【直报网6月12日讯】（腾讯财经）在实体零售遭遇电商冲击背景之下，作为国内直销业销量排名第一的安利，在电商领域的最新试水备受关注。

CNDSN June 12 news (Tencent Finance) at a retail entity suffered electric shocks background, as a domestic direct selling industry sales ranked first in Amway, the latest test in the field of electronic business is concerned.

6月11日，安利（中国）公司相关人士向腾讯财经透露，截止2015年4月，网购订单销量占到全国销售总额的约30%，其中，来自移动端的订单销量约占全国销售总额的约6%。

On June 11, Amway (China) company stakeholders to Tencent Finance revealed that in 2015 by the end of April, the net purchase orders, sales accounted for about 30% of the country's total sales, which, from the mobile terminal sales in order accounted for about 6% of the total national sales.

腾讯财经获取的该份数据，是自2014年8月安利中国被媒体披露实施移动电商计划以来唯一的一份官方数据。十个月之前，安利（中国）公司先后开通了安利数码港、安利微购等移动电商业务。

Tencent Financial access to the data, is the only official data since the implementation of the mobile business plan since August 2014 Amway China was disclosed by the media. Ten months ago, Amway (China) has opened the company's Amway digital port, Amway micro purchase and other mobile business electricity suppliers.

在安利内部，电商战略被统称为“数字化战略”。安利大中华区业务副总裁姜张丽青介绍，安利数字化战略反映到线上购物方面，主要由三部分组成，分别为安利易联网、安利微购、安利数码港。

Within the Amway, the electricity business strategy is collectively referred to as the digital strategy ". Jiang Li Qing Zhang, vice president of Amway Greater China business, Amway digital strategy reflected in the online shopping, mainly consists of three parts, respectively Amway easy networking, Amway micro purchase, Amway Hong Kong Cyberport.

其中，安利易联网始建于1999年，是以业务查询、业务办理、网上购物、业务资讯和市场活动为主的综合性业务网站。截止2014年11月，安利易联网订单占到全国总销售金额的约20.53%。

Among them, Amway easy networking was founded in 1999, is a business query, business, online shopping, business information and market activities based comprehensive business website. As of November 2014, Amway easy networking orders accounted for about 20.53% of total sales amount of the country.

在姜张丽青看来，实施数字化战略是公司适应科技进步以及行业竞争日趋激烈发展需要的结果。《知识经济·中国直销》杂志引用的统计数据显示，2014年，中国获牌直销企业总销售收入约为1599亿元，同比增长24.3%。截止2015年2月，中国市场上有49家企业获得直销经营许可，仍有30家企业在申请直销牌照。

In Jiang Zhang Liqing seems, the implementation of digital strategy is the company to adapt to technological progress as well as the industry's increasingly fierce competition for development results. The knowledge economy - China direct sales Journal quoted statistics show that in 2014, the Chinese licensed direct sales companies total sales revenue of about 159900000000 yuan, an increase of 24.3%. As of February 2015, there are 49 companies in the Chinese market to obtain direct sales business license, there are still 30 companies apply for direct sales license.

此前，安利公司全球业绩状况数据显示，安利公司2014年度实现销售额约为108亿美元，按年同比下滑8%。针对造成这一结果的原因，安利公司主要归结为中国市场的业绩盘整和汇率波动。因为过去多年来，安利（中国）公司在其全球业务销售总额占比均在四成左右。

Previously, the Amway Corp global performance status data show that the Amway Corp 2014 annual sales of about $10800000000, down 8% year on year. For the reason of this result, the Amway Corp mainly attributed to China market consolidation performance and exchange rate fluctuations. Because in the past years, Amway (China) companies in their global business sales accounted for about four percent.

面对增速状况回调的情况，安利中国寻找更加符合消费者需求的消费方式成为其战略决策的必然。腾讯财经获悉，2011年时，电商在中国公司销售占比很低，约在1%，而过去6年多时间里，该占比数据已经达到了约30%。此外，两个月之后的2015年8月份，安利中国将公布基于互联网+概念的新电商战略规划。▲

In the face of the situation of the callback situation, Amway China to find more consumer demand in line with the consumer way to become its strategic decision inevitable. Tencent finance was informed that in 2011, the electricity suppliers in the China Company sales accounted for very low, about 1%, while the past 6 years, the proportion of data has reached about 30%. In addition, after two months of August 2015, Amway China will publish the new electricity suppliers based on the concept of Internet + strategic planning. 3

（原标题：网购订单销量占到安利全国销售总额的约30%）

(the original title: online shopping orders sales accounted for about 30% of the total national sales of Amway)

责任编辑：小申

Editor: Little Shen