Caption: The small black fish APP is a consumer platform Source / interview object for the map (the same below)

 

[Direct Report Network Beijing May 9th] (Xinmin Evening News) Little Blackfish APP is a consumer platform that provides discounted goods, online loans and other services. Mr. Min Yin is a loyal user of the APP. After registering as a member in November last year, he has enjoyed many discounts such as “1 yuan shopping” and “2 50% discount movie tickets”. The experience is good. Recently, Mr. Yin is somewhat depressed. He reflects that the rules of use of the app have changed quietly, and the threshold for members to receive preferential treatment has been greatly improved. After downloading the reporter, the experience found that only the "2 50% discount movie tickets" is an example. To obtain the discount, you must first purchase the platform gold coins. As a result, the 50% discount directly shrinks into a 7.8 fold! People can't help but ask, say good. Where is the discount?

 

Caption: "Black Gold Member" can get 4 preferential privileges every month

 

Rule change offer "shrink"

 

Mr. Yin introduced that in November last year, he spent 9 yuan to recharge the "black gold member" of the small black fish APP. "Black Gold Members" can get 4 preferential privileges every month, which are "20% off call charge" (maximum offer 10 yuan), "1 yuan shopping", "2 50% off movie tickets" and "10 yuan credit card repayments" ". After becoming a member, Mr. Yin immediately “early adopts” and used three of the “privileges”. "Like 20% of the charge and 27 yuan to buy two movie tickets, it is very affordable, there is no condition for direct payment." Mr. Yin said.

 

In March of this year, when he used the small black fish APP again to charge and purchase goods, the consumption rules changed. For example, recharge 50 yuan phone bill, before he directly paid the discount price, 8 fold 39.9 yuan. Now? If you need to enjoy a 20% discount on the call fee, you must first pay 49.9 yuan, the discount will be returned to the member's account, but the offer is only 5 yuan. "There is no 20% discount for this change." Mr. Yin also said that the same, the purchase of 1 yuan of preferential goods also need to pay the original price of the goods, the excess amount is also into the member account in the form of rebates.

 

Caption: Insufficient gold coins in the account can not enjoy the discount

 

Buy gold coins to deduct

 

Recently, the reporter downloaded the small black fish APP. After becoming a "black gold member", the reporter clicked on the "2 50% discount movie tickets" activity, and selected a movie theater on May 6th in a movie theater in Shanghai. The price of the page showed 45.8 yuan. The reporter noted that the "black gold member" can use the "5 fold viewing privileges to reduce the order and then reduce the price of 18", but need to pay the gold coins for deduction, the account is not enough gold, you can not enjoy the discount of 18 yuan. There are two ways to get gold coins. Users can earn coins by doing tasks (such as 5 gold coins per day), or they can recharge their own purchases.

 

The discount movie ticket activity indicates that the use of "5 percent viewing privilege" requires 1200 gold coins, and the recharge amount is only 6 gold integers such as 500 gold coins, 1000 gold coins, 2000 gold coins, etc., and there is no 1200 gold coins. This means that the user wants to enjoy the preferential price, the account has insufficient gold coins and has to recharge 2000 gold coins. According to the price of 2000 gold coins, 20 yuan is converted, and 1200 gold coins are worth 12 yuan.

 

The reporter consulted the online customer service of Xiaohei APP. The reporter calculated an account, assuming that the account has no gold coins to buy, this 45.8 yuan movie ticket, 45.8 (original price) + 20 (recharged gold coins) -12 (gold coin deduction) -18 (highest preferential price) = 35.8, the actual The cost is 35.8 yuan, which is about 7.8 fold, and does not reach the so-called 50% off. The APP customer service admitted that the rules did change, no longer paying the discount price directly, and said that it has been implemented for some time.

 

Caption: Consumer rules have changed

 

Want to withdraw the setting threshold

 

What makes Mr. Yin even more dissatisfied is that he has not received notice of the change of rules, and it is not easy to withdraw after recharging. Mr. Yin said that if the "black gold member" needs to withdraw cash, first bind a bank card. Present the existing threshold. The system shows that “greater than or equal to 100 yuan”, and the withdrawal fee will be charged at 8% to 15% of the cash amount.

 

“When changing the rules, APP did not take the initiative to notify members. Until the present, there are relevant tips.” Mr. Yin questioned, “I am less than 100 yuan, can only be rotten in the account?” The fish customer service said that the cash back amount can be consumed in the APP's mall without a handling fee. Mr. Yin did not understand, "The cashback that should have belonged to the member must now be fully cashed out or ‘forced’ consumption!”

 

The reporter saw in a mobile phone application market that in the comment area of ​​the small black fish APP download page, many users and Mr. Yin have the same feelings, and they have vomited the offer to “shrink” and withdraw the threshold, and chose to uninstall. "This app is to use the consumer as a monkey." One of the users pointed out sharply that the developer of the Blackfish App is really "deep in the way"!