CNDSN4 month 16 days [] (Chinese "direct") for our future, van taxi full of longing: "it is difficult to imagine any other company can catch up with us, our company has become a great be worthy of the name is not far away."

March 8, 2015 - 10 days, Melaleuca held 2014 Melaleuca at the Shanghai Expo Center (Chinese) annual meeting. In two days of meetings, Melaleuca CEO fan, general manager of the taxi China Nanshan District Ge with executives will all be present. The "A New Day a fresh start, towards the rich" as the theme of theevent, attracting about 6000 Melaleuca elite gathered.

This is the sixth year since Melaleuca into China will, in addition to a slight increase over last year the number of participants, at the annual meeting, van taxi again and direct boundaries.

Out of the ordinary

Slow growth, has been the overall evaluation of the direct selling industry in Chinese Melaleuca, Melaleucainto China first 8 years, the growth rate of the Melaleuca has been hovering at 10%, until 2013 only a littlebetter.

In order to improve the performance of Chinese, Melaleuca has replaced the Melaleuca Chinese area responsible person. Since 2013, Ge Nanshan office, made some reform measures, let the Melaleuca has been significantly improved. In the "knowledge economy" in an interview with reporters, dealers are generally expressed positive.

At the same time, since 2014, to increase development efforts in expanding the market, which in the two or three line of the city opened the way to attract dealers living museum, also made some substantive changes.According to dealers Lee said, 2014 (China Melaleuca) performance of 1100000000 yuan. But this has not been confirmed by digital Inc.

Review of the overall developments in 2014, at the annual meeting, Melaleuca CEO fan Texaco said "great honor". Although it did not disclose the specific data Chinese area, but that he is very happy, "in 2014, the global performance of Melaleuca reached $1320000000, compared to $1200000000 in 2013 increased $120000000, especially China area dealers growth rate reached 237%."

Therefore, in the past year van taxi we work very hard but also very grateful, "shock to Chinese leadersthink, especially Ge Nanshan and our employees. Because they made a good example for others to follow."This allows Vanders to our future "is full of excitement and anticipation".

Nevertheless, van taxi or not unexpectedly once again stressed: "at the annual meeting of the Melaleuca notDirect Selling Company", and in order to prove that he is not a Direct Selling Company, he was very surethat this time, "Melaleuca has been out of the top 100 companies on the DSN."

In order to take the difference of marketing way, at the beginning of 2014, van taxi and Ge Nan Huashan inmeetings with the emphasis on direct marketing to draw a line, and tries to prove that the non Direct Selling Company to our dealers in a variety of ways.

"Melaleuca in the market is taking a road of the one and only, it is hard to imagine any other company cancatch up with us, those eager people don't try to Melaleuca Road, their thinking is deeply ingrained stay incheap inferior products, has been lobbying the pathway through the competition in the market." Van taxi at the annual meeting of the out of the ordinary place said about melaleuca.

In the out of the ordinary behind van taxi, pay more attention to "the business structure of ordinary people".He said, "nobody can form strong business partners, and Melaleuca is little company, you can choose whattitle, rank leaders choose what to do."

Before the van taxi create Melaleuca, he admits to "in addition to farm work, but also a truck unloadingcargo, was a railroad, selling beef jerky, washed clothes at the laundromat." The reason is because he wants to create a single, "for those who failed to get in the workplace than ordinary, Melaleuca can give them to provide a good platform for financial freedom."

Melaleuca since its inception has been 30 years, van taxi, "selling a product to have a style of one's own waythrough word of mouth, teach orally among consumers to give us a free advertisement." And he thinks, it issimilar to the "personal Inc franchise" which is different from traditional enterprises and Direct Selling Company, with dealers Miss Lee's words to explain that "other companies multiplication operator, Melaleucamultiplication is the consumer".

In order to distinguish it from other Direct Selling Company, van taxi at the annual meeting also emphasizedthis point of view, "in the past dozens of years, other Direct Selling Company is unable to change business models, and not high quality products into the market, in fact, their marketing is also an important reason,but this mode of operation is wrong price."

"They will be new products into the market, let the customer interest, the company's senior leadership is shaping up to be the image of the master. Their price is very high, high to most people will not buy. Once thefalse information of their products are exposed, they will soon go out of business. We have never seen a Direct Selling Company is willing to fund investment in high-quality product development, they are not willing to spend money to research and development, but also believe that they can always cheat customers. Theiridea is that as long as the gimmick enough, the snowball to Eskimos are not a problem. But they forgot one thing, as long as the customer found out that you cheated on him, will be immediately discarded products,no longer buy." Van taxi, Melaleuca has the advantage of their products, while other companies ignore these, just to the brand as a selling point, many Direct Selling Company are examples of this, so we have a unique advantage."

Offbeat sales

But, paradoxically, on the one hand, Melaleuca and direct to distance themselves from the relationship, on the other hand, but also in accordance with the direct sales model in operation, "Melaleuca reserves the advantage of the direct sales, such as word of mouth marketing, low cost of business, the only need to do isevery months only 340 yuan to buy the products can be."

However, the dealer Wang told reporters, "this is to allow dealers to change a way of thinking", but in fact it is in accordance with the direct sales model to do, he said, Melaleuca has a business school, "each instructor is actual combat experience", and how a set of operating mode, referred to as the seven stepsfirst, continue to increase, "the new customer list; second, continue to offer; third, share fourth, 48 hours ofMelaleuca; follow up; fifth, to celebrate the successful partners; sixth, actively participate in the fast trains(goal setting and action; make oneself an example (seventh), the home of all products for the Melaleuca)."

At the same time, in order to change this kind of "thinking", Mr Wang says, "only in the direct selling license application Do in Rome as Rome does. China, prove our bonus allocation ratio is legal."

Of course, this does not prevent the dealers work, "we usually don't allow people to join our economy more difficult, because it is not a cause but a timely assistance, icing on the cake, want to make more money to earn more business, it can also prevent some economic difficulties people do more difficult."

However, the annual meeting, van taxi has said, companies need is not money, no background, noexperience of this kind of people to join, and dealers seem to actual operation situation and some do not meet. But no matter how, to receive the award on stage the dealer always makes people full of expectations.

"There are thousands of room in this story, each story is very important, the company can build up on your efforts." Vanders said, in the past 30 years, he heard a lot of stories, "learning to everyone can be successful, as long as he is able to make up your mind to do it, I heard a lot of people say they do, but theydid not do, but I have never seen a man told me that I would be do it, and they do not do it, I have not seen."

According to Mr. Wang said, van taxi mainly praised the dealers to hold up, the story to encourage dealers will experience replication continues, "his story can also be your story".

In order to expand the market Chinese District, at the annual meeting, general manager of MelaleucaChinese Ge Nanshan also announced the news in 2015, eight development: a new file, online membershipform; two, Tianjin, three shops to move; transfer function; opened four shops, Hunan; five, to exit the mobile phone website; six, establish "life's work" listed; seven, Chongqing delivery center new start; eight, Hebei,Shandong, Liaoning, Jilin, the use of the SF express.

In addition, children's nutrition and oat cleansing tyrants and other products unveiled at the annual meeting,Ge Nan Shan said, according to the development of the company, the fourth quarter of this year will alsoprepare some new store opening area. This year is the Melaleuca (Chinese) get a license after eighth years, how to enhance the performance of rapid, taxi and van Ge Nanshan did not make clear.

"Direct Selling Company" the hardest thing to do

Although van taxi and Ge Nan Shan strongly emphasized and direct boundaries, but dealers generally recognized, Melaleuca is Direct Selling Company, also in accordance with the direct sales model in operation.

Expand the market difficulties is the biggest problem encountered is the dealer, "Melaleuca, really hard to do, Melaleuca is the most difficult to do in a Direct Selling Company, because of the direct sales person's point of view, pay the high initial fee + success meeting is the same rule, Chinese are impulsive, do direct marketing is to make money career oriented, there must be, must be reported to ten thousand to sendflowers, send an egg, twenty thousand."

However, they said, it may be personal understanding or judgment is different, "Melaleuca 340 yuan, one by one to accumulate, really hard ah, so a lot of direct sales people cannot read, read also spend a lot of time.As for the direct sales model, is to let a lot of people are very surprised."

But, they will continue to do comparison of Direct Selling Company. In order to highlight the advantages ofMelaleuca, Mr. Wang will be with the Amway compare, "first, Amway team to develop, each in a region ofMelaleuca, will be in the electronic commerce + direct sales model to explore the market, similar to the 7-11retail convenience store model, so it is conducive to the development of the market; second, Amway bonusis not humane, and Melaleuca increased travel and training; third, Amway meetings, the cost and earnings inequality, and Melaleuca not so much meeting; fourth, Amway product is good, but it's a lot cheaper thanour products; fifth, Amway is old, does not have the market, although the old company Melaleuca but themarket for development." "

(original title: Melaleuca mention to direct marketing dealers said the most difficult to do Direct Selling Company)

Editor: Wan Wan