【直报网4月27日讯】（央视）十二届全国人大常委会第十四次会议今天下午表决通过了广告法修订草案。历经三次审议，新广告法对广告准则、广告行为、法律责任等进行了全面修订，将于今年9月1日起施行。

CNDSN April 27th news [] (CCTV) twelve session of the fourteenth meeting of the NPC Standing Committee this afternoon voted through the draft amendments to the advertising law. After three deliberation, the new advertising law a comprehensive revision of the code of advertising, advertising, legal responsibility, will come into effect on September 1st this year.

针对保健养生乱象，新广告法明确，保健食品广告不得涉及疾病预防、治疗功能，不得声称或者暗示广告商品为保障健康所必需，并应当显著标明“本品不能代替药物”。广播电台、电视台、报刊音像出版单位、互联网信息服务提供者不得以介绍健康、养生知识等形式变相发布医疗、药品、医疗器械、保健食品广告。医疗机构违法发布广告，情节严重的，除由工商行政管理部门依照本法处罚外，卫生行政部门可以吊销诊疗科目或者吊销医疗机构执业许可证。

According to the health care of chaos, new advertising law, health food ads may not be involved in disease prevention, treatment, may not be said or implied advertising goods necessary to protect the health, and should be marked "this product is not a substitute for drugs". Radio, television, newspapers and the audio-visual publishing unit, the Internet information service providers shall not be introduced to the health, health knowledge in the form of release of medical, drug, medical equipment, health food advertising. Medical institutions of illegal advertising, if the circumstances are serious, in addition to the administrative department for Industry and Commerce in accordance with this law, the punishment, the administrative department of health can revoke medical subjects or revoke the practice license of medical institution.

只要和虚假广告沾边各方要担责

As long as the relevant parties and false advertising should bear responsibility

虚假广告欺骗、误导消费者，影响广告业健康发展，损害社会经济秩序。为整治虚假广告乱象，新广告法明确了无论是广告主、广告经营者还是发布者，抑或是设计师、代言人，只要和虚假广告沾上边，就要承担责任。其中，新广告法规定：广告代言人不得为其未使用过的商品或者未接受过的服务作推荐、证明。对在虚假广告中作推荐、证明受到行政处罚未满三年的自然人、法人或者其他组织，不得利用其作为广告代言人。

False advertising to deceive, mislead consumers, affecting the healthy development of the advertising industry, damages the social economic order. For the regulation of false advertising of chaos, new advertising law made clear whether advertisers, advertising operators or publishers, or designer, and false advertising spokesperson, as long as with the above, must bear responsibility. Among them, the provisions of the new advertising: advertising endorser shall not for unused goods or services not received a recommendation, that. On the false advertising recommendation, proved to be a natural person, administrative penalties under the age of three years, the legal person or other organization shall not be used as advertising spokesperson.

禁止在大众传播媒介发布烟草广告

Ban on tobacco advertising in the mass media

新广告法还提出，禁止在大众传播媒介或者公共场所、公共交通工具、户外发布烟草广告。禁止向未成年人发送任何形式的烟草广告。禁止利用其他商品或者服务的广告、公益广告，宣传烟草制品名称、商标、包装、装潢以及类似内容。烟草制品生产者或者销售者发布的迁址、更名、招聘等启事中，不得含有烟草制品名称、商标、包装、装潢以及类似内容。

The new law also proposed ban on advertising, media or public places, public transportation, outdoor advertising for tobacco. Prohibited to minors send any form of tobacco advertising. Prohibit the use of other goods or services, advertising, public service advertising, promotion of tobacco products, brand name, packaging, decoration and the like. Tobacco producers or sellers released relocation, renamed, recruitment notice, shall contain the name, trademark, tobacco products packaging, decoration and the like.

另外，新广告法还明确，弹窗网页广告须能一键关闭。▲

In addition, the new advertising law clearly, pop Webpage advertising must be able to close. "

责任编辑：小申

Editor: small Shen