[Direct Report Network Beijing November 13th] (Network of Justice)According to reports, recently, Xinhua News Agency reporters entered a "longevity project" activity venue as a partner dealer for an undercover visit. Before the event started, the elderly first accepted the "Tibetan traditional ointment massage" free experience activities, the elderly queued up to receive massage. Organizers take the opportunity to "package" low-cost products into health care products that can cure all diseases at high prices and make huge profits. The distributor said that he sold a 2380 yuan negative ion standing wave machine that is water purifier, in fact, the cost is only about 200 yuan. Other dealers said that some children found problems with products and instruments purchased by their parents and wanted to return or repair them, but they could not find a manufacturer. Under normal circumstances, children will not be unhappy about these things and their parents, so they will not know what to do. In recent years, with the rapid development of the health care products market for the elderly, negative news such as "pit old" and "fake" has been repeatedly exposed, such as social marketing, electricity marketing, online marketing, pyramid selling, free physical examination, tourist visits, exaggerated publicity, emotional sales, etc. Various means and routines have emerged in endlessly, and chaotic industry problems have become a high public opinion. Focus of attention. True and fake health care products are mixed, and industry practitioners are mixed. Although the government has repeatedly cracked down on the marketing of such health care products, the "pit-old" chaos has never been stopped. What are the chaos in the market of health care products for the elderly? Is the existing legal system perfect? How to effectively rectify it? Reporters interviewed Liu Mingming, professor of grammar and Law School of Shandong University of Science and Technology, Niu Xiangfeng, prosecutor of Pukou District Procuratorate of Nanjing City, Jiangsu Province, and Chen Hua, lawyer of Beijing Dacheng (Nanjing) Law Firm.

What are the chaos in the health care products market for the elderly?

Chen Hua said, at present, there are three kinds of chaos in the health care products market for the elderly.

One is shoddy and the other is fish. Some of the health care products for the elderly have good curative effect and are very popular; others are manufactured for only tens of yuan and sold for hundreds or thousands of yuan in the form of "free lectures". Others add a lot of illegal ingredients to the products in order to achieve the magical effect of "curing diseases" in their propaganda. For example, a company's high-voltage potentiometric therapy instrument, which is only used as an auxiliary treatment instrument in the hospital, costs several thousand yuan, but sells twenty-three thousand yuan and one in the market. Industry profiteering has prompted many enterprises to enter the health care market for the elderly in disorder.

The two is false propaganda, inducing misleading. Some of them use the so-called "health lecture" as a pretext to exaggerate the efficacy of health products and lure the elderly into the marketing trap step by step. Others mislead by explaining the contents of "suppressing tumors", "increasing bone density" and "optimizing blood". Others make promises to return profits. The mode of "sending and helping others" promotes the elderly to propagandize other elderly people to buy health food or equipment. For example, the high-voltage potential therapeutics instrument of a company mentioned above clearly indicates in the product instruction that the scope of application is "limited to relieving insomnia and constipation". However, in marketing experience, the salesman expressly or implies that the instrument can purify blood and even restore hemiplegia patients by watching propaganda videos and posting effect sheets for the elderly. Rehabilitation and so on.

The three is "brainwashing" marketing. Free physical examination, tourist visits, emotional sales and other means and routines emerge in endlessly, through "face-to-face" contact with the elderly, using the conservative concept of the elderly, the characteristics of weak discrimination, playing "family card", "technology card" and "health card" to "brainwash" the elderly, so that the elderly can recognize the so-called "health card". "Curative effect", "voluntary" purchase of health care products, and some elderly people delay treatment. As reported in Chengdu Business Daily on December 8, 2017, a 73-year-old man in Sichuan Province refused to seek medical treatment because he blindly believed in the efficacy of health care products, regardless of the deterioration of his condition, and eventually lost his life, leaving a room of health care food for his family.