【直报网4月10日讯】（庶正康讯）根据《直销管理条例》和商务部、工商总局2005年第72号公告，直销企业可以直销方式销售本企业生产的产品以及其母公司、控股公司生产的产品，直销产品范围包括：化妆品、保健食品、保洁用品、保健器材、小型厨具等5类，直销产品应符合国家认证、许可或强制性标准。直销企业的直销产品可通过信息系统查询，未经审核公布的产品不得通过直销方式销售。即直销企业所销售的保健食品必须经商务部审核公布，且由本企业生产。

CNDSN network April 10th news (Shuzheng Health) according to the "direct management Ordinance" and the Ministry of Commerce, the State Administration for Industry and Commerce in 2005 seventy-second announcement, direct selling enterprises can direct sales of the enterprise products, its parent company, holding company products, selling products include: cosmetics, health food, cleaning supplies small kitchen appliances, health care equipment, such as 5 categories, direct marketing products should meet the national mandatory standards, licensing or certification. Direct selling products can query through the information system, announced unaudited products shall not be sold through direct sales mode. That is the direct sales of health food enterprises sales must be approved by the commerce department audit report, and produced by the enterprise.

庶正康讯根据商务部网站公开信息统计，截止2015年4月1日，直销企业经营的直销产品中，保健食品数量为391种。目前，50家拥有直销牌照的企业中， 39家企业直销产品中涉及保健食品，其中拥有10种以上产品的有17家，拥有20种以上产品的有4家。

Shuzheng health according to the Ministry of commerce website public information statistics, as of April 1, 2015, the direct selling business selling products, health food for the number of 391. At present, the 50 has a direct selling license of the enterprises, 39 enterprises involved in direct selling products, health food, which has more than 10 kinds of products of 17, has more than 20 kinds of products 4.

直销企业中，安利中国的保健食品数量以绝对数量优势领先，占总保健食品数量的10%，雅芳中国、天津天狮和广东太阳神并列第二，各占7%。

Direct selling enterprises, the number of Amway China's health food in the absolute number of advantages, account for the total number of health food 10%, AVON China, Tianjin and Guangdong, the sun god, tied for second, accounting for 7%.

直销产品全部为保健食品的企业13家，占到全部直销企业的26%。其中产品数量排在前三位的分别是广东太阳神集团 28种、葆婴14种、春芝堂12种；其他26家企业中直销产品占比超过50%的仅有2家。

Direct product is a health food enterprises 13, accounted for 26% of all direct selling enterprises. The number of products in the top three are Guangdong Apollo Group 28, with 14 and 12 spring Tang; the other 26 companies selling products accounted for more than 50% of only 2.

根据商务部最新的统计数据，2013年经商务部批准的直销企业共有41家，保健食品产品354种。2013年直销销售额为91.02亿元，占销售总额的42.19%；保健食品与排名第一的化妆品2440钟产品销售总额占比差距不到2.38%。▲

According to the latest statistics of the Ministry of Commerce, 2013 approved by the Ministry of Commerce of the direct selling companies a total of 41, 354 kinds of health food products. In 2013, direct sales of 9102000000 yuan, accounting for 42.19% of total sales; sales of health food and cosmetics products ranked first in 2440 minutes than the gap is less than 2.38%. "

（原标题：获批直销保健品数共391种 安利占10%）

(original title: approved direct health care products accounted for 10% of total number of 391 Amway)

责任编辑：小申

Editor: small Shen