CNDSN April 10th news (reporter Shen Jie) in 1967, the young Qiaonasi Hanlin Hallim brothers, and Robert with a passion to create Oriflame cosmetics company in sweden. And is committed to the natural plant extracts as raw materials, the development of a pure, mild, efficient, into the natural essence of wisdom and technology as one of the skin care products; at the same time, they hope to use innovative methods of distribution, to sell directly to every family. Today, Ou Ruilian's sales network in 59 countries around the world, to become a true sense of the international brands. Ou Ruilian, let the world witness her beautiful and colorful Nordic mythology!

瑞典品质，缔造世界第一天然超凡品牌

The Swedish quality, create the world's first brand of natural charisma

瑞典是人均国民生产总值居全球最前列的工业强国，科研文化、工程文化在国内蔚然成风，以诺贝尔精神为代表的严谨、坚毅、锐意探索的品格，以及对创造力、创新精神的绝对尊

Sweden is the per capita GDP ranks the forefront of industrial power, scientific culture, project culture in China has become common practice, in the spirit of Nobel as the representative of the rigorous, perseverance, to explore the character, and the absolute respect for creativity and innovative spirit

崇，已上升为瑞典的一种国家文化，同时创造了无数具有“瑞典Style”的国际品牌，其中在美容护肤领域则以欧洲第一化妆品直销品牌欧瑞莲为代表，集中体现了天然纯净、融自然智慧与科技精粹为一体的瑞典风范。

Chong, a national culture has risen to Sweden, but had created many Swedish "Style" international brands, including in beauty and skin care products to Europe the first direct sales cosmetics brand Ou Ruilian as the representative, embodies the natural pure, natural blending of wisdom and technology as one of the Swedish style succinct.

欧瑞莲能够成为国际知名品牌有着得天独厚的条件，瑞典不仅洋溢如童话般宁静悠远的北欧风情，还有迷人的北欧文化孕育了欧瑞莲的品牌传奇。欧瑞莲是世界上最早在护肤品中使用植物萃取精华的公司之一。她以北欧天然植物为原料，撷取自然智慧，融汇科技精粹，将纯天然的植物精华装进瓶子，为消费者带来优质、纯净、高效的个人护理用品。多年来，位于爱尔兰首都都柏林的欧瑞莲全球研发中心，凝集生物、化学、皮肤学等各领域专业研发人员的集体智慧，实现北欧自然精华与现代科技的完美结合，成就欧瑞莲产品历久弥新的卓越品质与优雅品位。创立四十多年来，在专精于天然护肤品研制的基础上，欧瑞莲旗下产品已扩展至护肤、彩妆、洗护用品和香水等领域的800多种产品，年销售额超过15亿美元。通过全球270万名销售顾问的专业化服务，欧瑞莲产品源源不断走进全球59个国家的千百万个家庭，并于2006年正式投放中国市场。无论在全球的任何一个角落，欧瑞莲都致力于成为消费者、销售顾问及员工心目中当之无愧的“天然第一选择”。欧瑞莲相信，美丽是每个人在享受生活、追逐梦想、创造价值的过程中，源自内心、不可阻挡的光彩照人与光芒四射。

Ou Ruilian can become international famous brand has a unique condition, not only in Sweden was like a fairy tale and serene Nordic style, there are charming and Nordic culture gave birth to the legend of Ou Ruilian brand. Ou Ruilian is one of the world's first in the skin care products to use plant extracts company. She was prepared with the natural plant, capture natural wisdom, integrate science and technology essence, pure natural plant essence into bottles, bring personal care products, pure, high quality for consumers. Over the years, in the Irish capital Dublin Ou Ruilian global R & D center, R & D personnel in various fields. The collective wisdom of biological and chemical, dermatology professional, to achieve the perfect combination of the essence of nature and the modern science and technology, new achievements of Ou Ruilian products of excellent quality and elegant taste. Founded forty years, based on the development of specialized in natural skin care products, Ou Ruilian's products has been extended to skin care, makeup, perfume, toiletries and other areas of more than 800 kinds of products, with annual sales of more than $1500000000. Through the professional services 2700000 of its global sales consultant, Oriflame products Everfount into millions of homes in 59 countries around the world, and formally put on the market in 2006 Chinese. No matter in any corner of the world, Ou Ruilian is committed to become consumers, sales consultants and employees fully deserve the "natural first choice". Ou Ruilian believes that beauty is in everyone to enjoy life, chasing the dream, in the process of creating value, from the heart, the irresistible shine and shine.

不仅如此，欧瑞莲具有鲜明的品牌特色——创新：欧瑞莲以积极的精神推动事业进步。我们总是在寻求更好的方案，不断推出以现代科技为支撑的创新产品；品质：欧瑞莲的事业在各个层面，都遵循严格的品质标准。“品质”是欧瑞莲与消费者、销售顾问、员工和合作伙伴建立关系的过程中，始终恪守的理念；天然：北欧瑞典极致纯净的自然环境，孕育了得天独厚的植物资源。欧瑞莲心怀对大自然的尊重与热爱，从自然中汲取灵感，萃取产品成分，将“自然智慧”与“科技精粹”完美融合；道德：欧瑞莲尊重人与社会，恪尽优秀企业公民的责任。成为世界儿童基金会的联合创始人，是欧瑞莲积极回馈社会的重要行动之一。

Not only that, Ou Ruilian has a distinctive brand features -- Innovation: Oriflame promote the cause of progress in a positive spirit. We are always looking for better solutions, has introduced the modern science and technology as the support of innovative products; quality: Ou Ruilian's career at every level, adhere to strict quality standards. "Quality" is the process of Ou Ruilian's relationship with consumers, sales consultants, employees and partners, and always adhere to the concept of natural: Sweden; the ultimate pure natural environment, gave birth to the rich plant resources. Ou Ruilian's respect and love for nature, draw inspiration from nature, the extraction product composition, the fusion of "wisdom" and "science and technology the essence of" perfect ethics: Ou Ruilian; respect for people and society, as a good corporate citizen responsibility. As co-founder of the world children's fund, is one of the most important action Ou Ruilian actively contribute to the community.

Rooted in China, in spite of a first-class products and services to choose war

中国是欧瑞莲公司进入21世纪后，全球投资最大、最具战略意义的市场之一。从上世纪90年代中期起，欧瑞莲就开始密切关注中国市场。然而，欧瑞莲进入中国并不是一帆风顺的，由于缺乏对中国市场的了解，有些“水土不服”。但是欧瑞莲决心扎根中国，带着对中国市场的长期承诺，欧瑞莲在昆山买地建厂，建起一座占地4.4万平方米，具国际一流水准的环保型生产基地。在中国销售的所有欧瑞莲产品，均从欧洲统一采购和进口原料，然后由拥有尖端设备和先进工艺的昆山工厂进行生产。昆山厂严格贯彻欧瑞莲全球一体化的质量管理体系，以最高的品质标准、最快的响应速度，为中国市场提供强有力的支持。在2006年，欧瑞莲获得商务部颁发的直销经营许可证，成为第一家取得直销牌照的欧洲企业。随后欧瑞莲正式启动中国市场，首批近百款护肤、护体和彩妆产品在中国全面上市，并签约代言人，加大品牌推广力度。欧瑞莲在江苏、上海、四川、广东和北京等地建有形象店和分公司。

China is Oriflame company after entering in twenty-first Century, one of the largest and most strategic global market investment. From the mid 90's in last century, Ou Ruilian began to pay close attention to the Chinese market. However, Ou Ruilian in China is not easy, because of the lack of understanding of the Chinese market, some of the "acclimatized". But Ou Ruilian is determined to root China, with a long-term commitment to the China market, Ou Ruilian plant in Kunshan to buy, build a covers an area of 44000 square meters, green production base with the international first-class standard. In all China Oriflame products sales are from Europe, unified procurement and imports of raw materials, and then by the sophisticated equipment and advanced technology of the Kunshan factory production. Kunshan factory strictly implement Oriflame global integration of the quality management system, the response speed of the highest quality standards, the fastest, provide strong support for the China market. In 2006, Ou Ruilian won the direct selling business license issued by the Ministry of Commerce, became the first to obtain direct selling license of European companies. Ou Ruilian then officially launched the Chinese market, the first batch of hundreds of skin care, care and cosmetic products in China and the signing of a comprehensive listing, spokesperson, increase brand promotion efforts. Ou Ruilian built a store and a branch in Jiangsu, Shanghai, Sichuan, Guangdong and Beijing etc..

为了满足中国消费者对产品品质的需求，在研发环节，欧瑞莲结合中国地域气候特点，人种的体质、肤质特征等诸多因素与中国高端科研机构合作，致力于生产研发更加适合中国消费者的优质产品；在采购环节，欧瑞莲利用网络搜索与信用记录核实相结合的办法调查第三方的诚信记录，仔细审查第三方供货商的资质，认真建立第三方资质档案，严格检查护肤品和营养品中的每一种原材料，以保证原材料无毒、无害、无污染，完全符合甚至高于国家相关标准；在生产环节，欧瑞莲坚持简约、自然和科技相结合的生产理念，不断提升生产部门的科技和环保水平，建设一流的国际先进生产体系。

In order to meet consumer demand for product quality China in R & D, Ou Ruilian, combined with the characteristics of Chinese regional climate, race, skin characteristics of physical factors such as cooperation with the Chinese high-end scientific research institutions, is committed to R & D and production is more suitable for Chinese consumer product quality; in the process of purchasing, the credit records of Ou Ruilian using the network search and credit record verification the way of combining the investigation of third party, the third party supplier qualification review, conscientiously establish a qualified third party files, each kind of raw material strictly check the skin care and nutrition, to ensure that the raw materials are non-toxic, harmless, no pollution, in full compliance with the relevant national standards even higher than in the production process, Ou Ruilian insisted on; simple, natural and technology of combining the production concept, and constantly improve the level of production technology and environmental protection, building a first-class international advanced production system.

在消费者权益保护方面，欧瑞莲认为消费者权益是企业发展、决胜市场的重要因素。欧瑞莲要求全体员工、销售人员坚决贯彻诚信经营理念，认真履行退换货制度，友爱每一位消费者，认真对待并解决每一位消费者的服务诉求。欧瑞莲更认为加强企业自身依法经营、对销售顾问的严格管理是服务消费者的基本保障。欧瑞莲坚决把企业自律、自查工作纳入公司日常工作体系，要求公司从总部到各地分公司必须严格执行公司既定的规范经营政策：从销售人员招募、培训、管理、计酬到信息报备、服务网点建设等方面全方位进行规范，以保证维护消费者的基本权利并向其提供优质服务。

In the aspect of the protection of consumer rights and interests, Ou Ruilian believes that the rights and interests of consumers is an important factor in the development of enterprises, the market. Ou Ruilian asked the staff, sales staff, resolutely implement the integrity of business philosophy, conscientiously fulfill the system returns, love each and every consumer, seriously and solve the demands of every consumer services. Ou Ruilian believes that to strengthen the enterprises operate in accordance with the law, strict management of the sales consultant is the basic guarantee of service consumers. Ou Ruilian firmly put the enterprise self-discipline, self-examination work into the daily work system of the company, require the company from headquarters to subsidiaries must strictly implement standard company established business policy: from the sales staff recruitment, training, management, payment to the information report, service network construction and other aspects of the full range of specifications, to provide quality services to ensure to safeguard the fundamental rights of consumers and.

Public dream, hold Ou Ruilian to fulfill the social responsibility of the heart

企业主动履行社会责任，通过参与各类环保、慈善等形式的公益活动来积极回馈社会，让每一个人都能从中受益，从而让社会更加和谐。这是欧瑞莲践行社会责任的最终目的。身体力行参与环保事业建设是欧瑞莲永远的责任。欧瑞莲将崇尚自然、珍爱环境的理念融入企业生产经营的每一个环节，并用自己的实际行动来影响身边的每一个人。首先，欧瑞莲坚持可持续棕榈油使用，通过采购可持续生产的关键原料、控制温室气体排放、优化水资源利用减少资源浪费，改善人类环境，降低环保成本。其次，欧瑞莲从自身做起并号召所有第三方合作伙伴签署禁止动物实验、拒绝在产品中使用死亡动物成分的环保声明。长期以来，欧瑞莲恪守使用经营性森林木材制造的纸张制造印刷品的原则，并在销售人员中广泛推广电子产品目录的使用，以取代纸质目录的使用。同时，欧瑞莲把禁止使用聚氯乙烯作为公司的长期政策。公司的生产管理制度明确规定：最大限度地使用可再生的原材料、最大限度减少产品包装及采用最节约能源的运输方式。

Enterprises to actively fulfill their social responsibilities, by participating in various charitable and other forms of environmental protection, public welfare activities to actively contribute to the community, so that everyone can benefit from it, so as to make the society more harmonious. This is the ultimate goal of Ou Ruilian's social responsibility. Personally involved in the cause of environmental protection and construction is the responsibility of Oriflame forever. Ou Ruilian advocate natural, environmental protection concept into every link of enterprise production and management, and with their own practical action to influence everyone around me. First of all, Ou Ruilian insisted on sustainable palm oil use, through the purchase of sustainable production the key raw material, control of greenhouse gas emissions, optimize the utilization of water resources to reduce the waste of resources, improve the human environment, reduce the costs of environmental protection. Secondly, Ou Ruilian start from their own and called on all third parties signed the cooperation partner of animal experiments, refused to use the death of animal ingredients in products' environmental protection claims. For a long time, Ou Ruilian with making use of the forest management of printing paper wood manufacturing principle, use and sales personnel in the widely used electronic products, to replace the use of paper directory. At the same time, Ou Ruilian to ban the use of PVC as a long-term policy of the company. The company's production management system clearly stipulates: the maximum raw materials, to maximize the use of renewable and reduce product packaging and using the energy saving mode of transport.

作为世界儿童基金会的联合创世人，欧瑞莲坚持自己的文化传承，关心世界各地少年儿童的健康成长。欧瑞莲在启动经营业务的同时不忘公益事业，分别投入500万元和200万元开始了中国盲童资助计划和青少年营养健康资助行动，以帮助孩子们健康成长。除此之外，欧瑞莲作出承诺，在未来的发展过程中，欧瑞莲将一如既往地坚定履行企业社会责任，并将企业社会责任作为企业发展的灵魂，做到坚持依法经营、立足长远发展；诚信经营，接受社会监督；公平竞争，维护市场环境；服务到位，确保消费权益；规范生产、保证产品质量；严格自律，回报社会，不断地从法律、经济、道德等各个层面进一步强化自身企业社会责任体系的建设，以期更好地践行企业社会责任。承载无数人的心中梦想，欧瑞莲愿与行业同仁一道发挥直销业界正能量，为共同实现美丽的中国梦，为更好地践行企业社会责任而不懈努力！▲

As one of the world's children's fund co-founder, Ou Ruilian adhere to their own culture heritage, concerned about the healthy growth of children around the world. Ou Ruilian did not forget to public welfare undertakings at the start of operations at the same time, invested 5000000 yuan and 2000000 yuan respectively, started the Chinese blind scheme and adolescent health funding operations, in order to help the healthy growth of children. In addition, Ou Ruilian made a promise, in the future, Ou Ruilian will continue to fulfill the social responsibility of the enterprise, and corporate social responsibility as the soul of enterprise development, to adhere to the management, based on long-term development; operating in good faith, accept social supervision; fair competition, maintain the market environment; service in place, to ensure that the consumer rights and interests; standardized production, to ensure product quality; strict self-discipline, social returns, continuously from the legal, economic, ethical and other aspects to further strengthen the construction of social responsibility system of their own enterprises, in order to better fulfill the social responsibility of the enterprise. Carrying the dream of countless people heart, Oriflame is willing to work with industry colleagues to play a direct selling industry positive energy, to achieve a beautiful Chinese dream and make unremitting efforts for the better practice of corporate social responsibility! "

责任编辑：小申

Editor: small Shen