【直报网4月17日讯】（记者 申杰）作为首批获发中国直销经营许可证的直销公司之一，目前如新在中国大陆一线和二线城市拥有超过150家门店，位于上海的如新集团大中华创新总部园区是如新在美国总部以外设立的首个区域总部，也是其发展史上最大的海外投资项目。在2014年，占集团营收半壁江山的NU SKIN 如新大中华区为夯实业务基础，在高速成长的轨道上果断刹车，转而强化内功修炼、提升服务水平，为长期稳健成长打下了坚实基础。而经过数年的探索，这家跨国巨头企业演绎出了令世界都瞩目的“善的力量”！

CNDSN network April 17th news (reporter Shen Jie) as one of the first Direct Selling Company issued Chinese direct selling business license, as currently has more than 150 stores in the mainland China first and second tier city, located in Shanghai, Greater China headquarters innovation park is the first regional headquarters in new American headquarters outside the establishment, but also its the development of overseas investment project is the largest in the history of. In 2014, accounting for half of the country's NU SKIN as the group's revenue in Greater China region as a solid business foundation, decisively brakes in a high growth track, to strengthen the internal strength to practice, improve service levels, for long-term stable growth and lay a solid foundation. But after several years of exploration, the multinational giants to deduce that the world watched "the power of good"!

创造善的力量，如新立足科研深耕大中华市场

Create a force for good, such as based on the Greater China market research.

有人将NU SKIN 如新称为抗衰老行业的“Apple”，正是因其“科技驱动创新”的战略成功。2009年，NU SKIN如新推出融合了基因科技和抗氧化元素的ageLOC科技，获得了空前的反响。NU SKIN 如新的科研团队在研究中发现，人类的基因中，有一些功能性基因群组在年轻时和衰老时的表达出现差异，他们将其定义为青春基因群组YGCs。通过改变基因群组的基因表达图谱，会对生物性衰老产生积极或者消极的影响。AgeLOC科技为市场提供了前瞻性的科研配方及优异的抗老产品，受到众多消费者的亲睐。此外，NU SKIN 如新的成功还得益于其背后强大的科研团队。NU SKIN 如新抗衰老科研中心汇聚了全球化学、营养学、生物学、药理学、毒物学、临床医学等各种领域众多优秀的科学家。NU SKIN如新更力邀多位世界级研究及学术机构出类拔萃的科学家、皮肤学家及植物学家组成如新抗衰老专业科研顾问团，为NU SKIN如新的产品研发过程提供强大的科学支持，帮助人们活出年轻，活出健康。

Some people will NU SKIN as new anti-aging industry known as "Apple", it is because of its "technology driven innovation" strategy. In 2009, NU SKIN launched a new fusion gene technology and antioxidant elements of the ageLOC technology, an unprecedented response. NU SKIN as a new scientific research team in the study found, the human genome, showed different expression of some functional genes in young group and in old age, they will be defined as the youth group YGCs gene. The expression profiles of genes by altering gene group, will have a positive or negative impact on the biology of aging. AgeLOC technology provides the scientific formulation of forward-looking and excellent anti-aging products to the market, many consumers. In addition, NU SKIN as new success also benefited from the strong scientific research team. NU SKIN such as anti-aging research center brings together a large number of outstanding scientists, global chemical biology, pharmacology, nutrition, toxicology, clinical medicine and other fields. NU SKIN such as more invited a number of world-class research and academic institutions to rise above the common herd of scientists, dermatologists and botanists such as anti-aging professional research consultants, to provide scientific support for the NU SKIN strong new product research and development process, to help people live a young, healthy living.

同时，如新能够持续不断的做大中国直销市场，除了将创新DNA植入硬件设施中，也将运用到了如新的人才选拔和人才培养理念中在选拔人才时，如新最看重的不并是名牌大学的学历背景，而是“四心”，即野心、善心、信心和热心。与此同时，在如新内部，还有一个被称为“五i”的理念贯穿始终，即自主个性(independence)、互动共赢(interaction)、创新驱动(innovation)、融入共享(infiltrative)和创企精神(intrepreneurial)。在如新所提供的完善职业发展平台上，具备“四心”特质的人才，才能够在“五i”理念中塑造和培养自己的创业家精神及领导才能，并与如新的企业文化相匹配。科研与人才上的创新，让如新即便在连续亏损的状况下依然保持高昂的斗志，这也是如新能够深耕中国直销市场而屹立不倒的根源所在。

At the same time, such as to continuously expand China direct selling market, in addition to the innovation of DNA implanted hardware facilities, will also be applied to the new talent selection and talent training ideas in the selection of personnel, such as the most important educational background is not famous university, but the "four heart", namely ambition, kindness, confidence and enthusiasm. At the same time, the new interior, one is called "five I" concept throughout, i.e. independent personality (independence), (interaction) interaction and win-win, innovation driven (innovation), into the shared (infiltrative) and (intrepreneurial) a spirit of enterprise. To improve the occupation development platform such as the "four heart", has the qualities of talent, to be able to shape and cultivate their enterprising spirit and leadership in the "five I" concept, and is matched with the new enterprise culture. The innovation of scientific research and talent, make new even still maintain high morale in the continuous loss of status, which is new to deep China direct selling market and stands down the root.

而2014年如新在海外最大的投资项目——如新大中华创新总部园区于去年盛大开幕，被业界普遍认为是如新持续深耕大中华市场决心的体现。2014年4月，投资近5亿元的如新大中华创新总部园区在上海奉贤落成。这是如新集团发展史上最大的海外投资专案。如新创新总部园区整合了世界级的抗衰老科研中心、使命中心与大中华区服务中心，地块面积超过37,000平方米，建筑面积34,000平方米，约相当于6个足球场，其产能可支持未来销售业绩的成长。

And in 2014 the largest overseas investment projects such as new -- such as the Greater China Innovation Park headquarters in grand opening, the industry generally believe that is the new embodiment of the Greater China market will continue cultivating. In 2014 April, an investment of nearly 500000000 yuan as the Greater China Innovation Park headquarters in Shanghai Fengxian. This is the history of the development of new group is the largest foreign investment project. As a new innovation headquarters park integrated service center anti-aging research center, and the mission of the center is a world-class, plots of land area of over 37000 square meters, construction area of 34000 square meters, equivalent to about 6 football fields, its capacity to support future sales growth.

Adhering to the forces of good quality products, such as internal and external forging

作为全球抗衰老巨头，NU SKIN 如新则凭借30多年日用保健品领域的科研实力，全力打造“内外兼修，科技驱动”的大健康战略布局。同时公司在成立之初，NU SKIN如新专注于个人保养品，自1998年并购PHARMANEX华茂，成功切入营养补充品领域之后，NU SKIN如新一直致力寻找这两个领域的共通之处。把外用和内服的两大产品线充分融入健康理念中，专注于抗衰老领域，持续打造双向抗老的内外兼修战略。NU SKIN如新个人保养品作为其“外”在核心，为消费者提供成份纯净、精良的优质产品。结合独家ageLOC抗老科技及天然资源，研发出独家的专利成分及多样性产品，为肌肤提供全方位的呵护，恢复肌肤自然健康光彩。NU SKIN如新希望每位使用其产品的消费者，都拥有新生的肌肤(New Skin)，这也正是NU SKIN名字的由来。PHARMANEX（华茂）营养补充品作为其“内”在核心，一直秉承中华传统医学精髓，注重调理，以内养外，预防为先。致力以科学方法来研究认证草本植物功效，坚持以医药级标准与程序研发营养补充品。NU SKIN 如新认为没有内在的健康，人就如无源之水，无本之木，健康无从谈起。

As the global anti aging giant such as SKIN, NU, with more than 30 years of daily health care products in the field of scientific research strength, to create "inside and outside, big health strategy layout technology driven". At the same time, in the early days, NU SKIN as the new focus on personal care products, since the 1998 acquisition of PHARMANEX and after successfully cut nutritional supplements, such as SKIN, NU has been working to find similarities between these two areas. The topical and oral administration of the two major product lines are fully integrated into the health concept, focus on anti-aging field, continue to build a two-way fight old out strategy. NU SKIN such as personal care products as part of its "outside" in the core, providing pure, good quality products for the consumer. Combined with the exclusive ageLOC anti-aging technology and natural resources, to develop exclusive patent composition and diversity of products, to provide a full range of care for the skin, restore the skin's natural healthy glow. NU SKIN as the new hope to use its products to consumers, has a new skin (New Skin), which is the origin of the name of NU SKIN. PHARMANEX (Hua Mao) as the core of its nutritional supplements in the "inside", has been adhering to the essence of traditional Chinese medicine, pay attention to conditioning, within a raised, prevention first. To study the effect of certification to herbaceous plants in a scientific way, to adhere to the standards and procedures for research and development of pharmaceutical grade nutritional supplements. NU SKIN such as that there is no inherent health, people as the source of water, without trees, the healthy question.

据了解，为确保产品在任何时候均有一致的有效性和安全性，如新集团从选题到实证，始终坚持“6S品质措施”，以制药级标准来生产营养补充品。选题方面（Selection），对研究资料和数据库进行全面性科学评估，遴选功效性、实用性及安全性均达标准产品作为研发标的；来源方面(Sourcing)，由专家小组研究潜在的原料来源，并进行质量评估。对于原料地做实验勘察，来源稳定性做仔细评估；结构方面（Structure）,分析与确认天然活性成分结构，将天然活性成分分离出来，并进行个别研究；标准化方面（Standardization）,要求至少对一个有效活性成分，订定出生产标准。依照专门的生产标准制造，以确保产品品质的均一性、剂量的有效性；安全方面（Safety）,根据已有研究成果做安全性评估，进行微生物实验，化学、毒性和重金属分析；实证方面（Substantiation），华茂产品诉求皆坚持取自科学界所认可的文献，及临床实验证明有效的报告，绝不夸大不实诉求。这是一套源自制药厂的标准化流程，它从产品原料生产采购，有效成分的主题研究选定，定性定量分析到产品的安全性及有效性等步骤，以制药的方法及设备进行严格管控。据了解，“6S品质措施”不仅符合NU SKIN 如新集团美国总部制定的标准，且严格按照美国食品及药物管理局的优质生产程序GMP标准加以检核，以此确保PHARMANEX（华茂）营养补充品的安全性、有效性，让消费者更健康有活力。

It is understood that, in order to ensure that the products at any time has the same efficacy and safety, such as the new group from topic to empirical, always adhere to the "6S quality measures", the pharmaceutical grade standard to produce nutritional supplements. Research (Selection), a comprehensive scientific assessment of the research data and database, the selection of the effectiveness, practicality and safety are up to standard products as the research object; the source (Sourcing), and studied the potential sources of raw materials by a team of specialists, and quality evaluation. For the raw materials to do the experiment investigation, the source of a careful assessment of stability; structure (Structure), analyze and confirm the natural structure of the active ingredient, to separate the natural active ingredients, and individual study; Standardization (Standardization), requirements for at least one active ingredient, work out the production standard. Made according to the specific production standards, to ensure the effectiveness, dose uniformity of product quality; security (Safety), according to the existing research results, do safety assessment, microbial experiment, analytical chemistry, toxicity and heavy metals; empirical analysis (Substantiation), and product demand is accepted to from scientific literature the report, and clinically proven effective, not exaggerated claims. This is a set of standard process stems from pharmaceutical companies, from the procurement of raw materials products, effective components of the selected topic, the qualitative and quantitative analysis to the safety and effectiveness of the process of products, strict control and equipment for pharmaceutical method. It is understood, "6S quality" is not only in conformity with the NU SKIN as the new group American headquarters of standard, and in strict accordance with the American food and Drug Administration and quality production of GMP standard procedures to check, in order to ensure the safety of PHARMANEX (Hua Mao), the effectiveness of nutritional supplements, so that consumers are more healthy and vigorous.

The power of Hong Yangshan, such as the "heart" to adhere to the public lighting

善的力量贯穿如新事业发展的始终。如新集团也认为，一个企业首先应该拥有“善的力量”信念，对自己的产品负责，坚持为消费者提供最优质的产品。秉承“善的力量”的企业文化，如新集团自进入中国以来，一直致力将先进、可靠的产品带给中国的消费者。多年来，如新（中国）坚持依法经营、诚信经营，切实履行社会责任，与中国直销市场共同健康发展。在保护消费者权益，营造公平竞争环境，投身社会公益事业回报社会的同时，如新（中国）通过设立如新“善的力量”基金会、如新中华儿童心脏病基金、如新“5·12”小额信贷基金、如新希望小学以及实施“受饥儿滋养计划”等社会公益项目履行企业社会责任。如新（中国）在大中华区实施了50多个公益慈善活动项目。自2003年至2014年， NU SKIN在中国共建立了17所如新希望小学，帮助了逾12,580名贫困儿童圆学习之梦。2008年，如新中国携手上海市慈善基金会共同设立“如新中华儿童心脏病基金”，该基金会则是由如新集团大中华区针对贫困先心病患儿所发起的慈善救助项目，所有筹集款项专用于贫困先天性心脏病患儿的医疗补助及早期预防筛查。在六年时间里该项目已成功救治超过3,408名先心病患儿。2009年，如新中国和善的力量基金会出资400万元人民币，携手中国扶贫基金会共同合作设立了“如新5.12小额信贷基金”，专门向四川地震中的受灾农民发放，帮助他们重建家园，自力更生，受助进而助人。为了能够守护更多的中华孤儿，让他们在一个有保障的环境下健康成长，NU SKIN 如新承诺在2010至2019年捐助1000万元人民币，为上海、西藏、宁夏的孤儿购买医疗保险，已有85,072人次的孤儿受益。

The power of kindness throughout the new career. As the new group think, an enterprise should first have "the power of good faith", responsible for their own products, to provide the best quality products for consumers. Adhering to the "force for good" corporate culture, such as the new group since entering China, has been committed to advanced and reliable products to Chinese consumers. Over the years, such as the new (China) insist on management, credit management in accordance with law, and earnestly fulfill their social responsibilities, and to the healthy development of China's direct selling market. In the protection of the rights and interests of consumers, to create a fair competitive environment, participate in social welfare undertakings and social returns at the same time, such as the new (Chinese) through the establishment of a new "force for good", such as the new fund, the fund will be children's heart disease such as "5 - 12" micro credit funds, such as the new hope primary school and the implementation of "hungry nourish the children" social welfare projects to fulfill corporate social responsibility. Such as the new (Chinese) implemented more than 50 charity projects in the Greater China region. From 2003 to 2014, NU SKIN in Chinese were established 17 new hope primary school, helped more than 12580 poor children dream round learning. In 2008, new China to Shanghai Charity Foundation jointly set up the "new fund" of the Chinese children with heart disease, the foundation is a charity project by the Greater China for poor children with congenital heart disease was initiated, all to raise money for the poor children with congenital heart disease screening and early prevention of medicaid. In six years, the project has been successfully treated more than 3408 children with congenital heart disease. In 2009, the new China friendly force fund invested 4000000 yuan, together with China foundation for poverty alleviation work together to set up the "new 5.12 microfinance funds", issued to the affected farmers in the Sichuan earthquake, to help them rebuild their homes, self-reliance, recipients and help others. In order to be able to watch more Chinese orphans, let them grow up healthily in a secure environment, such as the new NU SKIN promised in the 2010 to 2019 donated 10000000 yuan, buy health insurance for Shanghai, Tibet, Ningxia more than 85072 visits to the orphans, orphans benefit.

虽然是来自美国的跨国企业，但如新倡导的善无大小之分，日行一善的思想，却和中国传统文化中“勿以善小而不为，勿以恶小而为之”的理念不谋而合。在如新，每售出一瓶Epoch生活纯品系列产品，就捐出2元钱到“善的力量”基金会，支持企业去做善事。公司同时也鼓励员工人人参与，不断捐钱捐物，还要常做义工——如新“善的力量”就是要企业的每一个人心存善念，每天都要至少帮助一个人，能使如新的消费者、员工以及世界上所有的人生活得更好，生活得更久。▲

Although from the USA multinational enterprises, but as the advocate of good size, one thought, not good for small "but in traditional culture and Chinese agree without prior without previous consultation, small and whom not to be evil" concept. In the new Epoch life, a bottle of pure product series of each product sold, he donated 2 yuan to the force for good foundation, support enterprises to do good. The company also encourage everyone to participate in, to donate money and materials, but also often do volunteer work, such as "force for good" is to each individual business being kind, should at least help a person every day, can make such as consumers, employees and all the world's people live better, live longer. "

责任编辑：小申

Editor: small Shen