Doing direct sales, whether it is a business or a practitioner, should be simpler in our opinion.

 

Looking around the overall development of China's direct selling industry today and the practices of some companies and direct sellers, I am even more grateful.

 

This year, I went to Jinan, Quancheng, and met with Mr. Xing Wenyuan, the founder of Kang Ting Sunshine's flagship. I had a lot of exchanges and deep feelings.

 

Mr. Xing Wenyuan created the Sunshine flagship system ten years ago, and cooperated with Kang Ting Company. He has a low-key sneak peek and unconcerned. As a result, he unwittingly completed the construction of a 100,000-level marketing team and a million-level terminal customer, creating one of the best systems in the industry. The impressive performance.

 

I made a special trip to visit him in order to gain a deep understanding of his successful practices and experience, and to collide with him about the development of the industry and how to do direct sales.

 

We have exchanged a lot, and the insights are quietly flowing in our topic.

 

When many direct selling companies and practitioners are aware of the fact that today’s direct selling market is increasingly difficult to do and has a means of doing things, we have reached a consensus: these companies and practitioners have made the direct sales too complicated, so that they deviate The basic development law of direct sales.

 

Next, I will talk about the complication of China's direct sales in two aspects.

 

One is too complicated to design in practice

 

From the enterprise level, we often see that many companies are now too complicated to design in direct sales practice. It is a simple and simple way to provide products and services, continuously strengthen, continuously optimize, and pursue quality and excellence with the spirit of craftsmanship. With the high standards of “consumer satisfaction, partner satisfaction, and government reassurance”, we strictly demand ourselves and do not forget to do it. The initial heart of the company is always the same.

 

But they are also financial, equity, cross-border, cloud, blockchain, and so on, and so on, making it strange and complicated.

 

Although the results are short-lived and fresh, and the performance has soared, the market and team of these companies have been tossed when the people are calm.

 

So these companies began to reflect and summarize, and blamed the reasons for today's new business competition, blaming the deterioration of today's market environment. However, I will not dissect my direct sales design and my own practice model, and I will not explore the reasons for the real “difficulties”.

 

Man-made to complicate the direct sales, not to create customer value with "products and services" as the core, but to try to catch up with some seemingly fashionable "Qimen armor, the final shortcut", in fact, is contrary to the basic law of direct sales, this This kind of practice is not only to make the original simple direct sales complicated, to get rid of it, to make a difference, to make a difference, but also to ruin the direct marketing direction of the enterprise, to lose the civic responsibility of the enterprise, to the enterprise industry. Shangde got it, and the public image of the industry has become increasingly marginalized.

 

In my opinion, modern direct sales, as a normal marketing method, creates value for consumers with superior products and excellent services, so as to achieve win-win.

 

Nowadays, some companies have neglected the essence of this core and the process. Adding and adding flavors and packaging, mixing and arranging patterns, is simply complicating simple things and turning more wins into more losses. It is really a sigh.

 

Practitioners have a complicated state

 

From the point of view of direct sales practitioners, many people also have this complicated state. Do direct sales, once you make a choice, this time your work is actually very simple and pure.

 

The core work is two aspects: one is to find customers, to maintain good customers, and to make them a loyal fan of products through long-term service; the other is to find business partners, build up more, build teams, follow the system, Learn to grow.