CNDSN4 month 1 days [] (reporter Shen Jie) life is beautiful and romantic, it combines luxury and elegant, let people indulge in the romantic atmosphere of its unique, through the hundred years of vicissitudes, this brand is still young, exudes a mysterious charm unique; the essence of countless days, fashionableelegance Zhong Ling Yuk Sau, between the Yingying a grip, a ray of faint heart, leading you towards eternalimagination Kingdom, which is the eternal charm; the pursuit of beautiful amore revealed its uniqueinterpretation of the United States in bit place, especially on a deep understanding of the u.. "Asian beauty" as the basis, amore Pacific Group is committed to the implementation of Asian dream of beauty, and the world share the Asian beauty. At the same time in order to work together to common human exploration of sustainable development, and continuously research and development of sustainable products and carrying out various social welfare activities. All the strains of "Jasmine" and "sweet", it is seen as a "hundred smell".

Amore Pacific effect across the globe, create excellent brand in Korea

Amore Pacific Group is a group company of South Korea's world-renowned cosmetics. A subsidiary of cross line of dozens of industry, not only has its own R & D center, and overseas offices across the world,international marketing network in over 40 countries, cosmetics items produced as many as 4000. High quality product, not only in South Korea, more vulnerable to global consumers and users of welcome, andhas become a global enterprise. Amore Pacific Group in Asia, Singapore has its visibility, owns 16 of femalebeauty brand, 8 men's beauty brand, 6 life activities and 5 health brand. Especially the 5 major internationalbrands (Laneige, Mamonde, snow show, ETUDE house, Innisfree) have higher popularity in asia. As the rapid development of the market and the corresponding increase in online shopping population, amorePacific Group offers a variety of online services, for customers to develop and at the same time, using theentity shop sales, the brand's official website, mobile phone application program etc. all can contact with customers to channels, provide a good shopping environment and brand experience for customers, to all channels sales strategy for the centralized policy, build amore Pacific group.

Amore Pacific Group to distinguish with other brands, to provide differentiated customer service and brand experience, through attractive entity stores gradually, showing a strong sales force. In order to sell the best site selection, product equipment and display, customer service and store sales associated areas ofenhanced as the basis, establish amore Pacific Group retail model, to ensure a professional sales force and international competitiveness.

Amore Pacific Group will develop different from other brands of customer service and brand experience full of the charm of the stores, in order to strengthen the ability of retail. At the same time, also will work skills needed in the domestic and foreign employee and the growth and development of the reinforcement, and strengthen education infrastructure and plan, the further development of the global plan of training talentproject in 2011 to continue to ensure sustained development, and leading the global cause of talentcultivation. Therefore, amore Pacific Group established by the end of 2020 the total sales reached the goal of five cosmetics enterprises, Asia's first cosmetics enterprises 12 trillion won of the world's top. Among them, the overseas sales are expected to more than 50%, therefore the global business actively expand toemerging market regions. At the same time training the first global brand and a global brand, to achieve "excellent globalization Brand Company" vision.

Asian beauty Kechuang, realize the Asian real beautiful dream

In 1954, initial venture set up South Korea's first research lab in the growth process, the group will spare no effort to research funding. Amore Pacific Group Technology Research Institute will combine the "natural raw materials and cutting-edge technology, the development of Asian beauty goods, realize sustainabledevelopment" as the goal, not to move or retreat to walk on the road in technology innovation. At the same time amore with scientific specialization and research to maximize the conviction, to "use the most cutting-edge technology, best service" for the purpose of through a variety of advanced equipment, let women know various beauty information. In order to achieve "the creation of Asian beauty" mission, amore Pacific Groupin 2008 published amore Pacific way, this is the core value of enterprise culture, is also a staff code of conduct. Open, close, integrity, innovation, challenge the five value become amore Pacific all resolutionreference. "Open" is to communicate with the outside world, namely "the communication with consumers","innovation" is always to show something new passion, "intimate" is physically and psychologically elimination and distance between consumers, "integrity" is whether to do anything like processing "their own thing,myself family thing" that make all-out efforts, "challenge" is not satisfied with the status quo.

The establishment of the Institute of amore Pacific Group in Tokyo, Shanghai, Chinese Chartres etc,through the research of the local women's skin characteristics, targeted development suited to the localclimate and environmental beauty skin care products. Amore Pacific Group Chinese Shanghai R & D center and Department of Dermatology of the hospital affiliated to the local university to establish relations of cooperation, joint research and development for Chinese female skin characteristics and regional climate characteristics of local beauty skin care products, and further enhance the amore Pacific Group Research and development strength. In many of the Asian beauty enterprise, for reasons only create outstanding results, amore Pacific Group Chairman Xu Qingpei said in the interview is "lasting 70 years history of innovation". And mentioned, "amore Pacific Group since its inception in 1945, in order to spread 'to the world the beauty of Asia (Asian Beauty)', will focus on the cause of 'beauty' and 'healthy' field, improve the professional" independent ", through continuous investment in R & D, product development and innovation,the pursuit of absolute quality construction environmental protection high-tech, global production facilities,cultivate a global brand, the rapid changes in the global market of beauty, provide greater satisfaction andcontinuous innovation to customers".