CNDSN network April 15th news (reporter Shen Jie) "a seed to create a kingdom", in the Chinese world, the creation and development of Ti is not only a famous story, also carrying too many people hope for a happy life. In recent years, G Ti from R & D, production, manufacturing, sales and service to customer service tracking, this strict, give health, beauty and quality of life for the majority of customers, and actively participate in public welfare activities, contribute to the community, to fulfill a social responsibility of enterprises. Keti, from a seed has become a sea of health, beauty, wealth paradise!

创新永无竭尽，热衷服务塑造国际品牌

Innovation never do, enthusiastic service and creating international brand

克缇怀着对美丽、健康、财富的深邃感悟，用卓越的目光审视世界，将不倦的足迹跨越国际。良好的品牌必须具备良好的品牌力来做支撑，没过硬的产品质量就没有领导性的品牌形象，为了引领行业，克缇始终能为消费者提供最新的美丽选择，克缇一直保持一支国际一流的研发团队，还持续特聘化物科技、生化科技、营养保健等各类专家、学者，与欧美先进的科研实验室同步合作，致力新品研发。

G Tihuai of beauty, health, wealth and deep feeling, look at the world with prominent eyes, the tireless footprint across the international. A good brand must have a good brand power to support, not the perfect product quality there is no leading brand image, in order to lead the industry, Keti always can provide beautiful selection of the latest consumer, Ti has maintained a world-class R & D team, also continued to chair of science and technology, biochemical technology nutrition and health care, and other experts, scholars, and advanced research laboratory in Europe and the United States is committed to new product research and development of synchronous collaboration.

同时克缇做直销尊重行业发展的客观规律，互相共赢，强调服务，为此克缇果断对行业、对业务政策进行了调整，摒弃了直销中的不良因素，充分发挥直销行业互助共赢的力量，各项业务的举措更加接地气。因此，克缇中国推出的新业务举措，内容包括市场拓展，产品研发，教育培训等多方面，形式更加多样化，内容更加贴近市场，这些注重互动，强调从业的创新举措受到了市场的热烈欢迎。

At the same time ti do direct sales to respect the objective laws, the development of the industry of mutual win-win, stressed the importance of service, so ti decisive to the industry, adjust the business policy, to abandon the negative factors of direct selling, direct selling industry, give full play to the strength of mutual win-win business initiatives, more down to earth. Therefore, new business initiatives launched Chinese Keti, including market development, product research and development, education and training and other aspects, more diverse forms, content is more close to the market, the focus on interactive, emphasizing innovation practitioners were warmly welcomed by the market.

二十一世纪的经营策略在于掌握通路及趋势，克缇集团从研发、生产、制造、销售到售后追踪及服务，均能透过完整的通路掌控第一手的信息和最新的市场趋势；积极朝向电子商务拓展，结合网际网络及行动网络的信息流，开拓更广大的市场规模，以华人为轴，立足台湾放眼世界，将物流、贸易、产销及其它相关的投资事业整合，进而转型成高效率的跨国营销网络。如今，克缇早已迈开国际化步伐，产业遍布中国台湾、中国香港、中国大陆、中国澳门、马来西亚、美国、印度尼西亚、泰国、新加坡、韩国、加拿大、日本、法国等13个国家和地区。

In twenty-first Century the business strategy is to master the path and trend, Ti group from R & D, production, manufacturing, sales and service to customer service tracking, can complete access control through first hand information and the latest market trends; positive towards e-commerce development, combined with the Internet and information flow network, open up more the size of the market, to the Chinese as the axis, based in Taiwan, will have the whole world in view of logistics, trade, marketing and other related investment business integration, and transformation into an international marketing network efficiency. Today, Ti has taking the pace of internationalization, industry throughout Taiwan, Hongkong, China China Chinese, Macao, Malaysia, China, American, Indonesia, Thailand, Singapore, South Korea, Canada, Japan, France and other 13 countries and regions.

克缇致力于将优质生活带入千家万户，回馈社会，为消费者提供更完美的产品和服务，是全球创新优质生活的倡导者，克缇也会将高标准、严要求，稳扎稳打，将健康、美丽、财富撒向全世界。

Ti is committed to quality of life into thousands of households, contribute to the community, to provide more perfect products and services to consumers, is an advocate of global innovation, quality of life, ti will be high standards and strict requirements, stand firmly and fight steadily, healthy, beautiful, spread the wealth around the world.

Standardize the management, the culture of integrity quality cast products

产品质量是企业赖以生存和发展的生命线，克缇深谙此中道理，从第一款传奇氨基酸洁面霜开始，克缇就一直本着对消费者负责，对经销商负责，对行业和社会负责的态度，坚持“质量第一，诚信为本”的经营理念，在企业内部建立质量诚信自律机制，强化质量诚信意识，坚持以质取胜，加强质量管理，严格保障质量安全。同时“克缇出品，必属极品”，这是克缇产品从研发、生产到销售每一个环节都追求的目标。对市场的贴合，对消费者的尊重，对健康与美丽的极致追求是克缇产品内在的本质。目前，克缇产品已经形成了以化妆品、保健食品为核心的健康美丽系列，以保洁用品、厨房用品为主的优质生活系列完整体系，可以充分涵盖大众的需求，满足大众的追求。

Product quality is the lifeline of the enterprise survival and development, G ti know this truth, from the beginning of the first paragraph of the legendary amino acid cleansing cream, Ti has been responsible for consumer, the dealer is responsible, responsible for Industry and social attitude, adhere to the "quality first, integrity - based" business philosophy, the establishment of quality honesty and self-discipline mechanism within the enterprise, enhance the quality awareness of integrity, adhere to the quality, strengthen quality management, strict quality and safety protection. At the same time "Keti produced, will be the best", this is a TI products from R & D, production and sales of each link is the pursuit of the goal. On the market with respect to the consumer, health and beauty, the pursuit of the ultimate product is the inherent nature of ti. At present, G TI products has formed a series of cosmetics, health and beauty to health food products as the core, with cleaning supplies, kitchen supplies based quality life complete system, can fully cover the needs of the public, to meet the public's pursuit.

在克缇创立之时，克缇国际集团总裁陈武刚博士就为克缇奠定了企业文化基石，即克缇《六大信条》、《五大原则》，其核心就是“爱与分享”，这也是广大克缇人为人、治事、经营的理念。为此克缇不仅着力产品研发，还严守产品质量关。在产品质量安全上，克缇严格依照国家食品、保健品、化妆品等相关行业法律法规来系统监管研发、生产、销售、物流等整套环节，确保产品质量及研发工作能够体现企业对公众、社会以及环境的尊重，以符合伦理、道德的行为回馈社会。时至今日，经过商务部批核，克缇（中国）获批直销产品已多达近200 款，并多次获得由中国质量检验协会和直销行业媒体颁发的“全国质量诚信倡议先进典型企业”、“消费者喜爱产品”等荣誉。借由这些品类丰富的优质产品，克缇把健康、美丽传递到广大消费者手中。

In the creation of Ti, Ti International Group CEO Dr. Chen Wugang as Keti laid the cornerstone of corporate culture, namely the Keti "six principles", "Five Principles", the core of which is "love and share", which is the majority of people, Ti, the concept of business affairs. The Keti not only focus on product research and development, but also to the quality of products. In product quality and safety, Ti in strict accordance with the national food, health care products, cosmetics and other laws and regulations related to R & D, production industry regulatory system, sales, logistics and so the whole process, to ensure product quality and R & D work to the public, to reflect the corporate social and environmental respect, to comply with the ethical, moral behavior to serve the society. Today, the Ministry of Commerce approved, Keti (Chinese) approved direct product has been up to nearly 200, and won by Chinese Quality Inspection Association and the direct selling industry media awarded the "national quality integrity initiative advanced enterprise", "consumer products" and other honors. By means of the rich category of quality products, Keti to health, beauty is transferred to the hands of consumers.

质量就是价值，质量就是生命，质量决定发展。作为质量安全的主体责任企业,克缇（中国）将会继续不断发扬企业主导作用，践行企业质量责任与义务，不断优化产品结构，推陈出新，为更多喜爱克缇的朋友们提供更多，更优质的产品和服务！

Quality is the value, quality is life, quality development. As the main responsibility for the enterprise quality and safety, Keti (China) will continue to carry forward the enterprise leading role, responsibilities and obligations of enterprises quality practice, constantly optimize the product structure, bring forth the new through the old, more love for more Keti friends, more high-quality products and services!

The practice of social responsibility, actively participate in public welfare transfer g Tiai

克缇在专注规范经营管理的同时，亦奉行“奉献爱心，不求回馈”的信条，积极参与各项教育、文化、培训等公益活动，不遗余力的承担企业的社会责任，并引导所有克缇人和影响更多的人为社会做出贡献。而克缇（中国）作为克缇集团的一分子，亦秉承“爱”与“分享”的理念，真正实践“取之于社会，用之于社会”的回馈精神，并引导所有克缇人为社会做出贡献。

Keti focus on regulating the management at the same time, also adhere to the "love and dedication, not seeking feedback" credo, actively participate in various cultural, education, training and other public welfare activities, spare no effort to undertake the social responsibility of the enterprise, and guide all Tiren and influence of human society will contribute more. The Keti (Chinese) as a member of Ti group, also adhering to the "philosophy of love" and "sharing", the real practice of "taken from society, society should be used on the" back to spirit, and guide all Keti human society to make contribution.

当社会需要克缇的时候，克缇也总是伸出无私的援手，对弱势群体伸出援助之手是每一家企业义不容辞的责任。自成立之初，克缇就一直持续不断的开展多种社会公益活动，认真践行企业社会责任。自2009年起，克缇就与中国青少年教育基金会合作，启动希望工程“燃灯计划”，开展送教上门活动，并定期组织丰富的助学活动，让更多贫寒的青少年获得学习成长，改变人生的机会。其中2014年8月，云南省昭通市鲁甸县发生了6.5级地震，克缇上下感同身受，积极携手希望义卖中心在公司内部和经销商伙伴中发起“‘燃灯计划’爱心书包·鲁甸希望”的募捐救助活动。除此之外，克缇还开展了大量的慈善活动。例如“瑞丽阳光基金”连续两年帮助了贫困地区儿童；“乡村小学生绘画大赛”提高了小学生素质全面；“希望工程爱心图书室”开拓儿童视野，提供了丰富教育资源。值得一提的是，克缇还成立了专门的“文教基金会”，用来整合大家的爱心，结集更多、更广的力量，让克缇回馈社会、资助文化教育的美丽梦想得以实现。

When society requires g Ti, Ti is always out of selfless assistance to vulnerable groups, to lend a helping hand is the bounden duty of every enterprise. Since its inception, has been constantly Keti to carry out various social welfare activities, seriously practicing corporate social responsibility. Since 2009, ti will cooperate with China youth education fund, launched the hope project "the enlightening education program", carry out to the door, and regularly organize rich student activities, so that more poor teenagers get to learn and grow, life changing opportunities. In 2014 August, an earthquake of magnitude 6.5 occurred in Ludian County, Zhaotong City, Yunnan Province, G ti on empathy, positive in the hope of sale center within the company and distributor partners launched the "'the enlightening education program' love bags, Ludian hope that the" relief fund-raising activities. In addition, Ti has carried out a large number of charitable activities. For example, "Ruili sunshine fund" for two consecutive years to help the children in poor areas; "in rural primary and secondary school students painting contest" to improve students comprehensive quality; "project hope love library" to develop children's view, provides rich education resources. It is worth mentioning that, Ti has also set up a special "foundation", to integrate all the love, a collection of more, more strength, let Ti society, culture and education funding beautiful dreams can be realized.

未来，克缇将继续响应国家工商总局在全国直销企业开展履行企业社会责任的指引号召，践行企业社会责任与义务，发扬克缇爱人助人的企业精神！同时，克缇也希望更多企业可以参与、投入到更多的慈善活动中来，奉献爱心、帮助更多需要帮助的群体，为社会的和谐发展贡献更多力量！▲

The future, ti will continue to respond to the State Administration for Industry and commerce to carry out corporate social responsibility refers to the direct selling enterprise called in quotation marks, practicing corporate social responsibility and obligation, to carry forward the Keti love to help people in the spirit of enterprise! At the same time, Ti also hope that more enterprises can participate in, into the more charitable activities, the dedication of love, help more people in need of help groups, contribute more power for the harmonious development of the society! "

责任编辑：小申

Editor: small Shen