thailand grew by 8% a year, the world's ten largest country isselling forward. Although Vietnam sales started in 1998, but after 10 years of development, gradually maturemarketing environment. Beginning in 2011, sales began to set off a boom in the Vietnamese market, many young people, college graduates to join the direct selling industry, this trend has also brought a lot of jobsand economic growth for the society. The great advantage of human resources, has been to allow Vietnam to become the emerging market foreign companies optimistic about the.

Through the above data is not difficult to see, the development prospects of Southeast Asia in the direct selling industry, its potential is self-evident, and therefore attracts a large number of direct selling enterprises. As a leader in the domestic enterprises Chinese Longliqi, is a member of this group ofenterprises in the ranks of the straight. At present, its trademark has been registered in 183 countries around the world, and the world more than 20 countries and regions set up a branch office, theestablishment of sales company in Malaysia, Indonesia, Thailand, Philippines, South Korea, Taiwan and other countries and regions, the establishment of offices in Singapore, Hongkong, Brunei China. In 2013, itsChinese direct selling industry development forum also won the "Asia Pacific region the most competitivedirect selling enterprises" title. Obviously, the Asia Pacific region has become the core of its overseas market development area. In fact, Chinese domestic direct selling companies, has more than its found this piece of fertile soil in the Asia Pacific sales, Tiens, Fudi, ideal straight enterprises have begun to enter themarket in the Asia pacific.

In order to know yourself, know yourself as well as the enemy, only the data only shows that these countries have the direct development potential. Because each country there are differences in national conditions,the market access and the policy environment is This is not the only one. Such as South Korea, requiresdirect enterprises registered capital of not less than 500000000 won (about $500000), supplies its products must be repeated consumption (household appliances are not allowed direct), and the price is not more than 1500000 won, not to recruit teachers, soldiers, civil servants and other salespeople etc.. Therefore,direct enterprises to truly enter a country or region of the overseas market, must do their homework.

China, Asia Pacific sales a hotly contested spot

If the Asia Pacific region is an important regional center of world economy and global marketing, so China isthe core area of the Asia Pacific region in the direct selling industry. Hong Kong and Macao marketing has a long history, whether from the market environment and industry self regulatory mechanism, which is very good; the mainland, although the pace of development is slightly inferior to the Hong Kong and Macao regions, but the vast territory and abundant human resources still bring the unlimited potential.

Direct selling in China for nearly 30 years, from the 90's of the last century, the "one size fits all" to the 2005promulgation of the direct method, and then to the 49 companies now have a direct selling license, although the road is rugged, but its showing explosive power is amazing. In 2013, the overall performance of China's direct selling industry reached 128910000000 yuan, a year-on-year growth rate of 40.12%; in 2014, again to refresh the record, reached about 135000000000, which is the ultimate expression of direct selling in China a powerful advantage.

At the same time (by the end of March 25th, the Ministry of commerce website publicity), 50 direct selling companies in China have been licensed, foreign-funded enterprises reached 24 (statistics from the Ministry of Commerce direct marketing management information system), and the performance of direct selling in China accounted for more than 90% of the total performance. Therefore, enterprises with foreign capital in China is still the main force of direct selling, which also confirms the foreign-funded enterprises a high degree of recognition of the potential of the Chinese market.

In the direct sales giant Amway as the representative of the foreign funded enterprises over the yearscontinue to accelerate the layout of the Chinese market, forming a huge direct legion. Amway since 1995 to enter the China now has 20 years, in the process of its development, and constantly adjust the businessstrategy, to create a unique China direct sales model, to adapt to the development of Chinese localization. In 2013 Amway global sales of $11800000000, which China market reached 29300000000 yuan (about 4830000000 U.S. dollars), accounting for 40% of the global market sales ratio. "For Amway, China is not only the best performance of the market, but there is still great potential, Amway is confident of the futuredevelopment in china." Said Yan Zhirong, President of Amway Greater China accepted the media interview.

In addition to Amway, MaryKay, such as the Chinese market is also cultivating model. As new as the first batch of Chinese direct selling license of the enterprise, despite the decline in performance in 2014 in the"new wave", but the performance is still far ahead of other markets in the world, and its performance in the Chinese market also occupies the total performance in Greater China 80%. In 2014 May, which invested 500000000 yuan in Shanghai to build the Greater China Innovation Park headquarters was officially put into operation. Obviously, such as the root China market determination, and not because of the impact of negative news hesitant.

So China should have the kind of charm, let foreign companies so irresistible reasons two?. First is the huge market potential. China has a huge population, and the Chinese traditional culture since ancient timesrespected network of etiquette, the humanistic foundation is very suitable for direct sales model. At the same time, the growth and aging of population China economic trend, provide room for more direct selling enterprises. Second is the policy environment continues to mature. Now, distance two direct selling law has been in the past ten years, ten years, the government has introduced a number of related laws and regulations. In 2013, the "two high one (the Supreme People's court and the Supreme People'sProcuratorate, Ministry of Public Security)" jointly issued "on the handling of the law applicable to a numberof organizational leadership pyramid selling criminal cases", the team pointed out that the sales of goods for the purpose, to sales as the team paid marketing activities alone on the basis of the payment, not as a crime. This means that the rationality of the team, reflecting to some extent from the law enforcement departments for direct from the blind down gradually to the rational management of regression, it shows the trend of direct selling regulations increasingly perfect in the future.

Once known as the "world factory" in China has become a "world market", and direct sales, is bound in this fertile soil on the growth and flourish. "

(original title: Asia Pacific: the unlimited potential of direct soil)

Editor: Wan Wan