【直报网4月13日讯】（记者 申杰）2015年3月5日上午十二届全国人大三次会议上，李克强总理在政府工作报告中首次提出“互联网+”行动计划。而“互联网+”行动计划的制定，恰恰迎合了直销企业发展突飞猛进的势头，更推动直销企业与移动互联网、云计算、大数据、物联网等与现代制造业结合，促进电子商务、工业互联网和互联网金融健康发展，引导直销企业通过互联网拓展国际市场，并全力推进创新、创业，全面激发市场和社会活力，为此，不少直销企业抓紧时机率先采用了“互联网+”的模式。相信不久的未来，直销企业进入创新驱动发展的“新常态”将会来临！

CNDSN network April 13th news (reporter Shen Jie) the morning of March 5, 2015, the twelve session of the three meeting of the NPC, Premier Li Keqiang first proposed the "Internet +" action plan in the government work report. "Internet +" action plan, precisely to the direct marketing enterprise development make a spurt of progress momentum, but also to promote the direct selling enterprises and mobile Internet, cloud computing, big data, networking and modern manufacturing industry with electronic commerce, industry, and promote the healthy development of the Internet and Internet banking, guide direct selling enterprises to expand the international market through the Internet, and to promote innovation, entrepreneurship, fully stimulate the market and social vitality, therefore, a lot of direct selling enterprises pay close attention to when the probability of the "Internet +" mode. I believe that in the near future, direct selling enterprises entering the innovation driven development of the "new normal" will come!

安利：移动互联网打造“指尖上的安利”

Amway: Mobile Internet to build "Amway fingertips"

近日，安利公司总裁德·狄维士在参加落户深圳的安利体验馆开幕式时说，为了向顾客提供更好的服务与产品，安利已经着手转型。实体店不再仅仅是交易场所，各类体验设施不仅为营销人员提供了更好的支持，也让消费者近距离感受安利产品的与众不同，从而增强黏性和互动。互联网改变了人们的生活习惯，但是移动互联网让更多信息渗透到用户生活的各个方面。安利投身电子商务而放弃传统的直销模式，并相信移动互联网能够改变更多消费者的需求，为此，安利继上海体验馆之后，又在深圳开设新的体验馆，并为了应对消费者的需求，设立了名为“安利云服务”的微信公众号，供营销人员随时随地查询市场信息和公司动态；推出“安利数码港”，供营销人员在线管理顾客和市场等。

Recently, Amway Corp President De Divis participated in the Amway museum located in Shenzhen at the opening ceremony said, in order to provide better service and products to customers, Amway has already begun to transition. The store is no longer trading places, all kinds of experience facilities not only provides better support for marketing personnel, also allow consumers to feel out of the ordinary in the distance Amway products, so as to enhance the viscosity and interaction. The Internet has changed people's living habits, but the mobile Internet to get more information to penetrate into all aspects of the user's life. Amway to join the e-commerce and abandon the traditional direct sales model, and believe that the mobile Internet will change the needs of more consumers, therefore, Amway after the Shanghai Museum, and open a new museum in Shenzhen, and in order to meet the needs of consumers, the establishment of a micro channel called "cloud service" for the public, marketing personnel inquiries at any time market information and dynamic company; launched the "Amway digital port" for marketing personnel online management of customer and market.

众所周知，直销业属于典型的服务经济，与当前流行的网购相比，直销的面对面人员服务已经成为重要特色和比较优势。另一方面，安利也在不遗余力地发展电子商务，为避免渠道冲突，安利的电商主要针对营销人员和注册会员，对于普通顾客，安利仍然希望由营销人员进行面对面的营销与服务。同时安利开发了大量移动端数字化工具、微博微信矩阵，支持营销人员服务和销售，“指尖上的安利”，已成为安利营销人员新的营销模式。

As we all know, the direct selling industry belongs to the service economy, compared with the current popular online shopping, direct face to face service has already become the important features and comparative advantages. On the other hand, Amway is also the development of electronic commerce in the spare no effort to avoid channel conflict, Amway electricity supplier for marketers and registered members, for the general customers, Amway is still hope in the marketing and service marketing personnel. At the same time, Amway has developed a large number of mobile terminal digital tools, microblogging micro channel matrix, support marketing services and sales, "fingertips" of Amway, Amway has become the new marketing mode of marketing personnel.

天狮：云计算高效塑造全球化生产力

Tiens: cloud computing, shaping the globalization of productive forces

目前，天狮集团于已经成为一家横跨生物技术、健康管理、酒店旅游、教育培训、电子商务、金融投资等诸多领域的跨国企业集团，业务辐射190多个国家，在110个国家和地区成立了分公司。然而，天狮集团的全球化业务，却是由位于天津武清的一个精简IT团队完成的，他们通过互联网、云计算及虚拟化等技术，源源不断地为天狮集团在全球输出业务动力。不仅如此，海外天狮集团现有3个全球数据中心，分别位于新加坡、爱尔兰和美国等地，数据中心均采用了亚马逊的AWS公有云。据介绍，天狮集团自从把海外自建数据中心迁移到公有云之后，极大地减轻了海外数据中心的运维难度及压力。例如，增加或减少一台海外服务器或虚拟机，只需要在天津本地办公室打开网页浏览器即可轻松完成。由于海外云数据中心主要负责运营面向当地的传统直销业务，相对中国的业务比较简单，因此采用公有云即可满足各地的业务需求。而天狮集团一直非常关注虚拟化和云计算技术，通过采用虚拟化技术简化集团整体的IT管理、提升IT效率，为业务创造更大的价值。位于天津武清天狮国际健康产业园的中国数据中心，占地约300余平，经过了VMware服务器虚拟化后，服务器数量已经降低了原有服务器数量的一半以上。

At present, Tiens Group has become a across the biotechnology, health management, hotel, tourism, education and training, e-commerce, financial investment and other areas of multinational enterprise group, business radiation in more than 190 countries, in 110 countries and regions set up a branch. However, Tiens Group's global business, is located in Tianjin Wuqing a streamlined IT team, they through the Internet, cloud computing and virtualization technology, continuously for the Tiens Group in the global business output power. Not only that, overseas Tiens Group has 3 global data centers, located in Singapore, Ireland and the United States and other places, the data center are using public cloud AWS amazon. According to reports, Tiens Group since the overseas self built data center migration to the public cloud, greatly reduce the operation difficulty and pressure overseas data centre. For example, the increase or decrease of an overseas server or virtual machine, only need to easily complete the local office opened in Tianjin Webpage browser. Because overseas cloud data center is mainly responsible for the operation of the traditional direct sales business of local, relative business in China is relatively simple, so the public cloud can meet all business needs. The group has been very concerned about the virtualization and cloud computing technology, through the use of virtualization technology to simplify the group's overall IT management, enhance the IT efficiency and create more value for the business. China data center is located in Tianjin Wuqing Tiens International Health Industrial Park, covers an area of about more than 300, after the VMware server virtualization, server number has been reduced more than half of the original number of servers.

天狮集团采用的云计算，可谓是“精兵简政”之举。不仅能够避免互联网人力资源的浪费，还能够利用互联网云计算更高效的进行运算与处理业务。在走向国际化的道路上，天狮已经遥遥领先。

Tiens Group with cloud computing, can be described as "streamlining" move. The Internet can not only avoid the waste of human resources, but also be able to calculate more efficient operations and business use of the Internet cloud. In the trend of internationalization, Tiens has been ahead.

Yofoto: the era of big data needs spawned the development of cross-border cooperation

近日，三生（中国）与中国电信成为了合作伙伴，合作的项目是为了给将于5月9日发布的“有享云商”战略做业务支持，有享云商是三生“互联网＋”行动计划的核心战略，三生（中国）和中国电信签约，不仅意味着我们又多了一位很强大的合作伙伴，意味着三生的小伙伴们能享受到更超值的通讯服务，意味着三生“有享云商战略”首个重要项目的落地，更意味着，又一次以融合为目的的跨界正式开启。三生想跨界合作由来已久，三生跨界合作的成功是大数据时代发展的迫切需求，这也是一家直销企业谋求长远发展的必然，更也是三生在直销行业发展壮大的必然体现。正如董事长黄金宝所说：“这些年我们做的跨行业的整合、合作，并不是要去踏入另外一个行业，而是为了把最核心的一件事情做好。无论是我们自己去搭建，还是和第三方合作，都在不断强化自己的核心优势。”

Recently, sansei (China) became partners and China Telecom, cooperation projects will be launched in May 9th in order to "enjoy cloud providers" strategy of business support, enjoy cloud providers is the core strategy sansei "Internet +" plan of action, sansei (Chinese) signed with the China Telecom, not only means we have a very strong partner, means that the three friends can enjoy more value-added communications services, means "great landing first major project to enjoy the cloud business strategy", but also means that, once again for the purpose of the fusion cross officially opened. Three to three long-standing cross-border cooperation, cross-border cooperation success is the urgent need of the era of big data development, this is a direct selling enterprises to seek long-term development, more is in the direct selling industry development must reflect the life growth. As chairman Huang Jinbao said: "this year we do cross industry integration, cooperation, and not to go into another industry, but for a thing to do the most core. Whether we go to build, or working with third parties, in strengthening their core strengths."

不难看出，大数据时代其实就是信息搜集的时代，谁能够掌握更快、更全、更有效的客户信息才能够更了解市场的需求，只有这样直销企业才能够宏观的看待市场，进行有效的应对与调整。三生的跨界合作正是迎合了“互联网+”的思维模式，而跨界合作不仅能催生直销企业重塑名片，也能够催生直销系统和团队重构多元的利益体系。而大数据真正的价值，是将这种价值延伸到直销企业的平台上，如果说构筑优越的伙伴关系是跨界经营的第一条利益体系，那么，在企业系统产业化的平台上是否可以延伸出第二条利益体系，甚至第三条、第四条利益体系。如果可以延伸，并且运筹设计到位，这种持续的延伸、变革实际上正是催生出了直销组织利益多元化的格局。

It is not difficult to see that the era of big data is information age, who can grasp the faster, more whole, more effective customer information to better understand the needs of the market, the only way of direct selling enterprises to the macro view of the market, to deal with and adjust effectively. Cross border cooperation sansei is to meet the "Internet +" mode of thinking, the cross-border cooperation can not only give birth to reshape the business of direct selling enterprises, will also lead to direct marketing system and team reconstruction of diverse interests system. But the really big data value, this value is extended to the direct marketing platform, if the construction of excellent partnership is the first system of cross-border business interests, then, whether can be extended to a second interest in the enterprise system, industrialization system platform, and third and fourth of the interest system. If can be extended, and the operational design in place, the continuous extension, change is actually gave birth to the interests of the organization pattern of the diversified marketing.

理想科技：物联网技术引领科技产品

IdeaLity: the Internet of things technology leading technology products

所谓“物联网”，指的是将各种信息传感设备，如射频识别装置、红外感应器、全球定位系统等装置与互联网结合起来而形成的一个巨大网络。其目的是让任何物品都与网络连接在一起，利用无所不在的网络技术，实现智能化识别管理。而理想科技集团在业内率先采用的物联网技术更是将科技与产品生产紧密结合，不仅利于原料到产品整个生产环节的更好把控，同时更好的为消费者提供安心和高质量的产品，促进产业的进一步升级和发展。理想科技集团物联网项目基于无线传感器网络技术，对茶园基地进行实时茶田农情监测。在茶园各特定地理位置安置节点，覆盖整个园区，对茶园进行相关信息监测，包括土壤水份、温度、土壤PH值、空气温湿度、太阳辐射、气压、降雨量、风速等指标。同时，所有监控数据将通过网络传送到远端服务器，让生产及管理者可以远程实时监控茶园整体生长情况，及时作出相应调整，保证每一棵茶树都能很好的生长。在物联网项目的基础上，理想科技集团同时对每棵茶树实行“病历本”式管理，让茶叶没有了“隐私”，所有的生长信息全部暴露出来，在生产上能更好的把握原材料的质量，保证每一份产品传递到消费者手中的是一份安心和放心。

The so-called "Internet of things", refers to various information sensing device, such as a huge network device and the Internet radio frequency identification device, infrared sensors, global positioning system and combine. The purpose is to let any of the items are connected to the network together with the ubiquitous network technology to realize intelligent identification and management. The technology of the Internet of things Technology Group pioneered the use of the ideal in the industry is the combination of science and technology and the production, not only conducive to the raw material to the product of the production process control and better, better to provide consumers with safe and high quality products, to further promote the upgrading and development of industry. The ideal technology group networking project based on wireless sensor network technology, real-time monitoring of the tea garden tea field crop. In the specific location for nodes of tea, covering the entire park information related to monitoring of the tea garden, including soil moisture, temperature, pH value of soil and air temperature and humidity, solar radiation, air pressure, rainfall and wind index. At the same time, all the monitoring data will be transmitted through the network to the remote server, so that the production and management can be remote real-time monitoring of tea as a whole growth situation, timely adjust accordingly, to ensure that each tea tree can grow very well. In the basis of networking project, the ideal technology group while the implementation of the "management of medical records of each tea, make tea not" privacy ", all the information in the growth of all exposed, can better grasp the quality of raw materials in the production, ensure that every product is delivered to the hands of consumers is a secure and safe.

“感知中国”是中国发展物联网的一种形象称呼，理想的物联网项目也将让更多的人感知理想，感受那一片茶叶带来的健康与快乐，感受全新的“茶生活方式”。

"China" is a kind of the image of China in the development of the Internet of things IOT project name, the ideal will also make people aware of the ideal more, feel that a tea to bring health and happiness, experience a new way of life "tea".

最后，“互联网+”不仅意味着新一代信息技术发展演进的新形态、也意味着面向知识社会创新2.0逐步形成演进、经济社会转型发展的新机遇，不仅能够推动直销企业开放创新、大众创业、万众创新；更能够推动中国直销行业走上创新驱动发展的“新常态”。▲

Finally, "Internet +" means not only the development of a new generation of information technology development of new forms, also means new opportunities for innovation in knowledge society gradually formed, the evolution of the 2 economic and social transformation and development, can not only promote the direct selling enterprise open innovation, mass start, Wan Zhong innovation; the new normal can promote the direct selling industry embarked on Chinese innovation driven development "". "

责任编辑：小申

Editor: small Shen