2015-02-02 14:05

 

Blue Sword trillion Infinitus herbal industry increase in planting

 

CNDSN February 2nd news  (china.com) from 2005 to 2014, infinite brand value to 36889000000 yuan from 8083000000 yuan soared. As the old saying goes, "ten years grinding sword", is more than 20 years has been committed to the use of liability management own high-quality herbal health brand.

The two term America presidential economic adviser, international famous economist Paul Pilze said in accepting Chinese interview with the media, the next ten years will be the Chinese health industry the most rapid development in ten years. LKK health products group senior vice president, infinite enterprise spokesman Yang Guojin said, in the next five years, infinite will continue to improve the Chinese herbal medicine planting management mode, to achieve steady performance to enhance the quality and health concept, and to promote the Chinese herbal medicine health care products industry chain upgrade.

China health industry will usher in the "golden ten years"

Ma Yun predicts, the next Chinese richest man will be born in the health industry. He thinks, Chinese public awareness of the importance of health rapid promotion, it brings opportunities for health management and service industry.

Economist Paul Pilze wrote in the book "the fifth wave of wealth", along with the cell biological, biochemical technology breakthrough, make a spurt of progress of health and health care technology, triggered a global fortune fifth wave will be the health industry. America spends in the health sector has accounted for the year 15% of GDP, Canada, Japan accounted for about 10%, and has a population of 1300000000, in the health and wealth of the crossing point Chinese, currently accounts for only 5%-6%, one can imagine the huge market space.

"Pulse" Chinese health industry, he believes that Chinese from ancient times health history, Chinese culture has a long history, and Chinese now has 20% people are overweight, is not rooted in unbalanced nutrition and healthy diet. Therefore, the future, health industry development in China should USA faster than.

In 2014 September, the State Council issued the "opinions on promoting the development of health service industry", which referred to the comprehensive development of traditional Chinese medicine health care services, the analysis thinks, Chinese health industry has entered a "golden period of ten years".

"We are in the health industry a broad prospect." Infinitus chairman Li Huisen pointed out, the world has more than 180 countries and regions, more than 4000000000 of the population in the use of Chinese herbal medicine. But in China, the development of Chinese herbal medicine health industry has been included in the national "Twelfth Five Year" plan, by 2020, the total size of China health service industry will reach 8 yuan rmb.

Infinite deep cultivation of Chinese herbal medicine industry

Throughout the thirty years history of China's health care products market through, advertising hype the concept, the lack of industry standards, enterprise of small scattered poor chaos so that the whole industry long into the whirlpool of public opinion. LKK health products group quality director Yao Songjun thinks, food especially key health product quality management is prevention, quality and safety to "cure is not disorderly".

The infinitus, Chinese herbal medicine is the important raw material products. Yang Guojin believes that an enterprise in order to the rapid development of its own, without taking into account the supply of raw materials, the most critical can continue is not desirable. In the real business case, are due to the neglect of the raw material quality problem and the Waterloo case. So, in the limited land resources under the challenge, where is the way for Chinese herbal medicine planting?

"The farmland will indeed facing competition to Chinese herbal medicine planting or other crop cultivation and other development needs, how to ensure that the kinds of things out is the effective component, safe, high quality and sustainable becomes the most important." He said the analysis, many are not do enterprises worry is the product sales do not go out, and some enterprises than people go fast half step, they will consider how sustainable with allied some big suppliers, farmers have become a community in responsibility, and then through the responsibility community to achieve the interests of the community.

In order to Chinese herbal medicine planting and management optimization, protection of high quality resources of Chinese herbal medicine from the source, LKK health products group to establish a "five unification based on" (the same species, unified production data, unified field management, unified technical services, unified product repurchase and processing) and the "four innovation" (process reengineering, technology innovation, organization innovation mechanism innovation), Chinese herbal medicine planting management mode. LKK health products group senior vice president, corporate spokesman Yang Guojin said the infinite, infinite will continue to invest heavily in strengthening the cooperation with the authority of scientific research institutions, develop core technology, product development and innovation pattern, rich product quantity and category, ensure the supply in 2019 product of more than 50000000000 yuan, to market faster, more accurate, provide better quality Chinese herbal medicine health products.

LKK health products group quality director Yao Songjun also pointed out, in 2011 November, infinite Chinese herbal medicine industry chain security research center was established in Guangzhou. At the same time, the company in 2012 through the ISO/IEC17025 laboratory management certification body, and won the "national accredited laboratory accreditation assessment", recognized as the world's 61 countries and regions.

"By the end of 2014, infinite (China) has established 36 branches, 28 unlimited service center, has more than 5000 stores in mainland Chinese. Commendable is, us such a huge marketing network for 22 years without any safety and quality accident." Yao Songjun said that by 2019, infinite capacity to supply products will reach 50000000000 yuan. *

(original title: health care products Jianzhi trillion blue ocean infinitus increase Chinese herbal medicine planting)

Editor: small Shen