【直报网4月14日讯】（新华网）据康美药业最新披露的年报显示，康美2014年度实现营业收入159.49亿元，同比增长19.39%，公司启动的“互联网+中医药”，依托中医药全产业链优势，集合各业务板块的优势资源，初步完成了从垂直型到平台型电商的战略升级，也在健康产业领域设计出“大健康+大平台+大数据+大服务”的发展路线图。

[report] (news network April 14th xinhuanet.com) according to the U.S. pharmaceutical latest disclosure report shows, Kang beauty 2014 annual operating income 15949000000 yuan, an increase of 19.39%, the company launched the "Internet + traditional Chinese medicine", relying on the advantages of traditional Chinese medicine industry chain advantages of resources, a collection of various business board piece, preliminary to complete the upgrade from the vertical to the platform based electricity supplier strategy, a "roadmap for health + platform + big data + services" design in the health industry.

成立18年以来，康美药业如何在一次次的的转型升级中脱颖而出？中医药行业的领军人物怎么理解“健康中国”的理念？对于大众关心的医改问题作为民营药企有着怎样的思考？近日，新华网记者采访了第十一十二届全国人大代表、康美药业股份有限公司董事长马兴田。

Since its establishment 18 years ago, how to Kangmei pharmaceutical talent showing itself in the transformation and upgrading of the again and again? The leader of the Chinese medicine industry how to understand "the health China" concept? In the health care issues of public concern as the private pharmaceutical companies how to think? Recently, xinhuanet.com reporter interviewed eleventh of the twelve National People's Congress, the U.S. pharmaceutical Limited by Share Ltd chairman Ma Xingtian.

新华网：今年的政府工作报告中明确提出“不断提高医疗卫生水平 打造健康中国”，作为健康产业的领军人物，您对此你有何看法？

Xinhuanet.com: this year's government work report clearly put forward "to improve the health level, to create a healthy China" as a leader in the health industry, you what do you think about this?

马兴田：今年的政府报告中提出的这一要求，对我们所有从事健康服务产业的企业和个人，都是一个巨大的鞭策和激励，我们既要看到“打造健康中国”是我们所有人的共同任务，也要看到中央对健康服务产业的发展指引了方向，划出了一片广阔的发展空间。国务院办公厅同月印发了《全国医疗卫生服务体系规划纲要（2015—2020年）》的通知，提出了落地发展的步骤和方案。实际上，政府工作报告的要求也是我国新医改的目标，我们既要通过医改让全体国民享受到国家改革开放30多年的发展红利，也要通过医改放大健康服务产业的市场，以改革求发展。所以，我们看到《纲要》提出开展健康中国云服务计划，同时对社会办医、公立医院医师多点执业、中医药服务资源配置、发挥中医药“治未病”和养生保健优势等方面提出了更加明确的指引，并进一步放宽条件、规划了发展空间，是一个很大的改变。可以说，对整个健康服务产业都具有很强的指导作用。

Ma Xingtian: this requirement put forward this year's government report, for all of us in the health service industry enterprises and individuals, is a great encouragement and incentive, we should see the "create a healthy Chinese" is a common task for all of us, but also to see the direction of the central health services industry the development, develops a broad space for development. The general office of the State Council on the issuance of the "national health service system plan (2015 - 2020)" notice, put forward the steps and the floor plan development. In fact, the requirements of the government work report is China's new medical reform goal, we should not only through the reform, let all the people to enjoy the dividends of reform and opening up 30 years of national development, also to enlarge the health service industry market through reform, to reform and development. So, we see the "Outline" put forward to carry out health Chinese cloud service plan, at the same time of shehuibanyi, made more specific guidelines for public hospital doctors more practice, traditional Chinese medicine service resource allocation, play the TCM "preventive treatment of disease" and the health advantages, and further relaxation of the conditions, the development of space planning, is a big change. It can be said, has a strong guiding role for the entire health care industry.

Xinhuanet.com: Guangdong Province in recent years, the implementation of the strategy of strengthening the province of traditional Chinese medicine, you feel how effective?

马兴田：我省实施中医药强省战略后，在省委省政府的指导下，在社会各界的关心下，通过全体中医药行业的共同努力，取得了卓越的成绩，概括来说，是实现了7个方面的突破：一是在政策支撑层面有了新的突破，从发展规划到实施方案，各类政策的出台有力地推动了行业的发展；二是政策财政保障上有了很大的突破，省级中医药强省建设专项资金的引导作用得到充分发挥；三是服务质量与服务领域有新突破，中医药服务体系进一步健全，服务能力不断提升；四是中医药队伍素质与学科建设有新突破，在邓铁涛、禤国维等国医大师的率领下，中医药人才的队伍素质不断提升；五是中医药科技创新与成果转化有新突破，广大中医药学人推陈出新，在一些重点领域屡建新功；六是中医药文化传播与国际影响有新突破，中医疗效得到越来越广泛的认可

新华网：请结合康美的实际情况谈谈广东中医药行业的发展，和全国其他地方相比有何优势？

Xinhuanet.com: please with the development of the actual situation of Guangdong Kang beauty about traditional Chinese medicine industry, and other parts of the country compared to what advantage?

马兴田：广东是中医药大省。我省有众多实力雄厚的中医药企业，他们推出的优秀产品惠及了亿万国人，对我国的全民健康保障事业贡献了重要力量；还有许多知名的中医医疗机构和大量的名老中医、名药师，他们不但传承发扬了我国独特的中医文化，并且以其仁心仁术为广大病患除去病痛、恢复健康；我省中医药事业更有深厚的群众基础，人们的日常生活和饮食中大量使用中药，并积极利用中医中药知识养生保健，中医药文化十分普及。省委省政府十分重视中医药事业，早在2006年，广东省委、省政府就高瞻远瞩地做出了“中药强省”战略决策，出台了一系列的政策措施，推动中医药事业的发展。2014年3月，省政府制定了《广东省推进中医药强省建设行动纲要（2014-2018）》，提出到2018年建立适应我省中医药事业发展的管理体制和运行机制，建成更加完善的中医医疗服务网络，形成一批特色鲜明、产业链完善、具有较强竞争力的中药产业聚集区。可以说，我省中医药事业基础牢固、重点明确、战略前瞻，正处于一个非常好的发展时期。我认为，有省委省政府的大力扶持和正确指导，有广大群众对中医中药的热爱，凭借全体中医药事业从业人员的努力拼搏，我省中医药事业的未来充满希望，必将迎来一个又一个辉煌的成果，引领我国中医药事业进入更高的发展水平。

Ma Xingtian: Guangdong Province Chinese medicine. I have many strong Chinese medicine enterprises, the benefit of the launch of their excellent products to millions of people, the national health care undertakings in our country's important contribution to the force; there are many well-known medical institutions and a large number of old doctor of traditional Chinese medicine, pharmacists, they not only inherit and carry forward the Chinese unique Chinese culture, and for the majority of patients with both a benevolent mind and heart to remove the pain, restore the health of our province; traditional Chinese medicine traditional Chinese medicine more deep foundation of the masses, the use of a large number of people's daily life and diet, and actively make use of traditional Chinese medicine health care knowledge, the culture of traditional Chinese medicine is very popular. Provincial government attaches great importance to the cause of traditional Chinese medicine, as early as in 2006, Guangdong provincial Party committee, the provincial government to look far ahead from a high plane "traditional Chinese medicine strong province" strategy, issued a series of policies and measures, promote the development of Chinese medicine. In 2014 March, the provincial government to develop a "strong medicine of Guangdong Province, to promote the construction of the platform for action (2014-2018)", proposed in 2018 to establish the development of traditional Chinese medicine management system and operation mechanism of Chinese medicine into medical service network, more perfect, to form a number of distinctive characteristics, improve the industrial chain, with strong competitiveness. Traditional Chinese medicine industry gathering area. It can be said, our province traditional Chinese medicine solid foundation, a clear focus on the strategic, forward-looking, is in a very good period of development. I think, there is strong support and guidance of the provincial government, the masses love of traditional Chinese medicine, Chinese medicine practitioners with all the hard work, the province of traditional Chinese medicine of the future full of hope, will usher in a glorious achievements, leading to the development of Chinese medicine in China the higher level of.

Xinhuanet.com: with the increase of people's health needs, many pharmaceutical companies have to transition into the field of health, to the development of health food and other non drug products, is to see how, how to do for this trend Kang beauty? Pharmaceutical companies should pay attention to what?

马兴田：你看得很准确，现在的确有许多药企进入了大健康领域，包括我们康美药业，也开发了一些药食同源的保健食品，这其实呼应了《全国医疗卫生服务体系规划纲要（2015—2020年）》提出的“推动中医药与养老结合，充分发挥中医药’治未病’和养生保健优势”规划，是一个重大趋势。在这样的过程里，我认为，一个很重要的工作是政府如何监管大量药企开发出来的不同类型、不同效果的非药品产品，制定出行业标准，规范行业秩序，在保障行业公平竞争的同时，确保这些大健康产品的质量。对于药企而言，一个很重要的任务是，如何在激烈竞争的市场里，发挥技术创新与服务创新的优势，开发出老百姓真正需要的大健康产品来，并保证大部分消费者能够享用得到。

Ma Xingtian: you look very accurate, there are now many companies to enter the field of health, including our Kangmei pharmaceutical industry, but also for the development of some edible, it echoes the "national health service system plan (2015 - 2020)" proposed "to promote Chinese medicine and pension combined, give full play to the role of traditional Chinese medicine 'disease' and health care planning advantages", is a major trend. I think that in this process, and a very important work in different types and effects of government how to regulate a large number of pharmaceutical companies developed non pharmaceutical products, to develop industry standards, regulate trade order and fair competition in the insurance industry at the same time, to ensure the quality of these health products. For pharmaceutical companies, is a very important task is, how in the fierce competition in the market, play the advantages of technological innovation and service innovation, the development of large health products people really need, and ensure that most consumers can enjoy.

新华网：不少医药制造业企业反映，新医改以来企业的价格和成本压力都越来越大，康美在这方面感觉如何？你认为应该如何应对这种行业形势？

Xinhua News: a lot of pharmaceutical manufacturing enterprises reflect, since the new medical reform the price and cost pressures are growing, how does it feel to Kang Mei in this respect? Do you think should be how to deal with this situation?

马兴田：康美在中医药行业里实行的类似三星的模式，我们多年前便提出了打造中药全产业链战略。我们拥有自己的中药材种植基地，能够保证大量原材料的供应和质量；也有自己的中药材专业市场，确保中药材包括中药饮片能够高效、低成本地流通；有自己的中药材、中药饮片的加工、炮制基地，能够有力控制公司产品的质量。我们还花大力气推进了信息化建设，推出了全国唯一一家国家级中药材价格指数，能够有效把握中药材市场的变化情况。我们有自己按三甲标准建设的医院，并和全国超过3000家医院保持着良好的合作关系，合作的连锁药房达15万家，能够做到对医院、药房的直接供应，大大节约产品的流通成本。我们拿到了国家直销牌照，启动了直销业务，让更多的消费者以更低的价格享受到我们康美的优质产品。我相信新医改的深入推进，对于我们公司来说将起到一个很大的促进作用。

Ma Xingtian: Kang beauty in Chinese medicine industry to implement similar to Samsung's model, our many years ago proposed to build the whole industry chain strategy of traditional Chinese medicine. We have our own planting base of Chinese herbal medicines, to ensure the supply of raw materials and a large number of quality; also have their own professional market of Chinese herbal medicines, Chinese herbal medicine including herbal can ensure the high efficiency and low cost of circulation; have their own herbs, Chinese herbal medicine processing, processing base, can effectively control the quality of the company's products. We also make great efforts to promote the informatization construction, introduced the medicinal material price index of the only one national, can effectively grasp the changes in the medicine market. We have our own standard construction according to three hospitals, and more than 3000 hospitals across the country to maintain good relations of cooperation, the cooperation of the chain pharmacies amounted to 15, can be directly supplied to hospitals, pharmacies, greatly reduce the circulation cost of the products. We got the national direct selling license, launched a direct sales business, so that more consumers at a lower price to enjoy our quality products Kang beauty. I believe that the new health care reform deepening, for our company will play a great role in promoting.

新华网：作为广东的民营企业，在发展壮大的过程中遇到过什么困难？又是如何克服的？对于广东乃至中国的创业环境怎么看？

Xinhua News: as a private enterprise in Guangdong, encountered some difficulties in the process of development and growth? Is how to overcome? How to look for Guangdong and even China's business environment?

马兴田：作为一家民营企业，能够为国家医疗卫生事业贡献一点自己的力量，我们感到非常荣幸。我们也很幸运在广东这样一个中国改革开放的前沿地区创业，充分感受到国家开放政策带来的创业激情，学习到各种前沿的经营管理思想，与来自全国各地的优秀人才同舟共济，共谋发展。任何一个企业发展过程中都会遇到自己的困难，康美也是如此，这些困难既有大环境的原因，更有自己经营的原因，有困难就要克服，蹲一蹲才能更好地起跑，我们把每一次困难当作一次机遇，把克服困难作为动员全体康美人共同奋斗的目标，优秀的企业总是在困难中前进的。

Ma Xingtian: as a private enterprise, medical and health undertakings countries to contribute some of my strength, we feel very honored. We are very lucky in Guangdong such a Chinese the forefront of reform and opening up areas of entrepreneurship, the state policy of opening to the outside world has felt the full of entrepreneurial passion, to learn advanced management idea, and from all over the country's talents to pull together in times of trouble, and seek common development. Our difficulties are encountered during the development of an enterprise, so it is difficult to have Kang beauty, the large environmental reasons, and their own business, there are difficulties to overcome, squat in order to start, we put every difficulty as an opportunity, to overcome difficulties as mobilization Kang beauty all the common objective of the struggle, the outstanding enterprise is always moving forward in difficulty..

新华网：医疗腐败、医疗纠纷案件近期出现不少，您认为该如何从源头上疏导，理顺药品价格，提高医疗服务水平？

Xinhuanet.com: medical corruption, the medical dispute case recently appeared a lot, you think how to divert from the source, to straighten out the price of drugs, improve the level of medical services?

马兴田：当前的医疗腐败、医疗纠纷，包括不时出现的各种严重的医患冲突，应该说，都是长期的历史累积而成的，其中既有医疗体制的原因，也有城乡差距、收入差距、人口老龄化等社会结构的原因。实际上，当前群众反应强烈的药品价格高昂、医疗服务水平参差不齐，正是当前我国医疗卫生事业恶化的一个表现，也是医疗体制扭曲的结果。冰冻三尺非一日之寒，解决这些问题也不是一朝一夕能够完成，当前政府正在推进的新医改，就是为了解决这些问题而设计的。我认为，要从源头上解决这些问题，医疗体制的改革是一个方面，社会福利制度的完善是另一个方面，我们要改变医生，也要改变患者，更要不断改善已经恶化的医患关系，包括医疗体制和群众的就医理念。我认为，国家医疗体制改革的思路已经十分清晰，包括中央全面深化改革领导小组4月1日审议通过的《关于城市公立医院综合改革试点的指导意见》，已经在大力推进相关工作。▲

Ma Xingtian: the medical corruption of medical disputes, the doctor-patient conflicts, including all appear from time to time, the serious should be said, is the long-term historical accumulation, which is due to the health care system, also because of the gap between urban and rural areas, the income gap, the aging of the population and social structure. In fact, the current high, people reacted strongly to the drug prices and medical service level is uneven, it is a manifestation of the deterioration of the current China's medical and health undertakings, but also distort the results of medical system. Rome was not built in a day, to solve these problems can not be solved overnight, the current government is promoting the new health care reform, is designed to solve these problems. I think, to solve these problems from the source, the reform of the medical system is one of the ways to improve the social welfare system is another aspect, we should change the doctor, but also to change the patients, to improve the doctor-patient relationship has deteriorated, including medical system and the medical philosophy. I think, the national medical system reform has been very clear, including the central leading group comprehensively deepen reforms in April 1st passed the "on the city public hospital comprehensive reform pilot guidance", has been vigorously promoting the related work. "

（原标题：康美药业马兴田：为“健康中国”矢志不渝)

(original title: Kangmei pharmaceutical Ma Xingtian: "health Chinese I won't change any day")

责任编辑：婉婉

Editor: Wan Wan