[Direct Report Network Beijing October 31st] (Direct Selling Professional Network) Recently, I have been thinking about a question, how should our company choose the person in charge of media affairs? What should be the head of a media affairs of a company? Professional quality? This has an extremely important role in the brand image of the company. Some enterprises may be due to improper use of people, always dealing with bad media relations, negative reports, and some even have a public relations crisis, which seriously damages the brand image of the company. The person in charge of corporate media affairs is the most intuitive image of the media supervision enterprise and the window of the enterprise. Therefore, the importance of choosing the person in charge of corporate media affairs is self-evident. So, how can companies choose media leaders? I think that in addition to the regular job requirements, the following points are more important for business friends to refer to.

 

1. Have strong affinity. Why do you rank affinity first? Because companies and media deal with each other, the first thing to do is to deal with the media. If you lack affinity, people are not willing to deal with you. If you avoid it, then you can't understand the true thoughts of others, and you can't make more sincere friends. People are willing to deal with you, willing to be friends with you, and willing to tell you something, especially related to your business, so that you can understand and master more situations. Forewarned is forearmed, without prejudging the waste. Only when you have mastered the situation, when you encounter a crisis, you will be able to take better measures in time.

 

2. Have strong media planning power. We must first understand what kind of role media will play in the process of enterprise development. Which media has helped us more? Which media have only general help for us? Which media may not help us much? How do we deal with these media in the future, how can we better let the media be ours? Service? So we must formulate a comprehensive plan, otherwise it is very likely that we will not only be unable to grasp the key points, but also spend money, but also deal with bad media relations, bringing difficulties to the work. What we want to emphasize here is that when we develop media cooperation planning, we must start from the value of the media, not just the relationship between ourselves and the media.

 

3. Have strong media communication skills. Media reporters are people who are good at communication and communication, so to deal with them and make friends with them, we must have stronger communication skills. For example, some companies who choose to have media work experience as media affairs managers are the reason. First of all, you need to understand the media's operating procedures, understand the media's editing and publishing procedures, so that you can communicate with them and have more common topics. Once there is a media crisis, you will know, what step should you take to deal with it? You will not find the direction, delay the time, and cause greater losses to the company.

 

4. Responsibility for the position is responsible to the boss. Some business owners or general managers, their professional is in the management, marketing, brand, or the importance of the media in the development of the enterprise, some understanding, and some even not enough attention, which requires our media affairs leader, The person in charge of the brand is responsible for his position, not just listening to what the boss said, watching the boss's eyes. We need to make plans based on the development of the company. The plan should be proposed. The proposal should make recommendations, instead of waiting for the boss to tell what to do, we will do it, not to save money, save money for the boss, affect Our work. Once a friend asked me to say that their company spent a lot of money on the media every year, but did not see the specific things to deal with, is this money spent? I told him that he said "nothing" "In fact, there is no media crisis and negative reports. Only positive publicity is the biggest achievement."

 

I hope that every company in our company can find a media affairs person who is suitable for the company itself, can handle media relations well, and can have fewer media crisis events, and can have a good brand image. This is a good thing for all of our industry, for all direct sellers.