2015-04-15 14:45
400000000000 the size of the market is for the health care industry who pays the bill ＂original sin＂
|
CNDSN (Qilu Evening News Network April 15th April 9th) evening released annual report, in 2014 the company health care products business revenue increased 757.02% year on year. According to the "wife" on Eagle series, series of health care started health (600380) April 3rd evening announcement, Tencent CEO Ma Huateng as its shareholders. Here hi to over worry, melatonin and melatonin entanglement after two months of fermentation, the news on the Internet is not broken. On the one hand, health care demand exists objectively, the cake is indeed great, on the other hand is long in the vortex of negative information, health care products in the consumer groups in the degree of trust has been very low. "In the China health products industry, few product life cycle can be more than 5 years of success, such as melatonin products, its annual growth rate is now in slow decline." One industry disclosed. The health care industry has always been the people laugh and cry at the same time on the old. As of three strains, such as dragon meteor fall, live for a number of years the K and the blood star turtle that Bunao liquid did not escape China health product enterprises "leading the trend for three five years" the fate of Pu Xue, was later, blood total eroded opponent...... It is the donkey hide gelatin and oral liquid, not a whoop and a holler of black sesame and walnut like traditional nutritional health products industry is strong, and poured out like Dong'e donkey hide gelatin, a large number of famous brand. Over the years, the health food enterprises depend more on marketing model, showing the traditional marketing, conference marketing, experiential marketing, advertising marketing, Internet marketing, chain stores, franchise stores, direct sales model, marketing ability will directly affect the enterprise's survival and development. Now, try to do everything all by oneself by the marketing mode of the era of the past. "Used to eat do not buy, buy do not eat. Now the implementation of the eight provisions, three public consumptions is not, 'how long can successfully support gift line'? "The industry without exception in the future health care products marketing strategy. In the national development and Reform Commission, Ministry jointly issued the "Twelfth Five Year Development Plan" in the food industry, the development plan included in the national nutrition and health food industry. According to the plan, by 2015, nutrition and health food production value reached 1 yuan, an average annual growth rate of 20%, more than 10 of product sales revenue in the formation of enterprises with more than 10000000000 yuan, the top 100 enterprises focus on the production of more than 50%. From the industry scale, the national food industry 7 more than 1 trillion yuan output value, China's nutrition and health food accounted for only 14%, compared with other developed countries there is still a considerable gap. Boston Consulting Company report released last June "from vision to action: the Nuggets Chinese consumer health market is expected in 2020, the scale", Chinese consumer health market is expected to more than 400000000000 yuan. "Perfect day by day in the rules of the market, consumers will gradually mature environment, health food is still stuck in the past, to win the trust of consumers rely on product quality and brand reputation, this is expected to 400000000000 of the market in the end how much to achieve? Who will pay for the industry 'original sin'?" a person is questioned. " (original title: 400000000000 the size of the market in the health care industry who is the "original sin" pay?) Editor: small Shen |
