【直报网12月25日讯】（《健康与美容》）化妆品功效信息有望立法强制公开

CNDSN December 25th news [] ("health and beauty") cosmetics is expected to force disclosure of information legislation

中国首次化妆品消费认知调查显示：质量安全是中国消费者选购化妆品最关注因素，7成消费者建议立法强制公开化妆品功效信息。

Display China's first cosmetics consumer cognitive survey: the quality and safety of Chinese consumers to buy cosmetics are the most attention factors, 7 into the consumer proposed legislation to force disclosure of cosmetic efficacy information.

12月17日，在北京召开的“2014-HB全球美妆峰会”上，《中国首次化妆品消费认知调查报告》发布，过万受访消费者中，7成建议我国应立法强制公开化妆品功效信息。

In December 17th, held in Beijing "2014-HB global beauty makeup summit", "China's first cosmetics consumer cognition investigation report" released, over a million consumers surveyed, 7 into the suggestion of our country legislation should be mandatory open cosmetic efficacy information.

调查还显示，质量安全是中国消费者选购化妆品的第一考虑因素，其次依次是价格、功效和知名度。

The survey also shows that the quality and safety is the first consideration of Chinese consumers to buy cosmetics, followed by price, efficiency and visibility.

国家食品药品监督管理总局药品化妆品注册管理司化妆品处处长戚柳彬此间表示，维护公众健康和消费安全，是国家食品药品监督管理总局首要职责，而清晰掌握各方利益诉求是化妆品立法的重要基础。

The State Food and drug supervision and management of drug registration management department of administration of cosmetics cosmetics director Qi Liubin said that the maintenance of public health and consumer safety, the State Administration of food and drug supervision and management important duty, and clearly grasp the interests of all parties is weight basis to cosmetic legislation.

为此，2013年启动的中国化妆品立法修订工作，国家食药总局药化司化妆品处委托《健康与美容》杂志社，在全国范围内组织开展了首次化妆品消费安全认知情况调查。

Therefore, starting in 2013 the Chinese cosmetics legislative amendments to the work, State Food and Drug Administration drug division cosmetics entrust "health and beauty" magazine, in the national scope and organized the first cosmetics consumer safety cognition situation investigation.

《健康与美容》杂志社社长段景花介绍，调查历时近4个月，对上万名消费者和五百多家化妆品生产企业，就化妆品消费与安全相关的认知和监管需求信息进行了采集。

"Health and beauty" magazine company president Duan Jinghua introduction, the survey lasted nearly 4 months, tens of thousands of consumers and more than 500 cosmetics production enterprises, on the cosmetics consumer safety related cognitive and regulatory requirement information collected.

通过对数万份28类问题的数据梳理，《调查报告》呈现：中国公众对化妆品的消费日趋理性，在关注化妆品质量安全及价格因素的同时，产品功效宣称也正在成为关注重点。七成以上的消费者建议，对于未经功效验证的产品，应当强制要求在化妆品标签标示上注明，以保障消费知情权。

By tens of million copies in 28 class problem data combing, "findings report" show: China's public spending on cosmetics is more rational, pay attention to quality and safety in cosmetics and price factors at the same time, the function of the product claims are becoming the focus. More than 70 percent of the consumer advice, for without efficacy proven products should be mandatory requirements specified in the cosmetic label, in order to protect the consumer's right to know.

“民有所呼，我有所应”，戚柳彬说，《中国首次化妆品消费认知调查报告》为正在推进中的化妆品立法修订，提供了重要的数据参考，同时也表明我国化妆品法规修订进程，正在实质性融入更多消费者的声音和诉求。

"People have called, I have to be", Qi Liu Bin said, "China's first cosmetics consumer cognition investigation report" as is being advanced in cosmetics legislative amendments, provides important reference data, also shows that the revised regulations on cosmetics in China process are substantial into sound and appeal to more consumers.

The efficacy of cosmetics will be explicitly included in the legislative supervision

作为化妆品立法的一个重要组成部分，日前，正在国家食药总局官网公开征求意见的《化妆品标签管理办法》（征求意见稿），拟明确要求：化妆品的功能宣称应当科学、真实、准确，有充分的实验或评价数据支持。产品宣称经功效评价验证机构测试并出具报告的，产品标签中可以标注相关评价验证信息；未经评价验证的，应当在声称的功效作用内容结尾处标注“上述功效未经评价验证”等字样，字体应不小于描述功效声称内容的标识字体。

As an important part of legislation, cosmetics recently, is the national food cosmetics label management approach views drug administration official website "solicitation" (Draft), to be clear requirements: cosmetic function claims should be scientific, true, accurate, there are experimental or evaluation data fully support. Products that the efficacy evaluation of verification mechanism test and report the relevant information can be marked, evaluation and verification of product labeling; without the evaluation and verification, should be in the efficacy claims content end labeled "the above effect without the evaluation and verification" and other words, fonts should not be less than the logo font efficacy claims content description.

戚柳彬介绍，虽然作为两个相对的利益主体，企业和消费者对一项立法的诉求往往不同。但首次化妆品消费认知调查显示，在化妆品的监管责任这一问题上，企业和消费者都认为，化妆品的质量安全和功效宣称，都应该被列为监管重点。

Qi Liubin introduced, although as two relative stakeholders, business and consumer demands for legislation often different. But the first cosmetics consumer cognitive investigation shows, in this issue of cosmetics supervision responsibility, enterprises and consumers believe that the quality, safety and efficacy of cosmetics claim, should be listed as the focus of supervision.

“化妆品的功效监管，是消费者对化妆品立法的最重要诉求之一，也是企业提升自己产品核心竞争力的重要手段。”戚柳彬介绍，这也是国际化妆品监管重要趋势。欧盟、韩国都相继出台了针对化妆品功效宣传、广告的法规。

"The effect regulation of cosmetics, is one of the most important demands of consumers of cosmetics legislation, but also an important means for enterprises to enhance their core competitiveness of products." Qi Liubin introduces, this is also an important trend of international cosmetics supervision. The EU, South Korea promulgated for the cosmetics publicity, advertising regulations.

构建畅通的化妆品消费维权渠道

Construct expedite cosmetics consumer rights protection channel

《中国首次化妆品消费认知调查报告》显示，监管部门接到的针对化妆品质量和功效问题的投诉和反馈建议比较少。比如，32%的受访者称，曾遇到化妆品不良反应；而超过一半的消费者，在遇到化妆品不良反应后，选择“自认倒霉”；22%和18%的消费者，分别选择“找商家理论”和“找消协投诉”，只有不到5%的消费者认为出现化妆品不良反应事件，应向食药监管部门投诉。

"The first survey China cosmetics consumer cognitive report" shows, supervision department received for the cosmetics quality and efficacy issues complaints and feedback less. For example, 32% of respondents said that he encountered adverse reaction to cosmetics; and more than half of the consumers, in the face of adverse reaction to cosmetics, choose "luck"; 22% and 18% consumers, respectively, select the "find businesses theory" and "find CaseTrust complaints", only 5% of consumers think that cosmetic adverse events that should complain to the food and drug regulatory authorities.

综合受访消费者和企业的诉求，《调查报告》建议，作为化妆品的主要监管部门，国家食药总局，应打造畅通的化妆品质量安全和不良反应投诉渠道；同时，应委托行业组织，建立一个化妆品质量安全、功效说明、监管政策等信息披露的开放式交流平台。

Comprehensive surveyed consumers and enterprises demand, "findings report" suggested that as the main regulators of cosmetics, State Food and drug administration, should create smooth cosmetics quality safety and adverse reaction of complaint channel; at the same time, should be entrusted to industry organization, the establishment of a cosmetic quality safety, efficacy, regulatory policies of information disclosure open communication platform.

对于上述建议，戚柳彬表示欢迎。他说，总体来讲，化妆品是一个非常安全的行业，但如果其中一些企业，未能很好地保障消费者的合法权益，监管部门有责任构建畅通的维权渠道。

For the above suggestions, Qi Liubin welcome. He said, generally speaking, cosmetics is a very safe industry, but if some of these enterprises, the legitimate rights and interests of consumers can not protect well, regulatory authorities have the responsibility to construct expedite the rights of channels.

化妆品有望按风险高低分类监管

According to the level of risk classified regulation of cosmetics is expected to

至于如何监管化妆品的安全和功效，戚柳彬坦言，现实情况下，不能完全依靠企业自律。

As for how to supervise the safety and efficacy of cosmetics, Qi Liubin frankly, reality, can not completely rely on the self-discipline of enterprises.

不过，戚柳彬同时表示，在行政手段和市场手段之间，监管部门更倾向于通过市场手段，通过公众的参与监督，让存在质量安全缺陷，或虚假功效宣传的化妆品及其企业无立足之地。

However, Qi Liu Bin expresses at the same time, between administrative means and market means, regulators tend to through the market means, through supervision and public participation, let the existence of quality safety defects, cosmetics or false propaganda and enterprise of its effect.

《中国首次化妆品消费认知调查报告》显示，受访企业认为，化妆品种类繁多，不能一概而论，监管部门可根据产品的风险高低，选择上市前审批或上市后监管；但在这一问题上，多数受访消费者持不同意见，认为不安全的化妆品会对人体产生危害，所有化妆品，都应由监管部门严格审批后才能上市。

"China's first cosmetics consumer cognition investigation report" shows that the respondents, a wide range of cosmetics, can not be generalized, regulators may be based on product risk level, select the pre-market approval or post market surveillance; but on this issue, the majority of the surveyed consumers hold different views, think not safe cosmetics will have on the human body harm, all cosmetics, shall be borne by the supervision departments strict examination and approval to be listed.

对上述分歧，戚柳彬表示角度不同，认知不同，立法部门要理性评估，综合平衡消费者和企业的诉求，但最终目标是保护公众的化妆品消费安全和健康权益。

The above differences, Qi Liubin said different aspects, cognition, legislation departments should rational evaluation, comprehensive balance of consumer and business demand, but the ultimate goal is to protect the cosmetics consumer safety and health rights and interests of the public.

“我们的目标，是让守法者感受不到监管部门的存在，让违法者感到我们无处不在”，戚柳彬说。

"Our goal is to make law-abiding person feel regulators exist, let offenders feel we are everywhere", Qi Liu Bin said.

Imported cosmetics must use safe country of origin in sales?

官方：将依据消费者意见评估调整

Official: will be based on the consumer opinion evaluation adjustment

2013年底，国家食药总局曾发文重申：进口产品在进入中国市场前必须在原产国已经上市销售。

By the end of 2013, the State Food and drug administration has issued a document to reiterate: imported products must be in the country of origin has been listed for sale in the market before entering the China.

《中国首次化妆品消费认知调查报告》显示，超过50%以上的消费者认为必须在原产国销售使用安全以后，才能进入中国市场销售。但同时，也有50%不到的消费者，认可一些化妆品“全球同步上市”的策略。

"The first survey China cosmetics consumer cognitive report" shows, more than 50% of consumers think that must be after the country of origin sales safe use, to enter the sales Chinese market. But at the same time, there are 50% not to consumers, recognized some cosmetics "listed" synchronous global strategy.

戚柳彬说，未来，是否对这个政策调整，监管部门会将消费者的诉求和意见，作为一个很重要的依据，重新思考、评估。

Qi Liubin said, the future, whether the adjustment of the policy, regulatory authorities will consumer demands and opinions, as one of the important basis, re thinking, evaluation.

“HB美妆实验室”揭秘化妆品成分

"HB beauty lab" secret ingredients of cosmetics

为企业产品和消费者搭建沟通平台

Build a communication platform for the enterprise and consumer products

“2014-HB全球美妆峰会”的最后一个环节别出心裁，《健康与美容》杂志将王牌栏目“HB美妆实验室”移入现场，邀请来自空军总医院的皮肤科专家田燕、北大医院皮肤科专家吴艳教授等嘉宾，通过解析PM2.5对皮肤的伤害，从医学角度“揭秘”不同类型、品牌化妆品的成分和功效，让公众了解如何选择真正适合自己的化妆品。

"Create new styles the final step of a 2014-HB global beauty makeup summit", "health and beauty" magazine will be the trump card column "HB beauty lab" into the field, the invitation from the General Hospital of the Air Force PLA Department of Dermatology, Department of Dermatology of Peking University Hospital expert Tian Yan expert Professor Wu Yan and other guests, through the analysis of PM2.5 damage to the skin, "secret" is different from the medical point of view type, brand cosmetic ingredients and efficacy, let the public know how to choose a real suitable cosmetics.

《健康与美容》杂志社社长段景花介绍，《HB美妆实验室》是一个由中国检疫检验科学研究院等国家级顶级实验室与顶尖品牌实验室强强联合的开放式平台，通过显而易见的实验方式，揭示化妆品的成分秘密，邀请权威皮肤科专家，向读者介绍不同类型的肤质所适合的不同成分类别的化妆品。实验的参与者，是《健康与美容》杂志社通过杂志、微博、微信、微视等全媒体渠道，招募到的普通消费者。

"Health and beauty" magazine company president Duan Jinghua introduction, "HB beauty lab" is a by Chinese Academy of inspection and quarantine and other national top laboratories and top brand laboratory combination of the open platform, through experiments of obviously, reveal the secret ingredient of cosmetics, invite authoritative expert of Department of Dermatology, introduces the reader to the different types of components of different types of skin are suitable for cosmetics. Participants, is "health and beauty" magazine by all media channels, micro-blog magazine, Micro message, micro, recruited to the ordinary consumer.

段景花表示，美妆峰会的目标，是推动行业开拓创新，健康发展，促进中国化妆品转型升级，在走向全球的同时，为消费者提供更高水准的服务；而HB美妆实验室将致力于用权威透明的实验数据、理性科学的分析指导，为化妆品企业、产品和消费者之间，搭建沟通平台。▲

Duan Jinghua said, beauty makeup the goal, is to promote the industry innovation, and healthy development, promote the transformation and upgrading of China cosmetics, in the trend of the world at the same time, provide high quality services for consumers; analysis of the guidance and HB beauty lab will be devoted to the experimental data, with the authority of transparent rationality, between the cosmetics enterprises, products and consumers, a platform for communication. *

（原标题：化妆品消费认知调查：7成建议立法强制公开功效信息）

(original title: cosmetics consumer cognitive survey: 7 into the suggestions of legislation of mandatory open efficacy information)

责任编辑：宝蓝

Editor: Blue