—— Speaker: Luo Yongliang

—— Key words: new direct education

[Direct Report Network Beijing June 18rd] (Direct cats) What are the advantages of direct marketing over social e-commerce? I think it's education.

Many e-commerce and micro-business are very envious of direct education, if there is "new" in direct education, I think there are a few points.

First, direct marketing education should change from perceptual to rational.

In fact, you will find that the traditional education has changed from rationality to sensibility. Even now in some micro-business enterprises, it is obvious that their craziness is higher than that of direct marketing.

This is a good illustration, to a midpoint, that is, the right combination of rationality and sensibility, may be a point of new education.

Second, the use of tools.

Offline education must be done. In fact, the model is not called transformation, it just happens to use the Internet tools, from online enterprises to offline, offline enterprises (such as direct sales Pure offline operations) to online. In the future, online and offline, that is to say, direct marketing and social e-commerce (or micro-commerce) will gradually come together.

To sum up, there are two points:

First, direct education tends to be rational from perception, while traditional education tends to be perceptual instead of rational. Finally, the middle point is found, which is new education.

Second, the combination of online and offline, usually do more online education, but every stage must also have offline communication, otherwise there will be no stickiness and loyalty.