CNDSN April 22nd news (reporter Shen Jie) Herbalife international, the company founded by Mark Hughes in the United States in 1980, is a professional marketing weight management products, nutritional health products of multinational companies, is committed to providing high quality products and good business opportunity for the community, and hope in order to improve the people's the quality of life. The company set up sales centers in 91 countries and regions in the world. The company's China headquarters in Shanghai, Herbalife direct sales model to sell products in overseas, is one of the major global direct selling enterprises. Its a real transnational direct selling enterprises, China's health industry and international tight "plus" together!

感恩+ 服务=顾客，康宝莱深耕中国消费市场

Thanksgiving + service = customer, Herbalife roots in the Chinese consumer market

2014年康宝莱年净销售额达50亿美元，创历史新高，服务商数量增加至400万，较2013年增长了8%。同时在其重要销售地区中国市场，销售额达到55亿元，较2013年增长了37%。

In 2014, its annual net sales of $5000000000, a record high, the number of service providers has increased to 4000000, an increase of 8% over 2013. At the same time in the Chinese market sales area, sales reached 5500000000 yuan, an increase of 37% over 2013.

与此同时，康宝莱正持续在中国市场加码，不久之前，公司宣布其位于苏州的自动化配送中心正式启用，该中心是截至目前康宝莱中国面积最大的配送中心。而对于康宝莱为何能在中国市场取得如此优异的成绩，康宝莱中国区总裁李延亮则表示，这要归功于康宝莱中国坚持夯实基础的策略，这一策略包含对于产品质量、社会责任、品牌宣传等多方面的均衡发展。

At the same time, before the company continues to overweight, in the Chinese market soon, the company announced that Suzhou is located in the automation of distribution center was officially opened, the center is currently China's largest distribution center company. As for why the company can achieve such excellent results in the Chinese market, Herbalife China President Li Yanliang said, thanks to its China adhere to tamp the foundation of strategy, this strategy to the balanced development of product quality, social responsibility, brand promotion and other aspects.

2014年年初，康宝莱提出将2014年定位为“顾客元年”，强化以顾客为导向的业务模式变革，在关心顾客和引导顾客两个维度深耕。同时康宝莱在各地分公司牵头，针对店主的培训更为密集，每星期都会举办店主沟通会，教大家服务顾客的方法；营养老师解决店主们的疑问；店主互相交流举办活动的经验。为了让市场服务更加专业，康宝莱（中国）针对服务提供商推出了初级、中级和高级营养班，引进权威营养机构全程参与服务提供商的培训。经过高级培训，可以参与该机构组织的国家级标准考试，最终通过者可以获得营养师资格证。在生产出高质量的产品之后，康宝莱更希望树立懂得感恩的企业文化。康宝莱内部经常分享这样一个理念：一杯水是你的，一桶水可能是你家的，一湖水可能是你这个村子的，或者你这个社区的，但一条河可能就是社会的，是大家所有的。

At the beginning of 2014, Herbalife put 2014 as the "customer first", intensify reform of business model of customer oriented, customer care and guidance in the two dimensions of customer. At the same time, Herbalife in around the branch led to the owner of the training is more dense, each week will be held in the communication, to teach you a method of customer service; nutrition teacher to solve the shopkeepers questions; the experience exchange activities. In order to make the market more professional service, Herbalife (China) for service providers to launch the primary, intermediate and senior nutrition class, the introduction of leading nutritional mechanism of full participation in the service provider's training. After the training, the national standard examination can participate in the organization, eventually won by nutritionist qualification. After the production of high quality products, our hope to establish Thanksgiving culture. Herbalife internal often share such a concept: a cup of water is you, a bucket of water may be in your home, you may be a lake in the village, or you are a community, but a river may be social, is all of you.

而对于中国市场，康宝莱充满信心，但却并不急于求成。“我们相信中国市场一定会得到长足的发展。”迈克尔强调，“我们希望中国市场能够保持自己的发展之路，走稳健的、可持续的发展道路。因此我们在中国市场始终强调的是每日消费的概念，需要我们所有的经销商和营销人员都能够遵守当地的法律法规，更好地保护我们市场健康发展。”

For Chinese market, Herbalife confidence, but not be anxious for success. "We believe that the Chinese market will get considerable development." Michael stressed that "we hope that the Chinese market to maintain their own development path, go steady, sustainable development road. Therefore, we have always stressed that the market is China concept of daily consumption, we need all the distributors and marketers are able to comply with local laws and regulations, to better protect the healthy development of our market."

Exercise + nutrition = health, Herbalife health products focus on Diversification

康宝莱一直提倡“运动+营养=健康”的健康生活方式、理念，这也是康宝莱在全球推行的活动——健康积极的生活方式，就是说，除了要使用营养产品保持身体健康外，还希望平常的生活也是健康的。康宝莱也始终以“均衡营养、精彩人生”为愿景，致力于为人们带来健康的生活方式。三十多年来，康宝莱始终保持稳定发展的最根本原因是康宝莱的产品拥有市场。康宝莱多样的健康产品在应对全球三大趋势（全球肥胖风潮、寻求健康、积极生活的老龄化人口以及创造额外收入的意愿）上有独特的优势。尤其在应对肥胖风潮上，康宝莱提供健康的体重管理解决方案，在世界范围内处于领先地位。2014年7月，康宝莱国际公司与南京江宁国家高新技术产业园达成了合作意向，将在园区内建造科技含量在全球范围内首屈一指的产品生产基地。该生产基地也将成为康宝莱在中国规模最大的工厂，它所生产的营养与保健产品将专门供应中国市场。康宝莱24是康宝莱与众多运动员共同开发的一项高端的产品，它可以让运动员在24小时之内保持良好的状态。作为能够在比赛中食用的产品，康宝莱在自己检测之外，还送至美国NSS机构进行检测，后者的检测报告被包括世界足联在内的体育机构认可，确保康宝莱的产品安全可靠。

Herbalife has been advocating "exercise + nutrition = health" health life style, concept, which is the company in the global implementation of activities -- a healthy and positive way of life, that is to say, in addition to the use of nutritional products for maintaining the health of the body, but also hope that normal life is healthy. Herbalife has always been to "balanced nutrition and wonderful life" for the vision, strives to bring a healthy lifestyle. Over the past thirty years, Herbalife maintained the stable development of the fundamental reason is Herbalife products have market. Herbalife health products varied in response to the global three big trends (aging population trend of global obesity, for a healthy and positive life and intend to create additional revenue) has a unique advantage. In particular, in response to the obesity trend, Herbalife provide healthy weight management solutions, a leading position in the world. In 2014 July, Herbalife international company and Nanjing Jiangning national high tech Industrial Park reached a cooperation intention, content of science and technology park will be built in the worldwide leading production base. The production base will become the company in China's largest factories, nutrition and health care products it produces will be dedicated to supply the Chinese market. No 24 is a high-end Herbalife and numerous athletes jointly developed product, which allows players to keep in good condition in 24 hours. As to eat in the competition of the products, Herbalife in their own testing, but also to the United States NSS inspection, inspection report which is including FIFA, sports institutions, to ensure the safety and reliability of the products of the company.

在产品生产方面，康宝莱工厂现拥有10多条生产线，生产30余种优质的营养保健品和个人护理用品，其60%的生产设备都是从国外进口的。产品从原料到成品上市，每道工序都有严格的把关，逐级留样封存。在原料投入生产前，均需经过全面、严格的检验和检测，包括仓库确认、按美国药典、中国国标及康宝莱美国总部的标准进行外观和口味取样检查、物理性状检测、有效成分分析、微生物检测。公司40多名质检人员及严格的第三方机构以苛刻的标准随时掌控产品质量。自开业以来，没有发生任何安全生产事故，没有发生任何产品质量安全事件。此外，康宝莱还拥有绝对强劲的科研团队，汇集了健康医学领域众多资深人士，并在美国加州大学洛杉矶分校成立马克·休斯细胞及分子营养研究中心。公司在加利福尼亚托兰斯的南湾厂拥有10000平方英尺的产品科学中心。众多科研成果的诞生，使康宝莱成为全球使用高新科技研发营养的领先者。

In the production of products, Herbalife factory now has more than 10 production lines, producing more than 30 kinds of high-quality nutritional supplements and personal care products, 60% of its production equipment is imported from abroad. Products from raw materials to finished products listed, each procedure has strict control, step by step sample storage. In the raw material for production, shall be subject to inspection and testing complete, strict, including warehouse confirmation, according to American Pharmacopoeia, China GB and Herbalife American based standards for appearance and taste sampling inspection, physical properties testing, analysis of effective components, microbial detection. The company has more than 40 quality inspection personnel and strict third party agencies to exacting standards to control product quality. Since its opening, without any production safety accident, did not produce any product quality safety incidents. In addition, Herbalife has a very strong research team, brought together the field of health medical many veteran, and founded the Mark Hughes research center of cell and molecular nutrition at the University of California at Los Angeles in the United states. In California, the South Torrance factory has 10000 square feet of product science center. The birth of many scientific research achievements, the company become the world leader in the use of high-tech R & D nutrition.

Public health = + happy, Herbalife Angel hear love to make

康宝莱进入中国市场以来，一直秉持公司创始人马克·休斯的慈善公益理想，始终致力于公益事业，积极回馈社会。康宝莱一直努力将公益变得更踏实、更深入……

Since entering the market Chinese Herbalife, always uphold the company founder Mark Hughes's charity, has always been committed to public welfare undertakings, and actively contribute to the community. Herbalife has been the public becomes more practical, more in-depth......

近年来，康宝莱公司的研发团队汇集了健康医学领域众多资深专家，并在世界各地成立了产品研发基地。同时，康宝莱公司多年来一直致力于慈善事业，其设立的康宝莱家庭基金会已在全球成立了近百家康宝莱之家，每天帮助世界上超过12万名儿童。其中“康宝莱之家”等公益项目在中国开展多年，已在成都、北京和南京建成3家“康宝莱之家”； 2014年，康宝莱中国推出“2014康宝莱全国大学生迷你马拉松公益挑战”，将“迷马挑战”活动与康宝莱“天使听见爱”公益项目相结合，通过鼓励大学生参加公益迷你马拉松的形式，为听障儿童募集善款。截至2014年12月16日，“2014康宝莱全国大学生迷你马拉松公益挑战”吸引了全国4万余名在校大学生参与，为贫困听障儿童募集善款428.13万元；为帮助家庭贫困的重度听障儿童植入人工耳蜗，恢复听力，康宝莱和中国宋庆龄基金会于2009年6月共同设立了“天使听见爱”公益项目。截至2015年2月，康宝莱公司向“天使听见爱”公益项目累计捐款总额超过2200万元，已有63名听障儿童得到项目资助，完成人工耳蜗植入手术并恢复听力，让“天使听见爱”的声音，让人与人之间的爱能够产生共鸣，是康宝莱坚持帮助贫困听障儿童的初衷，体现了一个企业在面对社会责任时所表现出的担当意识和宽阔胸襟；作为一家专业营销体重管理产品、个人营养保健品的跨国企业，康宝莱始终致力于健康生活方式的推广，让原本不喜欢运动、不关注健康的人尝试去体验健康生活方式的重要性。将“体育”和“公益”结合在一起是康宝莱中国2014年公益项目的创新之举。

In recent years, our company R & D team brings together the field of health medical many senior experts, and set up a product R & D base in the world. At the same time, our company has been committed to philanthropy, the establishment of the Herbalife family foundation has set up hundreds of Casa Herbalife worldwide, every day to help more than 120000 children. The "Casa Herbalife and other public projects carried out in China for many years, has been built in Chengdu, Beijing and Nanjing 3" Casa Herbalife "; in 2014, Herbalife China launched the 2014 National College Public Herbalife Mini Marathon Challenge", "fan horse challenge activities and Herbalife Angel hear love public welfare projects. Combined, encourage students to participate in public welfare through the mini marathon to raise money for children with hearing impairment. As of December 16, 2014, the 2014 National College Public Herbalife Mini Marathon Challenge attracted nationwide more than 4 college students, raise money 4281300 yuan for poor children with hearing impairment; restore hearing to help poor families with severe hearing impaired children with cochlear implants, China, Herbalife and Song Qingling foundation in 2009 June set up a "angel hear love" public welfare projects. As of 2015 February, Herbalife Angel hear love "to the public welfare projects donated a total of more than 22000000 yuan, the existing 63 hearing-impaired children to get funding for a project, completed the cochlear implant surgery and to restore hearing to Angel hear love's voice, let the love between people can relate to, is to help the poor fellow deaf children of the mind, reflects a business performance in the face of social responsibility sense of play and broad-minded; as a professional marketing weight management products, nutritional health products enterprises, promote Herbalife is committed to a healthy lifestyle, so that the original does not like sports, do not pay attention to health of people try to to experience the importance of a healthy lifestyle. The "Sports" and "public interest" together is the innovation Chinese 2014 Herbalife commonweal project.

“康宝莱人认为，真正的慈善和公益，是能够改变一生的一个机遇。‘天使听见爱’就是其中之一，它并非是泛泛而谈的一个口号，而是可以改变一个孩子的一生、一个家庭的未来。这是我们最乐于看到的结果。”李延亮说。▲

"People think that real Herbalife, charity and public welfare, is to be able to change the life of an opportunity. "Angel hear love" is one of them, it is not a slogan generalities, but can change a child's life, a family in the future. This is our most happy to see the results. " Li Yanliang said. "

责任编辑：小申

Editor: small Shen

Public health = + happy, Herbalife Angel hear love to make

康宝莱进入中国市场以来，一直秉持公司创始人马克·休斯的慈善公益理想，始终致力于公益事业，积极回馈社会。康宝莱一直努力将公益变得更踏实、更深入……

Since entering the market Chinese Herbalife, always uphold the company founder Mark Hughes's charity, has always been committed to public welfare undertakings, and actively contribute to the community. Herbalife has been the public becomes more practical, more in-depth......

近年来，康宝莱公司的研发团队汇集了健康医学领域众多资深专家，并在世界各地成立了产品研发基地。同时，康宝莱公司多年来一直致力于慈善事业，其设立的康宝莱家庭基金会已在全球成立了近百家康宝莱之家，每天帮助世界上超过12万名儿童。其中“康宝莱之家”等公益项目在中国开展多年，已在成都、北京和南京建成3家“康宝莱之家”； 2014年，康宝莱中国推出“2014康宝莱全国大学生迷你马拉松公益挑战”，将“迷马挑战”活动与康宝莱“天使听见爱”公益项目相结合，通过鼓励大学生参加公益迷你马拉松的形式，为听障儿童募集善款。截至2014年12月16日，“2014康宝莱全国大学生迷你马拉松公益挑战”吸引了全国4万余名在校大学生参与，为贫困听障儿童募集善款428.13万元；为帮助家庭贫困的重度听障儿童植入人工耳蜗，恢复听力，康宝莱和中国宋庆龄基金会于2009年6月共同设立了“天使听见爱”公益项目。截至2015年2月，康宝莱公司向“天使听见爱”公益项目累计捐款总额超过2200万元，已有63名听障儿童得到项目资助，完成人工耳蜗植入手术并恢复听力，让“天使听见爱”的声音，让人与人之间的爱能够产生共鸣，是康宝莱坚持帮助贫困听障儿童的初衷，体现了一个企业在面对社会责任时所表现出的担当意识和宽阔胸襟；作为一家专业营销体重管理产品、个人营养保健品的跨国企业，康宝莱始终致力于健康生活方式的推广，让原本不喜欢运动、不关注健康的人尝试去体验健康生活方式的重要性。将“体育”和“公益”结合在一起是康宝莱中国2014年公益项目的创新之举。

In recent years, our company R & D team brings together the field of health medical many senior experts, and set up a product R & D base in the world. At the same time, our company has been committed to philanthropy, the establishment of the Herbalife family foundation has set up hundreds of Casa Herbalife worldwide, every day to help more than 120000 children. The "Casa Herbalife and other public projects carried out in China for many years, has been built in Chengdu, Beijing and Nanjing 3" Casa Herbalife "; in 2014, Herbalife China launched the 2014 National College Public Herbalife Mini Marathon Challenge", "fan horse challenge activities and Herbalife Angel hear love public welfare projects. Combined, encourage students to participate in public welfare through the mini marathon to raise money for children with hearing impairment. As of December 16, 2014, the 2014 National College Public Herbalife Mini Marathon Challenge attracted nationwide more than 4 college students, raise money 4281300 yuan for poor children with hearing impairment; restore hearing to help poor families with severe hearing impaired children with cochlear implants, China, Herbalife and Song Qingling foundation in 2009 June set up a "angel hear love" public welfare projects. As of 2015 February, Herbalife Angel hear love "to the public welfare projects donated a total of more than 22000000 yuan, the existing 63 hearing-impaired children to get funding for a project, completed the cochlear implant surgery and to restore hearing to Angel hear love's voice, let the love between people can relate to, is to help the poor fellow deaf children of the mind, reflects a business performance in the face of social responsibility sense of play and broad-minded; as a professional marketing weight management products, nutritional health products enterprises, promote Herbalife is committed to a healthy lifestyle, so that the original does not like sports, do not pay attention to health of people try to to experience the importance of a healthy lifestyle. The "Sports" and "public interest" together is the innovation Chinese 2014 Herbalife commonweal project.

“康宝莱人认为，真正的慈善和公益，是能够改变一生的一个机遇。‘天使听见爱’就是其中之一，它并非是泛泛而谈的一个口号，而是可以改变一个孩子的一生、一个家庭的未来。这是我们最乐于看到的结果。”李延亮说。▲

"People think that real Herbalife, charity and public welfare, is to be able to change the life of an opportunity. "Angel hear love" is one of them, it is not a slogan generalities, but can change a child's life, a family in the future. This is our most happy to see the results. " Li Yanliang said. "

责任编辑：小申

Editor: small Shen