[Direct Report Network Beijing November 1st] (China Quality News Network) On October 25th, Peking University China Direct Selling Industry Development Research Center and World Direct Selling Association Alliance jointly held the "Forward-oriented Direct Marketing" International Forum in Beijing. This is also the first time the World Association of Direct Selling Associations has held the annual meeting in China. Leaders of the State Administration of Markets, the Ministry of Commerce and other regulatory authorities, leaders of relevant industry associations, direct sales associations in dozens of countries and regions around the world, 12 overseas direct selling companies, and representatives of more than 40 domestic direct selling companies participated in the forum. In his speech, Gan Lin, deputy director of the State Administration of Markets Supervision, affirmed the contribution of the direct selling industry to China's economic development and looked forward to the future development of China's direct selling industry.

 

During the conference, many well-known domestic and foreign direct selling companies responsible for the future development trend of the direct selling industry and the countermeasures, published a unique insight, for industry companies, practitioners and researchers made a good reference.

 

Perfect Hu Ruilian: Actively embracing the Internet

 

Hu Ruilian said that for enterprises, the existence of direct sales provides them with a good sales channel and reduces the cost of publicity. Because the direct sales mainly through the promotion of the sales staff themselves, the advertising cost of the enterprise is reduced. At the same time, after the company reduces the publicity cost, consumers can also purchase high quality and low price products at a relatively low price.

 

“The direct sales model has not changed much in the past few decades, but in recent years, especially in China, there have been earth-shaking changes. We used to be the subversives of traditional sales, but now we have changed from a subversive to a traditional old one. Marketing model." When talking about the impact of the Internet on the direct selling industry, Hu Ruilian said frankly that the sales model of direct sales products in the past has become obsolete.

 

Sansheng Gold Treasure: Direct sales have a bright future

 

Jinbao believes that China's direct selling market must have a bright future.

 

From the "Health China 2030" Planning Outline and the "One Belt, One Road" initiative, the entire direct selling industry has brought a rapid development policy atmosphere. From the development speed of the entire health industry, the future development direction of the direct selling industry can be inferred. Secondly, the growth rate of China's direct selling industry has remained above 20% in the past five years. Although the overall growth rate has declined in 2018, all companies are actively exploring ways to find new channels for performance growth by trying to integrate deeply with the Internet and inject new vitality into the market. Once this transition period is completed, the direct selling industry It is bound to usher in a new wave of rapid growth.

 

At the same time, Jin Bao said that direct sales also face some challenges in the new situation. Since 2015, the birth of this new model of micro-business has brought a big impact on the direct selling industry. However, from another perspective, there are also opportunities. As more and more micro-businesses look for experienced direct-sales companies to cooperate, the advantages of direct sales companies' mature, systematic management and operation are obvious. This cooperation has also become a trend. It also brings development opportunities to traditional direct selling companies in transition.

 

Infinitus Huang Jianlong: Adhere to the norms, in line with national conditions

 

On behalf of Infinitus, Mr. Huang Jianlong and Professor Wei Wei, Director of China Direct Marketing Industry Development Research Center of Peking University, and Xu Huafeng, Secretary General of China Health Care Association, discussed the development of direct sales in China. "The most crucial point in developing direct sales in China is to adhere to the norms and to meet China's national conditions!" Huang Jianlong particularly emphasized the importance of standardizing operations in the direct selling industry.

 

Herbalife Guomu: brand rejuvenation Service customization

 

Herbalife China's president Guo Mu said that Herbalife is very focused on innovation. In Herbalife's customer base, 80% and 80% account for up to 80%. They have a strong sense of autonomy and high attention to health, in order to meet the needs of the market. Herbalife quickly adjusted its strategy and promoted the brand rejuvenation strategy.

 

Herbalife is user-oriented, starting with “experiential marketing”, “community operations”, “digital services and communication”, “personalized products and nutrition solutions” and “'young and professional' brand image” Online, let customers experience the "good and fun" Herbalife, apply a variety of new, popular technologies and communication methods online, strengthen the same points of interest with customers, thus consolidating and enhancing customer stickiness.

 

In the next five years, Herbalife will integrate the decentralized digital technologies through the brand rejuvenation strategy to achieve customized services to customers.

 

Oriflame Mabron: Direct sales bring meaningful choices

 

Mr. Magnus Brannstrom, President of the World Association of Direct Selling Associations and President and CEO of Oriflame, said in the opening ceremony of the forum that the direct selling industry gives society a very meaningful choice. Direct selling practitioners can not only work and direct sales. Combining life, maintaining enthusiasm in the professional field, achieving your own career, and having flexible and flexible working hours, sharing the fun of work with close partners, thus achieving closer interpersonal relationships and family ties. Such business traits are irreplaceable and are very much needed in the Internet age.